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Work Background
Arrow Digital CommunicationsSenior Copywriter
Feb. 2026
Maximum Plant EquipmentSenior Copywriter
Jan. 2024 - Feb. 2026
People's PartnershipMarketing Copywriter
Jan. 2022 - Jan. 2024Manor Royal, Crawley, West Sussex, UK
SagaFreelance Campaign Copywriter
Sep. 2016 - Aug. 2016FolkstoneCopywriting of product information, brochures, leaflets and website copy for Saga cruises and holidays.
OneSavings BankLEAD COPYWRITER
Sep. 2016 - Oct. 2017
OLIVER AgencyFreelance Copywriter
Mar. 2016 - Jun. 2016
MiX TelematicsMarketing Copywriter
Jan. 2014 - Sep. 2015Stellenbosch, Cape TownResponsible for conceptualising and writing of various social media campaigns i.e. Facebook. Conceptualising and writing of print media (magazine adverts). Copywriting and proofreading of case studies for use online. Proofreading of all online marketing material. Conceptualising and copywriting all flyers, mailers and product brochures. Accomplishments:- I was responsible for the concept and writing of a major product launch called “MiX Fleet Manager.” The video teaser campaign was launched internationally to all our customers and dealers. It was exceptionally well received. My concept served as an excellent vehicle in ensuring “Fleet Manager” was successfully catapulted into the world arena. Skills used:- Insight, instinct, understanding of the MiX Telematics brand, creativity, attention to detail, originality.
Crimson Edge DesignOwner
Jan. 2010 - Aug. 2013Website and graphic design; conceptualising; copywriting; logo creation; creative writing; photography.
Sunshine TourNew Media Manager
Apr. 2005 - Dec. 2009Was successful in raising the bar of the overall quality, writing and design of all marketing material. Responsible for content management of the company website. SEO copywriting, editing and proofreading of online material. Design and placement of banners and buttons. Liaised with website hosting company to ensure the website remained glitch free. Sourced digital advertising artwork from clients and suppliers. Was twice instrumental in the redesign and launch of new company website. Completely changed and enhanced the look and feel of the website and all advertising material. Was given very positive feedback from customers globally. My role also included liaising with printers and production houses.
The Elmwood Media GroupCampaign Manager
Apr. 2000 - Apr. 2006JohannesburgWas responsible for brand identity creation and logo development. Wrote copy for print and digital marketing campaigns. Was able to secure new accounts and help build the company portfolio. Also involved in writing of radio scripts. My role included production management and editing of various advertising campaigns and corporate dvds. Was tasked with client interfacing and pitching which was very well received.
Carroll O'Donovan HardyCopywriter/Art Director
Mar. 1994 - Oct. 1998Harare, ZimbabweWas responsible for concept development and scriptwriting for television and radio campaigns. Copywriting of various ABT and BTL advertising material. (I was employed as the only copy writer amongst a team of three Art Directors). I wrote various successful campaigns and won an award for the writing of a television and cinema advertisement. Responsibilities included concept development, copywriting, TV and radio scriptwriting. Involved in photographic direction and editing of various television and radio adverts. My duties also included voice over coaching and model casting, as well as production of TV and radio adverts.
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