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Work Background
Visa AgencyProject Lead / Chief Operating Officer (COO)
Aug. 2021 - Jun. 2025Turkey, IstanbulAchievements:
Scaled monthly gross revenue to $100,000+.
Built and automated sales and service systems, enabling exit from day-to-day operations while
sustaining growth.
Developed a dealer/partner network and high-performing digital acquisition channels generating
stable inbound demand.
Responsibilities & Key Projects:
Strategy & General Management: Full-cycle business management from launch to autonomous
operations; goal setting, KPI tracking, and P&L ownership.
Service Development & Sales: Launched and managed core products (mass residence permits for
legal entities, relocation packages for expats and families, bank account opening). Built and scaled
sales channels.
Marketing & Acquisition: Built acquisition funnels from scratch via Instagram and Telegram;
personally led strategy, setup, and optimization of paid traffic.
Process Management: Implemented Waterfall to document and stabilize core processes; later
transitioned to Kanban to manage inbound flow, client tracking, and traffic hypothesis testing.
Independent Practice - Performance Marketing AgencyProject Manager / Managing Partner
Oct. 2019Russia, MoscowKey result: Scaled the direction to stable revenue and high cost efficiency through process
optimization and systematic testing of advertising hypotheses (≈65% margin).
End-to-end ownership of paid social direction: strategy, creatives, performance analysis, ROI
tracking, and scaling of successful funnels
Built and optimized team workflows using Kanban methodology; managed projects, hypothesis
tracking, and content planning in Asana
Team leadership: built and led a cross-functional team (media buyers, designers, copywriters);
task allocation, performance control, onboarding, and skill development
Advertising operations: budget planning and allocation, deep analytics, A/B testing of creatives
and audiences, retargeting, hypothesis validation from launch to scale
Managed over $100,000 in annual ad spend on a recurring basis
T-bankSales Point Manager
Aug. 2018 - Jun. 2020Russia, MoscowFull operational management of a pop-up sales location in partnership with a major entertainment
mall. Owned all aspects of performance, from staffing to financial targets.
Key Responsibilities:
Team Leadership: Built and managed a team of 8 sales managers; full hiring cycle, onboarding,
product training, and performance motivation. Fully replaced and stabilized the initial team.
Performance Management: Daily monitoring of sales KPIs and execution of bank product plans.
Operations & Compliance: Ensured uninterrupted operations and strict compliance with service
standards and regulations of both the bank and the partner venue (VEGAS Mall).
Result:
Consistently met and exceeded assigned sales and operational targets.
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