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Work Background
MPI Greater New YorkDirector, Education and Board Member
Sep. 2025New York City Metropolitan Area
EncoreRegional Sales Director
Oct. 2022 - Feb. 2026New York City Metropolitan AreaProvide regional leadership (NYC Metro - from Central New Jersey to Albany, NY to Eastern Connecticut) and introduce best practices while monitoring the daily execution of the company sales strategies. I have “dotted line” sales management responsibility to ensure consistent use of the Encore value proposition and sales processes to boost event capture. Cultivate and maintain relationships with both key hotel personnel and end-user clientele. Mentor and develop property-level sales leaders. Partner with location level operational leadership to ensure profitable revenue growth and achievement of company KPI’s.
EncoreSales Director
Apr. 2021 - Oct. 2022Conrad New York DowntownDirect ongoing development of client relations within event technology sales team. Manage sales of virtual, hybrid and in-person events; responsible for efficiency of customer ROI with each supported event. Exceed customer service goals, converting transactional customer into long-term clients. Execute ongoing technology capability education for improved planner & attendee experience. Customize guest experience to fit client-specific needs, surpassing expectations and building lasting relationships; with a focus on consistent top-line revenue growth. - Regional SME for proprietary operational software package, - Regional SME for Microsoft Dynamics CRM
FCP Live-InCare Coordinator
Mar. 2018 - Aug. 2018Stratford, CTManaged both inside and outside sales, across Connecticut, with a focus on Fairfield County - generating new pipelines and driving business to serve client-specific needs. Reestablished long-term relationships with area healthcare professionals to drive sales and promote company growth. Established process for social worker and discharge team correspondence to serve patient and family service needs. Utilized CRM database (Salesforce.com) for daily activity functionality. Attended and hosted regional marketing events in the industry, forming new business partner relationships. Navigated difficult channels of communication to schedule meetings and events with top local hospitals, generating new consistent lead sources.
Sunrise Senior LivingDirector of Sales
Jun. 2016 - Mar. 2018Stamford, CTSupervised the redevelopment of census reporting and maintenance for entire facility. Planned and hosted quarterly marketing events onsite at both communities in Stamford, CT. This included but was not limited to decor & theme, menu writing, creating and tracking invitations and offsite promotion of the events. Created strategies for network development and growth; built network of regional medical facilities to generate community lead sources within the market. Utilized CRM tools (Microsoft Dynamics) to develop business and increase tenant move-in rate to 5 per month throughout 18-month period. Instituted customer service training mandates for personnel and staff to improve operational efficiency and increase customer satisfaction ratings; contributed to enterprise-wide Sunrise facility JD Power Award.
EncoreDirector of Sales
Oct. 2013 - May. 2016Sheraton New York Times SquareDirected ongoing development of client relations within event technology sales team. Managed sales of events; responsible for efficiency of customer ROI with each supported event. Exceeded customer service goals, converting transactional customer into long-term clients. Executed ongoing hotel capability education for the improved client experience. Customized client experience to fit client-specific needs, surpassing expectations and building lasting relationships; resulted in consistent top-line revenue growth. Managed team responsible for 53% growth in top line revenue from 2013 to 2014 - Top Sales Performer (division-wide) in July 2014 - Top 5 Sales Performer (division-wide) in March 2014 - Top 15 Sales Performer (division-wide) in September 2014 - Divisional (Hotel Sales) Leadership Award Nominee - 2014 - Regional SME for roll-out of new operational software package, April 2015 - Regional SME for roll-out of Microsoft Dynamics CRM, June 2015 and the Q1 2016 update
EncoreSenior Sales Manager
Jul. 2012 - Oct. 2013Sheraton New York Times Square HotelManaged event technology platform for various of events; responsible for efficiency of customer ROI with each supported event. Exceeded customer service goals, converting transactional customer into long-term clients. Customized client experience to fit client-specific needs, surpassing expectations and building lasting relationships; resulted in consistent top-line revenue growth. Highlights of Performance Include: Top 25 Salespeople nationwide in November 2012, July 2013 and September 2013 as well as Top 10 in May 2013.
EncoreDirector of Event Technology
Jun. 2011 - Jun. 2012The Westin New York at Times SquareManaged operations of technical staff team in Times Square, ensuring optimal provision of client audiovisual support. Directed profit & loss management within the customer support division; ensured optimal client satisfaction through implementation of new processes and procedures. Communicated regularly with hotel partners, executives, and general manager; recommended creative strategies and principles for improved client relations with difficult account holders.
EncoreSales Manager, Event Technology
Mar. 2010 - Jun. 2011The Westin New York at Times SquareTasked with remediation of client loss and poor performance ratings; directed redevelopment of client relations within technology planning team. Met or exceeded customer service goals, converting transactional customers into long-term clients. Executed ongoing hotel capability education for the improved client experience. Customized client experience to fit client-specific needs, surpassing expectations and building lasting relationships; resulted in consistent top-line revenue growth, Driving force in increasing same location sales by over 150% from 2009 to 2010. Among Top 25 salespeople (of approximately 200 company wide) in April, May, June, July, September and November 2010, and among Top 5 in May 2011.
EncoreSales Manager, Event Technology and Regional Technical Trainer
Oct. 2007 - Mar. 2010The Waldorf Astoria New YorkTasked with remediation of client loss and poor performance ratings; directed redevelopment of client relations within event technology team. Exceeded customer service goals, converting transactional customer into long-term clients. Executed ongoing hotel capability education for the improved client experience. Customized client experience to fit client-specific needs, surpassing expectations and building lasting relationships; resulted in consistent top-line revenue growth. Also responsible for technical training of exempt and non-exempt staff in the Greater New York City area, encompassing over 40 locations in three states. This includes all aspects of training, including building and maintaining a training calendar, creating and implementing new and existing syllabi, scheduling of venues, obtaining necessary equipment and coordinating the availability of subject matter experts to teach various classes and seminars.
Clearlight GroupIntegrated Media Consultant
Oct. 2006 - Sep. 2007Wilton, CTClearlight Group, provided communcations solutions to organizations of every size and industry using the latest interactive technologies. My responsibilities included sales, account management, customer services and collaboration on script concepting and writing.
Mad Mike & Friends DJ ServiceDJ / MC
Jan. 1995 - Dec. 1997Hudson Valley, New YorkMaster of Ceremonies and host of hundreds of private parties and functions throughout the Mid-Hudson Valley, including weddings, bar/bat mitzvahs, school dances, corporate functions and holiday parties. Using an extensive library of music, covering every genre and taste, I was responsible for 3-6 hours of entertainment to attendees of a wide variety of parties and events.
Townsquare MediaAir Personality/Producer/Promotions
Jun. 1992 - Jun. 2002Poughkeepsie, NY- On-Air Personality (Full-Time and Part-Time) | WPDH & WCZX Radio Stations including 2 years as overnight announcer under the on-air name "Marty Allen." - Producer (In-Studio and Field): Set up and operated audio equipment for station events and broadcasts. Managed mobile transmitters for live on-location broadcasts and oversaw base camp and mobile studios backstage for Woodstock '94 (4-day event). - Event Coordination: Organized and executed station appearances throughout the listening area, including coordinating logistics and managing the station's fleet of promotional vehicles.
Caldor Department StoreSales Associate
Jun. 1989 - Jun. 1992Poughkeepsie, NYRetail Associate in many different departments, including Hardware, Housewares, Major Appliances, Seasonal, Photo and Maintenance; all at store #22 in Poughkeepsie, NY.
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