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Work Background
Infinivirt TechnologiesCreative & Content Designer
Jul. 2024 - Dec. 2024Colombia, MedellínLed the creative department in developing scalable design systems and high-fidelity digital interfaces for a fast-paced tech environment. I specialized in integrating Generative AI into the creative workflow to accelerate production and test multiple visual concepts in record time. My role involved bridging the gap between complex technical solutions and intuitive UI/UX design, ensuring every digital touchpoint was optimized for user engagement and brand consistency.
SM DigitalContent Analyst & Creative Designer (Intensive Professional Internship)
Jan. 2022 - Jul. 2022Colombia, MedellínSelected for a high-performance period at one of Colombia’s top digital agencies, managing international accounts. I focused on data-driven design, translating marketing analytics and heatmaps into compelling visual narratives. This role was pivotal in mastering the balance between creative flair and ROI, where every asset was designed to improve click-through rates (CTR) and lower cost-per-acquisition (CPA) for diverse client portfolios.
Oniryc CollectiveFounder & Creative Director
Nov. 2015Colombia, MedellínFounder and lead strategist of a premier cultural brand with a 10+ year track record. I have spearheaded the visual identity and marketing funnels for over 50 large-scale electronic music events, consistently achieving 'Sold Out' results. My work focuses on building robust brand infrastructures and applying conversion psychology—using urgency and community-building—to drive ticket sales and brand loyalty. I oversee everything from high-level art direction to data-backed performance campaigns.
Independiente / FreelanceLead Event Producer & Creative Strategist
Feb. 2014ColombiaExpert in direct-response marketing applied to high-pressure event sales. I manage the entire growth funnel: from initial brand awareness and social proof to the final conversion through scarcity-driven tactics. I have a deep understanding of audience psychology and 'pauta' (paid media) optimization, ensuring that every dollar spent on creative assets results in measurable attendance and revenue. I treat every event as a high-stakes landing page where design is the primary driver of conversion.
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