Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Key Tech Inc.Board Member
Dec. 2025
ESOP Trust CompanyBoard Member
Mar. 2025
Insight GlobalVice President of Product Management
Jan. 2024
The Weather ChannelHead of Product, Privacy and Strategic Partnerships
Nov. 2022 - Jan. 2024
The Weather ChannelHead of Consumer Product
May. 2020 - Nov. 2022
The Weather ChannelHead of Consumer Insights & Innovation Products
Oct. 2017 - May. 2020Greater Atlanta Area
The Alliance for Integrative Approaches to Extreme Environmental EventsSteering Committee Member
Apr. 2017 - May. 2020The Vision of The Alliance is a society safer from and more resilient to environmental extremes through innovative partnerships, transformative interdisciplinary research, and effective knowledge mobilization. http://alliance.ou.edu/
The Weather ChannelDirector: Analytics, Research and Testing
Feb. 2016 - Oct. 2017Greater Atlanta AreaExpertise
Lead cross-functional strategic initiatives Fostering change within an organization
Develop global product strategy and rollout plans Seamlessly connecting digital experiences
Build highly effective teams Tackling challenges with unique perspective Accomplishments
• Created the strategic research discipline within the consumer products organization, including the development of our mission, operational charter, and staffing plan
• Identified need for and developed global strategic research roadmap to set strategy for product development, growth opportunities and acquisition plans in strategic markets
• Developed global opportunity statements and operational principles designed to focus teams on building solutions at scale, respecting variances in culture, digital lifecycle, and needs • Established UX practice and vision designed to reduce churn and identify new audiences including development of testing strategy and guidelines, tool and partner selections, and establishment of training programs • Oversee the research lifecycle from identification of need, to ideation and product creation, and all phases in between, with clear focus on hypotheses, outcomes and actionable insights fit to unique markets in order to inform product roadmaps
• Created and evangelized educational culture designed to share insights, outcomes and build skills across the organization resulting in tighter collaboration that has reduced cycle time and improved customer satisfaction
• Began a data governance program, owning governance of all data models and measurement across the company
• Tripled team size in 9 months by building internal momentum, alignment and buy-in on team charter, operational plan and a proven closed-loop cycle of business intelligence
The Weather ChannelDirector: Weather Products and weather.com
Apr. 2011 - Feb. 2016Greater Atlanta AreaProduct and business lead for weather products cross platform, as well as weather.com- one of the largest location services websites in the world. Accomplishments
• Owned strategy of weather.com, a top 15 responsive web property reaching 100M+ worldwide
• Led product strategy for all weather forecasting features on apps and web globally, including the introduction of the first "smart" homescreen that provided a contextually relevant experience based on time, location and weather conditions
• Launched new product offerings globally that contributed a sizeable incremental revenue lift YOY
• Worked closely with cross functional partners to build both platforms and product offerings that scaled from 3 languages to 40+ languages
• Collaborated with editor in chief, social strategists and marketing leads to produce omnichannel plan that increased engagement, loyalty, and cross device usage by 5%
• Successfully set direction and product development road map for architecture powering web platform as well as all advertising and publishing workflows resulting in a highly flexible global system that facilitates web, mobile and off property business decisions
AOLPrincipal Product Manager
Jun. 2005 - Apr. 2011
AOLSr. Technical Project Manager
Aug. 1999 - May. 2005
Intch is a Professional Networking App for the Future of WorkSee more people like Krista on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1022956 people
17
Application Developer @ Nile27
16
Manager Solution Consulting @ Alkami Technology
16
Program Manager @ DISH Network
163389 people
16
Manager Solution Consulting @ Alkami Technology
17
Business Analyst
16
Director, User Experience Design @ Cox Automotive Inc.