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Work Background
KapiteinLabsChief Strategy and Marketing Officer. Board member.
Jan. 2025At KapiteinLabs, we challenge what’s possible and set new frontiers in sustainable innovation. Our mission is to transform pollution into clean air, waste into resources, and CO₂ into opportunity—turning environmental challenges into economic and societal value. By harnessing the potential of non-thermal plasma technology, we develop economically viable air and water purification solutions, eliminating the need for water, chemicals, or other harmful materials.
My role bridges the critical phase from start-up to scale-up, ensuring that university research reaches the market as commercially viable, impactful solutions. I also drive our solutions that merge plasma technology with sustainability, positioning KapiteinLabs at the forefront of environmental innovation. By integrating market insights, corporate partnerships, and ESG principles, we aim to create a cleaner, safer planet for future generations.
PulseCath BVStrategic Communication Advisor
Feb. 2023 - Aug. 2023Abcoude, Utrecht, NederlandPulseCath® is focused on developing ground-breaking technologies designed to assist the
life sustaining pumping functions of the failing heart.
MeetingselectChief Marketing Officer (CMO)
Jan. 2023 - Jan. 2025Team Development: I built a high-performing marketing and communications team from the ground up.
Under my leadership, marketing website traffic increased by 119% from 2022 to 2023, with an additional 27% growth in 2023–2024 so far. Blog readership surged 386% in 2022–2023, with another 33.5% increase in 2023–2024.
Enhanced Organic Search Presence: Organic search impressions across all domains rose 83% in 2022–2023 and grew further by 2.4% in 2023–2024. CTR increased 96% in 2022–2023 and have grown an additional 16.3% in 2023–2024.
Active User Growth: The active user base on the Meetingselect platform expanded by 67% in 2022–2023 and by 30% so far in 2023–2024.
Lead Generation: Generated 72% more leads in 2022–2023, with 30% coming from paid channels and 70% from organic and email sources. In 2024, lead generation remained strong despite a 50% reduction in paid activities.
LinkedIn Performance: Impressions on LinkedIn increased by 181%, while followers grew by 60% in 2022–2023. In 2023–2024, followers continued to grow at 14.5%, though impressions decreased due to a shift in strategic focus.
Strategic and Organizational Contributions: Played a critical role in developing business strategies, with a special focus on CSR and ESG initiatives, which proved instrumental in acquiring multiple new clients.
Exceptional Leadership and Team Retention: Known for my leadership and commitment to team satisfaction, I received an average rating of 9.5/10 from my direct reports in annual feedback surveys across areas like engagement, communication, and support and retained all team members.
My strategic vision and hands-on leadership have not only delivered remarkable growth metrics across digital channels but also cultivated a positive, motivated GenZ team environment that supports long-term business goals. My efforts in aligning strategic marketing with broader business and CSR and ESG objectives have helped solidify Meetingselect’s market position.
LVT GroupChief Commercial Officer (CCO)
Jan. 2021 - Feb. 2023
Progress CommunicationsDirector Strategy and Concept
Apr. 2020 - Feb. 2023Amsterdam, Noord-Holland, NederlandB2C and B2B PR agency in Amsterdam and Antwerp for IT, Consumer Electronics and Fintech organizations.
OCLCConsultant: Strategist Marketing Communications, Corporate and Public Affairs
Aug. 2018 - Apr. 2020LeidenIn my current interim role at OCLC, I am charged with the development and implementation of corporate marketing strategies and communications programs, focusing in the EMEA region. My responsibility lies in developing positioning strategies, ensuring that OCLC maintains its highly reputable position among its varied stakeholders, throughout the several different and complex markets it functions. In addition, consulted as the subject matter expert for OCLC's busineslines, I am responsible for reshaping functional teams among the EMEA locations in a highly matrixed internal environment – always setting clear programs and establishing consistent follow up processes to ensure that all goals are achieved from strategic intent through execution. Directly reporting to the Vice President and Managing Director, EMEA & APAC.
