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Work Background
South Texas Engineering IncMarketing Specialist
Jan. 2019 - Jan. 2024
Alamo CollegesTeacher
Jan. 2011 - Jun. 2020San Antonio, Texas AreaI teach marketing in the Business Empowerment Program at the Alamo Community College for the City of San Antonio. Business Empowerment Plan provides growing businesses access to people and organizations that are ready to help: City of San Antonio Economic Development Department
Alamo Colleges – Economic & Workforce Development: Business Outreach
South Central Texas Regional Certification Agency (SCTRCA)
The Business Empowerment Plan is structured in two phases. Phase I is the Small Business Education Boot Camp. Phase II consists of two programs – the Mentor Protégé Program and the Bonding Assistance Program. These programs bring together the best of business development organizations, professionals and business community members to help small businesses build capacity and make a big impact on south Texas.
Discover the Hill CountryHost and Producer Discover the Hill Country
Mar. 2005 - Mar. 2008Boerne, Texas, United StatesHosted and produced a local television show, overseeing all aspects of production from concept development to final editing. Responsible for script writing, segment planning, and on-screen presentation, bringing engaging stories and interviews to life for the local community. Collaborated with production teams to ensure high-quality video content, and managed post-production editing to align with the show’s tone and brand. Demonstrated creativity, adaptability, and strong communication skills both on and off camera. Media & Production Skills
Script Writing for Television & Commercials
Show Planning & Concept Development
Segment Coordination & Scheduling
Video Editing & Post-Production Oversight
On-Camera Presentation & Hosting
Storyboarding & Creative Direction
Commercial Copywriting
Production Timeline Management
Client & Communication Skills
Client Outreach & Relationship Building
Sponsorship & Partnership Development
Pitching Show Concepts to Clients
Cross-Functional Collaboration
Interviewing & On-Screen Talent Management
Strong Verbal & Written Communication
Community Engagement & Public Speaking
Penguin Suits Advertising AgencyChief Brand Strategist & COO
Apr. 2003United StatesFor Penguin Suits, I lead integrated marketing initiatives and develop brand strategies for a portfolio of 50+ clients across technology, hospitality, real estate, and lifestyle sectors. Managing a cross-functional creative team of designers, developers, and content strategists, I've built a collaborative environment where artistic innovation meets data-driven performance. My work involves creating cohesive visual identity systems and omnichannel marketing frameworks, while guiding art direction across digital properties and multimedia content, from initial moodboarding through final production. I coordinate with executives to align creative deliverables with strategic business objectives and use analytics dashboards to optimize ROI.
Highlights include:
• Pioneered early integration of AI tools and automated workflows to accelerate design iteration and streamline campaign testing.
• Scaled a startup boutique agency to 100+ clients across diverse industries, earning national awards for creative excellence through authentic storytelling and measurable campaigns.
• Helped propel multiple client brands to six- and seven-figure revenue growth by building uniform digital presences.
• Streamlined operations by implementing agile project management systems (Asana, Monday.com), reducing bottlenecks and boosting delivery efficiency without compromising creative quality.
• Elevated my agency's reputation through relationship-driven business development and strategic insights, securing long-term partnerships in a competitive marketplace.
Penguin DesignsClothing & Jewelry Designer
Nov. 1992 - Apr. 2003Boerne, Texas, United StatesLed design and sales for custom apparel and jewelry
Oversaw purchasing and vendor relations to ensure
Maintained high product quality control
Research fashion trends, materials, colors, and consumer preferences
Create mood boards and design concepts for seasonal collections
Select fabrics, metals, stones, and other materials appropriate for each design
Revise designs based on feedback, cost, and production feasibility
Stay current on market trends, trade shows, and competitor offerings
Manage production timelines, inventory, and budgets
Track customer preferences and adjust future designs accordingly
Penguin Suits, IncOwner, Head Storyteller, Marketing Strategist
Apr. 1992United StatesIt is my pleasure to work with our clients. They always have fun and interesting business that we market. It is my joy to think up new and creative ideas for them. Every day I get to be artistic and think outside of the box while I work alongside some of the most talented and energizing professionals in the ad industry. We are always inspired when we help our clients grow their business. It is all about the strategy, plan, execution and measurement. Good effective marketing starts with a great strategic plan and precise execution. A Create engaging campaign will bring engagement and growth. Once we monitor and measure the results we know what we have right and what we need to tweak to push for further growth. This is very rewarding and allows us to be transparent with our client. This promotes trust and allows us to builds strong relationships with our clients.
New York State Nurses AssociationAssistant Director of Communications
Jan. 1989 - Jun. 1992Delmar, New York, United StatesExecuted integrated communication strategies
Led media relations and internal communications
Collaborated with leadership and program directors
Edited and proofed medical periodicals
Coordinated tradeshows and conventions
Support the development and implementation of strategic communication plans
Assist in managing public relations, media outreach, and brand messaging
Draft, edit, and oversee the production of press releases, newsletters, speeches, and reports
Monitor media coverage and manage media lists and press relationships
Assist in crisis communication planning and response
Collaborate with internal stakeholders to ensure consistency in messaging and branding
National Savings BankAssistant to the Director of Communications
Jan. 1988 - Dec. 1989Albany, New York Metropolitan AreaSupport the Director of Communications in developing and executing communication strategies
Draft and edit press releases, newsletters, speeches, and internal communications
Coordinate logistics for media events, press conferences, and public appearances
Maintain media contact lists and track media coverage
Conduct research to support messaging, campaigns, and public relations initiatives
Prepare presentation materials, talking points, and briefing documents
Assist with monitoring news trends and competitor activity
Collaborate with internal departments to ensure consistent messaging across channels
Trocaire CollegeAssistant Public Relations Specialist
Sep. 1986 - Aug. 1987Buffalo, New York, United StatesDraft press releases, media alerts, and other public-facing materials
Assist in coordinating media outreach and maintaining media contact lists
Monitor news coverage and prepare daily media reports
Support planning and execution of PR campaigns and special events
Collaborate with internal teams to align PR efforts with broader marketing goals
Coordinated student outreach events and appearances
Altiers NaturalizerSales Associate
Mar. 1980 - Jan. 1986Buffalo, New York, United StatesGreet and assist customers with product selection, inquiries, and purchases
Provide knowledgeable recommendations based on customer needs and preferences
Maintain a clean, organized, and visually appealing displays
Operate point-of-sale (POS) systems, handle transactions, and process returns or exchanges
Conduct quarterly inventory
Replenish stock, monitor inventory levels, and assist with merchandising
Stay up-to-date on product knowledge, promotions, and store policies
Build strong customer relationships to encourage repeat business
Handle customer complaints and resolve issues in a professional manner
Collaborate with team members to ensure a smooth and efficient shopping experience
Mastrangelo's Family RestaurantHostess
Feb. 1974 - Dec. 1982Buffalo, New York, United StatesIn our family-owned restaurant business, I took on a variety of roles including hostess, sous chef, and housekeeping, as well as supporting any other tasks needed to ensure smooth daily operations. I demonstrated flexibility and a strong work ethic by stepping in wherever necessary to contribute to the success of the business.
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