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Work Background
Self-employedFractional CMO
Jul. 2025Kansas City, Missouri, United States
CMOx - The Fractional Chief Marketing Officer CompanyFractional CMO & Member
Jul. 2025CMOx® is a consortium leveraged by Fractional CMOs to pool resources and visions as they evangelize this powerful and emerging model. Members engage a “laboratory” of modules, tools and certifications as well as a vibrant network of service providers that elevate their businesses and practices.
MGP IngredientsDirector of Marketing & Communications
Oct. 2016 - Dec. 2024Atchison, KSDirected enterprise marketing, communications, and brand development efforts across B2B verticals, driving sustained growth in brand equity, customer acquisition, and market presence. • Delivered six consecutive years of double-digit revenue growth through a unified strategy blending creative storytelling with targeted campaign execution.
• Scaled customer base from 150 to over 900 by repositioning the brand as a premium solutions partner to the craft distilling market.
• Increased new customer acquisition by 25% YoY through integrated campaigns, elevated thought leadership, and digital experience redesign.
• Tripled organic sales growth by deepening customer engagement and aligning messaging with emotional drivers unique to the brand’s value proposition.
VMLDirector, Client Engagement
Apr. 2014 - Sep. 2016Kansas City, Missouri AreaDeveloped integrated brand strategies for clients in hospitality, financial services, energy, and healthcare, ensuring consistency across digital and physical touchpoints. Collaborated with creative teams to shape visual identity systems and digital experiences aligned with audience expectations and brand positioning Highlights included:
* Steered digital marketing efforts to optimize behavioral and attitudinal metrics that maximized value for clients' brands and consumers.
* Drove brand and technical development of healthcare IT client's pioneering digital experience that combines health and wellness research tools with patient access to personal electronic medical records, along with the ability to aggregate data from over 200 devices served up in a personal wellness dashboard, all built for consumers to engage through the web site or mobile app.
* Maintained optimal profitability and project success by directing cross-functional teams, encompassing resource planning, estimation, billing, and forecasting.
CommunityAmerica Credit UnionDirector of Marketing
Oct. 2005 - Apr. 2014Lenexa, KansasLed strategic marketing and creative operations to drive audience growth, brand loyalty, and regional market share in a highly saturated financial services space. Reimagined the brand from the ground up, repositioning its visual identity and messaging to create deeper emotional resonance with members. Directed creative development across multiple touchpoints including TV, radio, out-of-home, digital, experiential, and sponsorships to ensure cohesion and brand integrity Key successes:
* Led market share growth from 2% to 11% within a five-year span.
* Increased checking accounts by 308% over five years
* Increased yearly new member growth rate by 14% over a seven-year period.
* Increased revenue by 25% over five years
* Successfully doubled brand awareness scores among target consumers in three years on a consistent media budget.
* Improved targeted consumer advertising likeability scores by 64% through strategic brand alignment.
* Doubled average time spent on site, enhanced page views by 20%, and attained a 12% increase in conversions by revitalizing organization's online presence.
* Spearheaded a team that implemented a broad spectrum of marketing initiatives, including digital, social, and traditional media, resulting in amplified brand awareness and market share.
Coleridge DesignPrincipal / President
Apr. 1998 - Sep. 2005General management and executive strategic leadership of design and brand agency, after initiating and implementing complete turnaround and revitalization of the business. Developed all brand positioning, marketing strategy and new business activity. Acted as the primary liaison between key clients and internal creative staff, managing daily relations and strategic planning to execute marketing communications. Held full P&L accountability with responsibility for balance sheet, cash flow and sales projections. • Increased profit 28% over first two years by developing repositioning strategy to optimize creative studio’s opportunities for selling to clientele with higher profit potential.
• Built and maintained the highest dollar level of sales within the firm over a 7-year span.
• Grew the client base by 62% in four years, through outbound marketing strategies, direct selling, and relationship building.
• Developed marketing strategies, concepts, tactics and budgets in conjunction with clients in the following vertical categories: financial services, food ingredients, health care, publishing, legal, energy utilities, railroad, and construction. • Conceptualized, art directed, designed and produced ad campaigns, catalogs, annual reports, marketing collateral, websites, publications and corporate identity programs.
Coleridge DesignCreative Director
Oct. 1994 - Apr. 1998Conceptualized, directed and executed creative work for print and online, including design, writing, illustration, photography and pre-press. Managed production schedules and budgets, including estimating and billing. Trained staff in various production techniques, processes and software packages.
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