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Work Background
Freelance
Self-employedFreelance
Oct. 2025Los Angeles, California, United States
Group Creative Director
Dentsu CreativeGroup Creative Director
Sep. 2024 - Oct. 2025
Freelance ECD
FreelanceFreelance ECD
Mar. 2024 - Jan. 2025Los Angeles, California, United States
Vice President Group Creative Director
Motive: A Project WorldWide AgencyVice President Group Creative Director
Aug. 2022 - Mar. 2024Los Angeles, California, United States
GCD
DoorDashGCD
Mar. 2022 - Jul. 2022
Executive Creative Director
David&GoliathExecutive Creative Director
Jan. 2021 - Jun. 2022El Segundo, California, United StatesJack In The Box
GCD
David&GoliathGCD
Mar. 2019 - Jan. 2021El Segundo, California
Creative Director
The ManyCreative Director
Jul. 2015 - Mar. 2019Santa Monica California
Creative Director
JWTCreative Director
Feb. 2013 - Apr. 2015• In charge of leading the complete creative department (15 creatives), I report directly to the LATAM Chief Creative Officer • Made sure that the concepts created by the team are innovative, relevant and meet the client’s business needs • Was highly involved in every step of the creative / execution process • Responsible for leading pitches, working in constant collaboration with the head of each department • Assist other JWT offices on global pitches and briefs
ACD
JWTACD
Jan. 2012 - Dec. 2013JWT San JuanClients: Ford / Kraft/ Mondeléz / Nestlé / Pepsi / Gatorade / SGK / Walgreens / AT&T/ Diageo / Sunsilk /Cadbury / Conagra Foods / Government of Puerto Rico / Triple-S (Health Plan) / Heineken / Walgreens / DIRECTV • Responsible for leading a team of 8 creatives • Made sure the work that was delivered met the Creative Director’s high standards, presented concepts to clients and was part of every step of the conceptualizing / execution process
Senior Copywriter
JWTSenior Copywriter
Jan. 2008 - Dec. 2012JWT San JuanClients: Ford / Kraft / Triple-S (Health Plan) / Plaza Las Américas / Unilever/ Diageo / Walgreens / Pepsi / Heineken / Gatorade / Banco Popular / DIRECTV • Developed concepts from start to finish, worked on Facebook apps, mobile apps, web banners, websites, brand activations, promotions and brand campaigns • Assisted JWT New York on global pitches • Got international recognition for my work
Copywriter
JWTCopywriter
Jan. 2003 - Dec. 2008JWT San JuanClients: Santander Bank / Ford / Kraft / Triple-S (Health Plan) / Plaza Las Américas / Pfizer / Chef Boyardee / Ragú / SGK / Holsum (local bread) / Sunsilk / Centennial Communications / Don Q Rum / Marianne (woman’s clothing store) • Responsible for developing campaigns (integrated, promotions, radio, print, TV) from beginning to end
Jr.Copywriter
JWTJr.Copywriter
Aug. 2000 - Dec. 2003JWT San JuanClients: Shell / Ford / Kraft / Triple-S (Health Plan) / Plaza Las Américas (The biggest mall in the Caribbean) / Pfizer / Energizer / Kimberly-Clark / Miller / Don Q Rum / Tres Monjitas Milk & Juices • Worked on TV, print, and radio campaigns • Won the local Cannes Young Lions competition 2 years in a row

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Creative Direction & Copywriting for Brands
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