FarfetchHead of Production
Oct. 2011 - Jul. 2014São Paulo Area, BrazilBuilt and managed multi-disciplinary teams across logistics, styling, photography, editing, and quality control, ensuring high-volume product imagery was delivered to deadline and to the highest standard. I helped define the global styling and photography guidelines that established Farfetch’s visual identity, implemented across Brazil, UK, EU and US. With responsibility for KPIs, budgets, and cross-office strategy, I also directed in-house editorials and films for social channels and events, shaping the brand’s distinctive visual tone of voice.