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Work Background
GoogleHead of Innovation Programs, Global Solutions
Jul. 2021New York City Metropolitan AreaAs Head of Innovation Programs within Google Cloud's Engineering Excellence org, I'm responsible for designing programs and leading engagements that deliver Google Cloud innovation value to our most strategic customers. My team leads high-performing Agile tribes of solution engineers and architects who define and deliver innovative solutions leveraging data, AI and GenAI that solve critical business problems and deliver measurable business outcomes, while establishing a foundation and framework for our customers' ongoing innovation initiatives.
GoogleHead of Innovation Programs, Global Engineering Excellence
Jul. 2021New York City Metropolitan AreaAs Head of Innovation Programs within Google Cloud's Engineering Excellence org, I'm responsible for designing programs and leading engagements that deliver Google Cloud innovation value to our most strategic customers. My team leads high-performing Agile tribes of solution engineers and architects who define and deliver innovative solutions leveraging data, AI and GenAI that solve critical business problems and deliver measurable business outcomes, while establishing a foundation and framework for our customers' ongoing innovation initiatives.
GoogleHead of Business Value | Transformation Consulting, Americas East, Google Cloud
Jan. 2020 - Jul. 2021Greater New York City AreaI lead high-performing teams of business value consultants, design thinkers and cross-functional solution consultants to define and deliver the power and value of Google Cloud to premiere partners and customers. By leveraging our culture of innovation, we help customers achieve digital transformation in infrastructure, platforms, new solutions and business models in strategic partnerships designed to drive innovation and measurable business success.
MicrosoftAmericas Lead, Global Business Strategy | Media & Entertainment Lead
Sep. 2017 - Jan. 2020New York, New YorkAt Microsoft, we help organizations reimagine, transform, and continuously innovate across their operations, employee & customer experiences, and business models, using a digital-first approach. As a Senior Advisor and Regional Business Leader, I lead global teams and work with customers to help them bridge the gap between business problems and technical solutions, to identify market-making opportunities in the whitespace, and help them disrupt and truly reimagine their business in the cloud. Particular focus and expertise working with Media & Entertainment entities to disrupt and transform in the new ecosystem of entertainment.
VirtusaSenior Director, Global Business Consulting
Dec. 2016 - Sep. 2017Greater New York City AreaWork across industries to develop disruptive solutions for Fortune 1000 companies to help them identify new business and operating models, and achieve optimal success in an environment increasingly driven by digital-first strategies and the need to continuously innovate to achieve transformation. Lead teams of consultants and technologists applying proven design-centered methodologies and data models to gather data, analyze business functions & models, and develop solutions aligned with client business outcomes. Particular skill and expertise in the Media & Entertainment industry.
National Association of Professional Women (NAPW)Chief Marketing & Customer Experience Officer
May. 2016 - Sep. 2016Greater New York City AreaResponsible for developing and implementing a cohesive & unified re-branding, positioning and new product strategy for the organization during a time of significant business & digital transformation, including: data-driven member insights; CX technology evaluations & implementation; business process review & reinvention; member acquisition & engagement strategies; member retention; new product development; lead generation; and growing overall market share.
AstadiaVice President, Global Digital Solutions
Oct. 2014 - Apr. 2016Greater New York City AreaGlobal business & strategy head for a technology-forward digital practice, with a focus on digital transformation & innovation, and cloud solutions for global clients. Focus on creating & sustaining an efficient, innovative, culturally aligned & profitable practice with core competencies in: digital solutions, innovation, and marketing strategies & technologies, including: platform integrations, product development, campaign strategies & implementations, lead management, nurturing & scoring, data analytics, ROMI and data-driven CX strategies across the marketing spectrum; custom application development; digital strategy; responsive design & development; UI/UX; customer communications & engagement; content strategy & development; and driving innovation for our clients at every point along the digital customer journey. • Unified fragmented team around common business goals in disaggregated turnaround scenario.
• Boosted strategic deal values by 900%.
• Responsible for the practice P&L, growth, and strategic partner relationships.
AstadiaManaging Director, Digital Solutions
Aug. 2014 - Oct. 2014New York, New YorkServe as strategy, operations & business lead for the digital solutions service line in Astadia’s global digital marketing practice. Direct operations and lead client engagements in: digital strategy, web & product development, and project/program management. • Prelude to VP promotion to lead broader strategic team reunification.
• Continued to position team away from low-yield transactional engagements.
