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Work Background
H&MLeadership & Performance Development Partner
Apr. 2023Architecting H&M Group’s performance development process for all office and non-office workers (~100.000 employees). Defining the global way of working, setting frameworks, and launching the digital tools that enable leaders and teams to grow and perform. Driving both strategic design and hands-on delivery of programs that strengthen capability and business outcomes.
H&MPerformance Development Partner
Apr. 2023Stockholm, Stockholm County, SwedenArchitecting H&M Group’s performance development process for all office and non-office workers (~100.000 employees). Defining the global way of working, setting frameworks, and launching the digital tools that enable leaders and teams to grow and perform. Driving both strategic design and hands-on delivery of programs that strengthen capability and business outcomes.
H&MProject manager Way of Working / Transformation lead
Jan. 2022 - May. 2023Stockholm, Stockholm, SverigeLead, educated, guided, coached and set new framework for our way of working at H&M Menswear (approx. 200 individuals). Prime focus on leadership, team processes, goal setting, collaboration, communication and individual and team growth.
H&MTransformation Lead
Sep. 2021 - Jan. 2022Stockholm, Stockholm County, SwedenLead, guide, coach and support H&M Menswear through transformation that affected 150+ people.
H&MConcept manager H&M Shoes & H&M Accessories
Nov. 2016 - Jan. 2022Stockholm, Sverige- Accessories and Shoes - Team of Business controller, Buyers, Designers, Product developers, Pattern makers and Technicians Main tasks - Lead the people, rework and update vision and strategy for both teams, create growth - Update work method and roles to increase efficiency and clarity for team and individuals - Manage 20-22 people split into two teams Aside main tasks - Represented H&M Menswear in customer insight project, which has been part in setting new strategy for Menswear - Initiated and led project for setting new way of working in regards to buyers, designers and product developers. This new way now stands as model for future way at whole of Buying office - Invented and driving a new method for individual target setting and follow up - Invented a new customer focus method which has increased knowledge and decreased bias decisions - Have become the go-to-person for having visions, strategies and ideas looked at from all directions
H&MConcept manager H&M Sports
Oct. 2012 - Jan. 2017Stockholm, Sverige- Performance and Sportswear garments and accessories - Team of Business controller, Buyers, Designers and Pattern makers Main tasks - Lead the people, set vision and strategy from scratch to launch concept of Sports for the male customer, create growth - Recruitment for all roles - Shift customers mindset from 'no' to 'yes' in terms of belief that H&M could design and produce performance wear (sport concepts had been tried earlier, without success - today, H&M Sports is one of the cornerstones at H&M Menswear) Aside main tasks - Represented H&M Menswear in project that set the full relaunch of Sports at H&M. Overall vision and strategy, what sport categories to focus on and down to details such as hang-tags, labels and presentation in store
NikeSales Manager
Sep. 2010 - Oct. 2012Stockholm, Sverige- Nike products and stories to the Swedish marketplace - Lead, motivate and track progress of sales team - Broadened the success of Nike in Sweden via implementing a new way of working with sports categories internally and externally. Starting point of Nike's growth within both sports and fashion/lifestyle. Main task - Lead the people, implement new strategies from Nike headquarter, set and achieve growth targets - Manage categories Nike Sportswear (NSW) and Nike Action Sports. Team of 6-8 people. Grew turnover from 200 of 300 million SEK. - Initiate and set new way of merging Sportswear into the other categories (such as Running and Training) creating "amplified sport areas" at key destinations in Sweden. Aside main task: - Part of and lead key aspects in a full reconstruction of the Swedish management team - Represent Nike Sweden to set European way of working when shifting how to sell and present Nike categories
H&MFashion buyer
Jan. 2005 - Sep. 2010Stockholm, Sverige- Assistant fashion buyer October 2005 - Fashion buyer / assistant fashion buyer (50/50) December 2005 - Fashion buyer November 2006 - October 2010 Main tasks and focus areas - Informal leader for assistant buyer, designer, assistant designer and pattern maker - Develop products together with designer - Shirts, jackets, trousers for the younger (16-22) male customer - Jersey t-shirts (basic and fancy), fine and heavy knit tops for the older (25-33) male customer - Plan and follow up budget - Track and act on current selling - Set growth targets and follow up - Follow up and coach assistant buyer
ego clothing storeStore management
Jan. 2004 - Sep. 2005Eskilstuna, SverigeMade people in old hometown look and feel good. Together with store owner managed a multibrand fashion store - Customer service - Store presentation - Recruitment - Budget and buying
ett konversationskortFounder, creator and developer
Jan. 2002 - Jan. 2008Stockholm, SverigeMade people talk and connect to each other more. - Own idea. A product that sold in 80 stores in Sweden. Top-10 product during 2004-2006 Designtorget (well known retail brand in Sweden). - The product: 100 cards in a box. Each card holds a unique question with the purpose to start a funny and giving conversation. Get to know people you just met faster and your friends even better. - Three versions - The Blue Box, The Red Box and The Black Box. Each with 100 unique questions. - Innovation technique in practice - Product design - Idea management - Sales and presentation - Logistics and product development
NordeaTeam leader
Jan. 1999 - Feb. 2002Eskilstuna, SverigeSet a new way for customer service within, what was then called, PostGirot. It had to do with a new way approaching customers - locating and solving all their needs and not only replying or fixing their initial question or issue. Main tasks - Coach, lead and follow up on team of 12-15 people - Set and reach set sales goal (our team won sales contest 11 out of 12 times during 2001) - Always improve way of working and service towards customers Aside main task - Built and set the first ever follow-up-template for how the whole callcenter (120 people) followed up on answered calls (efficiency measure) - Part of management team
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