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Work Background
Sunweb GroupProduct Owner Ecommerce
Apr. 2022Owned product vision and roadmap aligned to commercial objectives, prioritising initiatives based on revenue potential, customer impact, and technical feasibility.
Drove measurable improvements in engagement and conversion by optimising end-to-end customer journeys through hypothesis-driven experimentation and data-led decision-making.
Led the end-to-end delivery of a complex PIM SaaS integration within a composable, API-first architecture, enabling scalable product data distribution and supporting commercial growth across channels.
Coordinated cross-team API integrations and technical dependencies across multiple squads, ensuring timely delivery of high-impact initiatives.
Partnered closely with commercial and operational stakeholders to translate strategic goals into validated solutions that delivered measurable business outcomes.
Defined and monitored clear KPIs to track performance, optimise user experience, and continuously improve commercial impact.
Opleiding.nl(Technical) Product Owner Online
May. 2021 - Apr. 2022Product Owner of 2 platforms: Opleiding.nl and MBO.nl. Responsible for the continuous development of both websites in order to reach our goals. Working closely together with fellow Product Owners, developers and marketing colleagues.
- Ensure that product vision and mission are translated
- Understand and listen to the clients' wishes and translate them into work for the team
- Working together with a dedicated development team of 5 and Product Manager in iterations of 2 weeks
- Communicating with internal and external stakeholders to bring them together
- Prioritize and maintain the sprint/product backlog
- Create product roadmap / user stories / epics with requirements so it's clear what to do, but especially why
- Investigating problems/improvements between website and other systems (eg. PIM systems, API’s) Azure Devops | Jira | Mailtrap | Kentico | Azure | API swagger
CrossphaseContent Lead T-Mobile
Dec. 2020 - May. 2021Content Lead for the migration of the customer website of Tele2. Stakeholder management with development, design, sales and marketing. Responsible for the planning and coordination.
CrossphaseContentmanager Nouryon
Oct. 2020 - Dec. 2020Content Lead for the website migration. Instructing business leads how to deliver content and thinking of new page templates and components. Responsible for the planning.
CrossphaseContent manager
Aug. 2019 - May. 2021Content Lead for Tele2 where I was responsible for the migration of the website and E-shop to the complex CMS system Teamsite of T-mobile. Also worked for the Digital Rebranding of Vattenfall, whereby I guided the junior content managers.
Furthermore I worked as Content Manager for various companies like Dura Vermeer, NTI Opleidingen, Vattenfall, PPG. Together with a colleague, we wrote a whitepaper about Digital Accessibility' with all information how this should work from technical point of view and what it means for website content. Worked with the following CMS: AEM | Sitecore | Hippo | Craft | Magento | Umbraco | Wordpress | Kentico | EpiServer | Bloomreach | SilverStripe
Geen bedrijfSabbatical, solo backpack trip in Central- and South-America
Nov. 2018 - Jun. 2019Solo backpack trip through Mexico, Belize, Guatemala, El Salvador, Nicaragua, Costa Rica, Panama, Colombia, Ecuador, Galapagos Islands, Peru, Bolivia and Brazil.
D-rt Groep B.V. (D-reizen & VakantieXperts)Contentspecialist
May. 2017 - Nov. 2018HoofddorpI worked closely together with Sitemanager & Product Owner of D-reizen, Marketing and Online Marketing, Commercie, Design, and Developers. My core activities included: - Presenting the progress of content migration during kick-off/demos to stakeholders, sometimes in collaboration with developers/testers.
- Project management, time estimation, cost planning
- Thinking about/thinking along the design of the website, e.g. User Experience tests (including Usabilla, Hotjar)
- Maintaining websites in various Content management systems (Umbraco, Sitecore, Wordpress)
- Editor and final editor of newsletters, websites, social media and blogs (digital content)
- Identifying opportunities to improve the site experience
- Thinking along and working on the online translation of (offline) marketing campaigns, project-based
- Involved with projects focused on SEO, content marketing and conversion optimisation
- Create work instructions/user documents
- Supervision of trainees
- Job interviews for new colleagues from content, marketing and trainees
- Conducting A/B-tests and implementing personalisation on the website
- Writing online (SEO)-texts (blogs, informative texts, social media, e-mail)
- Omnichannel brand consistency: the website, SEA, SEO, social media, e-mail, offline
D-rt Groep B.V. (D-reizen & VakantieXperts)Jr. Contentspecialist
Aug. 2015 - May. 2017
D-rt Groep B.V. (D-reizen & VakantieXperts)Junior Copywriter
Jun. 2015 - Aug. 2015Hoofddorp
D-reizenFinal Internship (SEO) Copywriting
Jan. 2015 - May. 2015Hoofddorp- Writing SEO-texts for websites, blogs and social media
- Link building
- Writing and building landing pages
- Optimisation of accommodation content Theses: ‘The role of mobile devices and search engines in the information search stage of the decision making process’ for D-reizen B.V.
Latitud 90Intern Customer Satisfaction
Feb. 2014 - Jun. 2014Santiago, ChileProducing monthly customer satisfaction reports, supplier administration, human resource management. Besides that I did research into the marketing instruments and e-tools of Latitud 90.
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