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Work Background
AppleEmerging Initiatives - Apple
Oct. 2024New York, New York, United States
ApplePlatforms Specialist - Entertainment - Ad Platforms
Oct. 2022 - Oct. 2024New York, New York, United States
NextdoorClient Partner
Jun. 2022 - Oct. 2022New York City Metropolitan Area
NextdoorLead Business Strategist - NAC (Neighborhood Ad Center)
Nov. 2020 - Jun. 2022New York, United States
GoogleAccount Strategist
Oct. 2020 - Nov. 2020San Francisco Bay Area
GoogleAssociate Account Strategist
Feb. 2019 - Oct. 2020San Francisco Bay Area
The Martin AgencyMedia Analyst (Programmatic Campaign Manager)
Jun. 2018 - Feb. 2019Richmond, Virginia Area• Manage all day-to-day needs for the Martin Agency's programmatic campaigns across
seven unique clients
• Evaluated digital media partnerships for 20+ unique campaigns to ensure strong delivery
against KPIs
• Developed an agency-wide process to deliver programmatic insight and analytics to key
stakeholders across agency departments
The Martin AgencyAssistant Media Planner
Jul. 2017 - Jun. 2018Richmond, Virginia AreaAssistant Media Planner:
• Modernized custom content for Benjamin Moore's 2018 campaigns while managing agency
partnerships throughout the production and tag trafficking processes
• Delivered bi-weekly reporting and analytics across seven uniquely targeted digital campaigns
• Aided in the initial adoption and implementation of Adobe's Ad Cloud, transitioning The Martin
Agency to a self-service DSP
• Approved invoices, actualized budgets, and analyzed all campaign spending strategies
MRYCreative Intern (Art Director)
Jun. 2016 - Aug. 2016Greater New York City Area• Directed fully integrated advertising campaigns for Fortune 500 companies with a team of
summer interns in a leading role
• Designed engaging social content for clients including Johnson & Johnson and Hulu to drive
trial, sale and awareness
• Analyzed DCM data and digital touch-points for HBO to drive creative success
• Integrated innovative digital technology such as Facebook live and Chat Bots to drive social
engagement at live events
The Martin AgencyStudent Workshop Participant (Account Manager)
Jun. 2016 - Jun. 2016Richmond, Virginia Area• Planned and communicated multiple objective deadlines and strategic implementations for Tic-Tac • Managed a team of five students to build a fully integrated advertising campaign and brand ecosystem to drive projected sales growth by six percent
• Presented campaign strategy and creative implementation to an executive board at The Martin Agency
BluetextDigital Intern
May. 2015 - Aug. 2015Washington D.C. Metro Area• Collaborated with executives at an award-winning digital marketing agency
• Developed use of social media platforms to raise brand awareness and increase consumer interactions
• Applied competitive analyses to gain industry insight and provide strategy suggestions to incoming clients
• Contributed to client meetings during discovery, analysis, brainstorming and implementation phases
• Assisted in both the front and backend development of websites using WordPress
Food Marketing InstituteMarketing Intern
May. 2015 - Aug. 2015Arlington, VA• Contributed to membership meetings and brainstorming sessions on retention and new client generation
• Designed website iconography and display advertising across print and digital platforms
• Synchronized obsolete marketing tools for consistent internal and external brand messaging
• Analyzed data alongside market research to discover new market segments domestic and international
Harper's BazaarShopBazaar.com Case Study
Feb. 2015 - May. 2015University of Richmond• Collaborated with Robins School of Business students to build a marketing strategy and communications plan, which would increase ShopBazaar’s revenue by $3 Million in 3 years
• Proposed innovative technologies for use in experiential marketing campaigns
• Presented functional and artistic redesign opportunities for ShopBazaar website to benefit user experience
University of RichmondMarketing Assistant
Aug. 2014 - Jan. 2015Richmond, Virginia Area• Promoted university events such as Football, Basketball and other sporting events
• Applied knowledge of graphic design and film to build campaigns seen across campus
• Shot over 50 sporting events and managed the photography database for future occasions & use
Bank of America - Merrill LynchSummer Intern
Mar. 2013 - Jun. 2013Fairfax, VA
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