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Work Background
Your Wedding Veil StoreFounder & Designer/Developer: Small E-Commerce Business-Specialty Apparel
Mar. 2018 - Nov. 2021United States• Designed, built, and optimized an e-commerce storefront using Shopify with custom plugins, Photoshop, and Illustrator, creating a visually appealing and user-friendly experience. • Conducted market research (surveys & analytics) to identify customer needs, informing design and product decisions that boosted conversion rates by ~15%. • Developed and executed content strategy and digital marketing campaigns (SEO, social, email, PPC), driving a 40% increase in organic traffic and 25% growth in sales year-over-year. • Managed daily operations across multiple sales channels—site updates, product pages, order fulfillment, and customer support—achieving a 95%+ positive customer satisfaction rate. • Effectively interpreted and applied web data using Google Analytics for search optimization, leading to increased conversions from marketing campaigns. • Collaborated remotely with suppliers and partners, using digital tools to streamline operations and maintain consistent customer experience
Custom Clothing ServicesIndependent Custom Dressmaker & Apparel Designer
Jan. 2010 - Jan. 2016Knoxville, Tennessee Area• Designed and produced custom womenswear, balancing multiple client projects simultaneously while meeting deadlines. • Collaborated with clients to translate design requirements into functional, aesthetic garments. • Managed the full design process from sketching and pattern development to fittings and final delivery. • Strengthened skills in creative problem-solving, client communication, and delivering high-quality, personalized experiences.
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