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Work Background
OrangeGrid - Empowering People in ProcessDesign Director / Marketing Assistant
May. 2022 - May. 2025Flower Mound, Texas, United StatesAt OrangeGrid, I drove the company’s brand revitalization, establishing a strong visual identity that elevated market positioning. As the sole designer, I ensured design excellence across all deliverables while collaborating with leadership and sales teams to communicate value through impactful presentations and campaigns. I also spearheaded the redesign of the corporate website, aligning it with new messaging to improve usability and engagement. Key Skills 1. Brand Strategy & Revitalization 2. Corporate Website Optimization 3. Marketing Campaign Execution 4. Email Marketing 5. UI/UX Design 6. Sales Enablement Presentations 7. Market Positioning 8. Data-Driven Strategy Refinement 9. Creative Direction 10. Performance Analysis
FreelanceFreelance | Web Developer & Automation Specialist
May. 2020Dallas-Fort Worth MetroplexAs a freelance Web Developer & Automation Specialist, I partner with clients to build intuitive, user-friendly websites that strengthen engagement and streamline operations. I integrate data across multiple platforms to ensure seamless workflows and implement automation solutions that optimize communication and client management. My focus is on creating systems that save time, improve accuracy, and enhance user experiences. Key Skills 1. Web Development 2. Automation Solutions 3. Data Integration 4. Workflow Optimization 5. CRM Management (Zoho) 6. Zapier & Make Automation 7. UI/UX Enhancement 8. Platform Synchronization (Whalesync) 9. Client Relationship Optimization 10. Process Improvement
Growth PartnersConsultant
Mar. 2020United StatesAs a Marketing Consultant, I advise international non-profits on strategies that drive growth, sustainability, and donor engagement. I specialize in branding, rebranding, and marketing strategy development, helping organizations strengthen their market position and outreach. My work combines creative vision with data-driven insights to ensure campaigns resonate with audiences and achieve measurable results. Key Skills 1. Marketing Strategy Development 2. Branding & Rebranding 3. Non-Profit Growth Strategies 4. Donor Engagement 5. Campaign Performance Analysis 6. Digital Strategy Enhancement 7. Stakeholder Relationship Management 8. Advocacy & Communications Planning 9. Resource Mobilization 10. Leadership Coaching
Five Star GlobalSenior Creative Director
Feb. 1995 - Jul. 2020Dallas, Texas, United StatesMagnolia Media Group / Five Star Institute | Senior Creative Director | Dallas, Texas | 1995 – 2020 For 25 years, I led the creative vision at Magnolia Media Group, driving innovative design solutions across print, digital, and event platforms. I managed and inspired a team of designers while collaborating with cross-functional departments to deliver high-impact marketing and editorial materials. My work spanned UI/UX design, magazine art direction, and client-facing creative presentations, always with an eye on aligning with brand standards and business objectives. Key Skills 1. Creative Direction 2. UI/UX Design 3. Editorial Design & Art Direction 4. Cross-Functional Collaboration
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