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Work Background
Marion's Fairy TailsBusiness Owner
Sep. 2021Rutherford, New Jersey, United StatesMarion’s Fairy Tails is a dog services business that provides quality care for your companion pup.
VerizonJunior Developer & Communications Coordinator
Jan. 2020 - Aug. 2021Basking Ridge, New JerseyProviding support for the Verizon internal and external communications team, including backend support for internal/external websites, podcasts, Inside Verizon app notifications and social media channels, providing copywriting content postings on Drupal with HTML editing. Collaborated with HR, Philanthropy (Social Responsibility) and Verizon Business Group for content distribution and internal communications. Writing social media copy for Up To Speed podcast series and Next 20; leverage SMARTBoard to post daily “Up To Speed” internal communication with 15K hits per day for retail employees. Oversee Verizon Up to Speed Podcast, increasing daily downloads to 2500+
TOMO!® LLCMarketing Copywriter
Feb. 2016 - Apr. 2016Hacksack NJTOMO is a startup social media migration app http://tomotheapp.com/. Developed with founders a presentation for a Princeton University contest (won). Help create description of the app's features and future capabilities. Receive opportunity to write an article in NJTECH monthly magazine (p.12) "Monetizing Your Social Media Marketing With Your Partners - Make your B-to-C social media into a B-to-B moneymaking machine.": link: http://njtc.org/wp-content/uploads/2017/05/TN-April16-1.pdf
Liberty TravelSocial Media Manager
Nov. 2014 - Jun. 2015Ramsey NJLeading and implementing social media strategies that utilizes content marketing, optimization, testing, paid social media, research, reporting, and partnership with Disney, Sandals Resorts, and Tourism Boards. Communicating graphic design team on social media image content creation by explaining share-ability and other social behaviors that in influenced by quality graphics. Providing weekly reports based on audience size and engagement metrics to measure growth and inform ongoing strategy shifts. Tracking organic and paid social efforts for individual campaigns using UTM (customized URL). Creating and evolving analytics for Instagram by using UTM and special phone numbers to measure ROI. Maintaining marketing departs monthly budgets for paid social media and contests’ prize cost. Presenting to stakeholders of new social media features that increase opportunities for marketing efforts. Checking daily campaign reports to measure effectiveness, and make minor changes when needed. Utilizing Uberview for social listening. Creating a process to monetize our social media efforts. Train and communicating weekly with travel agents on social media best practices, digital employee advocacy and self-branding. STATISTICS - Increase over a million monthly reach through organic and paid social media efforts - Double the traffic to the LibertyTravel.com website by using organic and paid social media - Consistently kept cost of Facebook ads at .20 to .80 cents per click
FreelanceDigital Marketing Consultant
Jul. 2013 - Sep. 2021Rutherford NJCreated graphic content using photoshop for social media posts on Facebook, Instagram, Twitter and LinkedIn. Copywriting for social media posts. Copywriting for various digital mediums such as blogs, web content, e-commerce product description, emails, and product/service launches. SEO knowledgeable to optimize content with keyword research. Creating informative, persuasive, and engaging content for various targeted audiences while maintaining brand consistency across channels. Quickly grabbing a potential customer’s attention.
The RecordSocial Media Manager
Mar. 2013 - Aug. 2013New Jersey- Planning Digital media campaigns for multiple media such as social platforms, print, websites and mobile for events, such as career fairs, and theme expositions - Managing Facebook, Twitter and Instagram fan pages for The Record and Exposure North Jersey - Creating, managing and analyzing hashtag campaigns - Weekly email marketing and correcting HTML code on websites and email templates - Conceiving content, graphic, and video content for Facebook, Twitter and Instagram pages - Analyzing fan data with newspaper circulation increases STATISTICS - Community - growing interaction by 60% weekly - Facebook fans – increase by 15% weekly for The Record and 35% for Exposure North Jersey - Twitter followers – posts and handle name change increase followers by 40% a week
Laurel Hill Advisory GroupSocial Media Manager
Aug. 2010 - Feb. 2012100 Wall Street, 22nd Floor, New York, NY 10005- Oversaw social media posting while complying with SEC regulations - Strategies for current and upcoming social media communication - Weekly email marketing using Constant Contact and correcting HTML code - Organized digital communities such as lawyers, publicly traded companies, reporters within the industry - Operated TweetDeck for social analytics and organizing updates on various social sites - Generated QR Codes and Tag Codes for mobile devices STATISTICS - Increased followers from 19 to 390 in 3 months
Todays Office ProfessionalsAdministrative Support
Dec. 2009 - May. 2010- Assisting with various administrative duties - Building marketing packets for large 100+ attendees - Organizing data on excel spreadsheets - Using mail merge for variety of uses
White ToqueMarketing Assistant
Mar. 2007 - Sep. 2008- Created and updated marketing budget - Organizing Trade shows and special events for vendors and customers - Increasing leads and sales at trade shows by 10% - Cold calls and sent marketing brochures to all new accounts - Handled large accounts such as A&P, Balducci’s, and Dean & Deluca. - Taking weekly orders and introduced new products - Translate French into English
Lion Brand Yarn CompanyJunior Sale Rep
Jan. 2005 - Sep. 2006- Developed kits to increase sales and visibility thru targeted market magazines - Collaborated with clients: Woman’s Day, Better Homes & Garden, and 1800-Flowers - Built and grew customer relationships and introduced new products - Participated in trade shows - Sent samples for meetings and creating buzz on upcoming products
Winston TowersAdministrative Assistant
May. 2004 - Dec. 2004- Responsible for processing renovation work and resident’s moves - Updating data in Access, and Sending out mass mailing and updating Pitney Bowes mailing system - Communicating with maintenance concerning condo repairs - Writing minutes for monthly board meetings
QuiksilverAssistant Manager
Jan. 2003 - Dec. 2004- Excellent Customer Service - Created weekly schedules - Coordinated with associates on new merchandise - Organized stock room
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