Talking Rain Beverage Co®, makers of Sparkling IceInnovation Manager & Brand Manager
Aug. 2021 - Oct. 2025Commercialized a diverse pipeline of innovative products by ensuring cross-functional alignment to drive brand growth and enhance operational efficiency. • Measured and analyzed key brand, research, and marketing investment KPIs to assess performance and inform strategic adjustments. Acted on insights from learning to drive continuous improvement and optimize commercialization effectiveness. • Recommended and developed a long-term vision for the brand, encompassing a comprehensive framework that integrates a disruptive strategy with proven best practices. • Directed and aligned efforts across cross-functional teams, including sales, R&D, supply chain, and planning. Developed and executed commercial plans to meet company goals and market share targets, fostering a collaborative environment to drive success.