AstadiaAccount Strategy & Business Development, Digital Solutions
Jul. 2013 - Aug. 2014New York, New YorkResponsible for developing, managing, and growing a business portfolio for the domestic East Coast region of a global digital marketing services practice. Lead client consultations to identify business challenges and marketing opportunities; review and recommend engagement strategies; research industry, business and customer drivers & landscape; lead & deliver engagements to key client accounts; develop & oversee strategies for maximizing existing client relationships; and create and execute new business plans & digital engagements designed to drive and maintain profit for the company. Astadia Digital focuses on the Customer Journey, offering a robust suite of professional digital services, from research & insights, to digital marketing strategies & implementation, marketing automation solutions, social media strategies, and end-to-end UX solutions. • Moved practice away from commoditized transactional to high-value strategic engagements.
• Brought in new logos with six-figure valuations.
Transformer-in-Chief, LLCDigital Strategist, Media & Entertainment
Oct. 2010 - Jun. 2013New York, New YorkWork directly with both emerging and established Media & Entertainment brands to identify opportunities for leveraging digital technologies, and to develop digital products & programs designed to meaningfully contribute to audience and customer development, add to top-line revenue, and stimulate growth. Lead hands-on strategy & execution engagements that includde research & insights, content & product strategies, technical reviews, and business analysis. Clients included: Bravo TV Digital, Sundance Channel, Project Rebirth, Turner Networks, and Veria Living TV.
Discovery CommunicationsVP, Digital Strategy & New Product Development, Travel Channel Media
Sep. 2008 - May. 2010Greater New York City AreaResponsible for core digital growth strategies, new revenue-driving products, direct support of the ad sales team, alliances and partnerships, ad- & content-sharing platform development, and development of new vertical channels to support revenue growth. • Developed & launched FlightDeck network, resulting in 12.5% increase in net new revenues.
• Led strategy & oversaw development of the first GPS- and audio-enabled mobile product.
• Key strategy lead on development & launch of “Kidnap!,” a #1 branded Facebook game.
Discovery CommunicationsVP, Interactive Media, Travel Channel Media
Sep. 2006 - Sep. 2008Greater New York City AreaResponsible for all operations & setting digital strategies across Web & mobile platforms, recruiting & developing a team to execute against plan, and developing new products and partnerships to aggressively reposition the brand in the travel marketplace, with full P&L responsibility. • Grew inventory & audience, materially contributing to increased sales of over 200%.
• Re-launched native web channels to increase total visits by 34%, doubled visits per user.
• Average pages per visit up by 20% after introducing new content, webisodes to extend TV core.
• Re-imagined on-demand & distribution models to increase consumption by 30+%.
AOLDirector of Network Programming
Oct. 2005 - Sep. 2006Greater New York City AreaResponsible for developing a network-wide programming strategy and executing top-level, channel-wide programming across the AOL media network, designed to engage and grow a broad audience across multiple content verticals. Directly responsible for partnering with AOL business line owners to drive top-down audience acquisition, and craft product strategies to increase demand and deepen engagement. Oversaw editorial and production teams, and worked closely with cross-functional teams from sales & marketing to technical teams, to ensure that exclusive network programs met all revenue, marketing and content goals. • Created new programming strategies to achieve 10-20% audience gains in key AOL channels.
Overture Services / AltaVistaProduct Marketing Consultant
Aug. 2003 - Nov. 2003San Francisco Bay AreaCombine technical, consumer, media and marketing insights to define functionality of a new social search product; determine a business model; craft messaging, positioning and execute launch plan.
Transformer-in-Chief, LLCDigital Strategist
Jan. 2001 - Oct. 2005New York, NYIn the volatile climate following the Internet bubble, I leveraged my early, front-line start-up experience to work with companies hoping to identify opportunities, recover lost market share, and pivot their product & marketing strategies in order to remain in or enter the digital game. Clients included: AltaVista, ArtistDirect, About.com, Reuters Media, Gullivers Travel, and an extensive engagement with Project Rebirth, a documentary film project chronicling the rebuild of the World Trade Center Site.
ThirdAge MediaSVP, Programming and Product Development
Jun. 2000 - Dec. 2000
NBC - NBC InternetVP and General Manager, Entertainment and Multimedia
Nov. 1996 - Jun. 2000San Francisco Bay Area | New York NY
Lycos, Inc.Editor | Director of Product, a2z Directory
Dec. 1994 - Nov. 1996
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