BonduelleJunior Brand Manager
Jul. 2019 - Dec. 2019Moscow, Russian FederationDeveloped and launched new product category: • Created Brand strategy in the category, align it with key stakeholders; • Identified consumers, customers, channels and opportunities for the category; • Developed brand portfolio to achieve differentiation on the market; • Worked in cross functional environment to create the final product and reach targeted results (supply chain, sales, R&D); • Created final concepts in cooperation with design agency; • Regular tracking and following retro plan of products launch; • Analyzed market trends and innovations.