Ketchum AmsterdamExecutive Director a.i.
Jul. 2016 - Feb. 2017AmsterdamTemporarily managing the direction of the agency and guiding senior members of the agency.
Working closely with the Account Directors on growth strategies and approach to winning new business.
PHiQFounder
Feb. 2016BloemendaalAs a professional merging strategic business consulting with marketing communications, I am dedicated to helping my clients shape new ways to elevate their brand and business objectives. I leverage strategic guidance, digital capabilities, and a focus on long-term value creation to deliver results. Why Choose My Experience? Strategic Guidance and Expertise: With deep industry expertise, I provide strategic guidance for navigating complex business challenges. By aligning technology with clear strategy, culture, and capabilities, I drive significant growth and innovation for my clients. Creating Long-term Value: My approach is not just about immediate problem-solving but fostering sustainable growth through strategic planning and implementation. I help businesses build resilient and adaptive models that ensure long-term success. Combining the latest business insights with my unique approach, I help clients navigate market challenges and capitalize on new opportunities. Let's work together to take your brand and business to the next level. My clients: Kapiteinlabs, Meetingselect, Pulsecath, Progress Communications, LVTPR, OCLC Global Library Cooperative, CGI EMEA, Capgemini Netherlands, NVM, Edutech, Dubai, Fidet Financial Services, Zeist. Leene Communicatie, Gouda, Linkdesign, Amsterdam, Vital Orange, Haarlem.
Weber ShandwickCCO and Chief Strategist
Jan. 2010 - Jan. 2016the Hague and BrusselsLeading the development of the strategic plan/framework for the Benelux organization, and yearly operating plans, while adhering to direction set by the CEO Benelux and EMEA. My responsibilities included formalizing and leading the strategic planning process for all major accounts, focusing on long term trends and outlook, and competitive market intelligence. Weber Shandwick is a leading global public relations agency with offices in 77 countries around the world. The firm’s success is built on its deep commitment to client service, creativity, collaboration and harnessing the power of advocates - engaging stakeholders in new and creative ways to build brands and reputation.
The ValleyStrategy Director
Oct. 2007 - Sep. 2009As Strategy Director I helped brands to make the difference in all those moments that matter. From a clear brand strategy, distilling the optimal customer experience across all channels.
CTRL-tvMember Advisory Board
May. 2007 - Oct. 2008Start-up company TV-channel for the 2.0 gaming community
teleBranding B.V.Managing Partner
Oct. 2004 - Nov. 2007Managing Partner within the Telefuture Holding specialized in mobile marketing solutions and sms gateway services.
Media AuditsManaging Consultant a.i
Jan. 2003 - Sep. 2004Guiding direction for the new and growing entity that provided various consulting services in marketing and media optimization services allowing marketers to track investments with Web-enabled dashboards that include easy-to-access point-and-click capabilities.
Schreiner & Van Bokkel Media ServicesMedia Consultancy Director
Jan. 2001 - Dec. 2003Mediastrategy, mediabuying, mediabenchmarking and analytics
Grey GroupClient Service Director a.i
Jan. 2000 - Dec. 2001Rebuilding positive, long-term, and productive relationships with clients and assuring client confidence. Temporarely responsible for various accountteams within the organization.
Computer Task GroupPrincipal Business Consultant
Jan. 1997 - Dec. 2000Trusted partner in delivering real business value for clients, including cost savings, greater productivity, increased operational efficiency and continuity, improved regulatory compliance, higher customer satisfaction, alignment of business and IT strategies, and maximization of IT resources.
Andersen StyllianouManagement Consultant
Jan. 1994 - Dec. 1997Athens GreeceAs part of the change management team I took responsibilty for drafting the internal employee communication. With the goal to have everyone understand, commit, accept, and embrace the changes from a governmental culture towards a commercial structured broadcasting organization.
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