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Work Background
Micro Mobility SystemsDirector of E-Mobility
Nov. 2021 - Sep. 2025Küsnacht, Zurich, SwitzerlandSelected Achievements:
• Launched Micro’s first private-label e-mobility venture in collaboration with one of France’s top e-mobility retailers.
• Developed and effectively launched a product service ecosystem in e-mobility designed to meet the high quality, value for money, and serviceability demands of retailers and consumers in a highly competitive market.
• Headed a diverse team of employees and stakeholders in the strategic planning, development, production, marketing, sales, and servicing of Micro’s e-mobility portfolio to deliver a cogent, market-relevant product folio. Responsibilities:
• Define and manage the e-mobility projects of product development and product management teams in Europe and Asia, directing efforts towards products that enhance sustainable revenue and growth through our sales and distribution channels.
• Pioneering, expanding, and retaining sales channels and distribution in markets with high consumer demand while working with partners capable of sustainable mid-to-long term growth. • Developing and maintaining after-sales processes that are cost-efficient, scalable, and straightforward to implement for Micro and its entire supply chain, from suppliers to the end customer.
• Collaborating with the marketing team to develop and implement a strategy for Micro’s e-mobility portfolio aimed at boosting awareness, affirming our relevance, and generating demand among both consumers and retailers.
• Negotiation, development and management of supplier pricing, product pricing models, and the overall e-mobility portfolio business model.
VoltitudeCEO
Apr. 2018 - Jan. 2021SwitzerlandSelected Achievements:
• Created an investor pipeline for future phases to directly raise CHF 1.7 million in investments (pre-revenue) to demonstrate adept skill in managing investor and stakeholder relations for organizational development. • Headed team of 40+ employees and stakeholders to strategically steer the comprehensive development of all company operations, objectives, and business planning for future product launch. Responsibilities:
• Defined and transformed business strategy to establish P&L for accurate analysis, increased engagement with partners, and reprioritized product development for comprehensive brand development.
• Led key stakeholders to achieve operational objectives through personable Board relations, strategizing, and continuous communication on start-up development and growth forecasting. • Developed and optimized business plan and cash planning through multi-faceted analysis of marketing and consumer markets to understand growth potential while maintaining strategic budgeting.
• Oversaw comprehensive development of the luxury market for an e-mobility product by integrating R&D, Engineering, and Supply Chain teams.
StromerHead of New Business Development
Sep. 2016 - Mar. 2018Bern Area, SwitzerlandSelected Achievements:
• Increased distributors from 2 to 7 (350% increase) to increase revenue streams, brand recognition, and overall industry rapport within newly competitive market. • Analyzed and identified new business opportunities within future markets and emerging industry trends in e-mobility sector to strategically align business plans with potential growth channels. Responsibilities:
• Developed non-traditional business models to successfully enter new markets with strategic market segmentation of potential consumers and industry shares.
• Prospected, established, and managed distributor markets to expand end-user demographics within hard-to-reach segments. • Oversaw budget management to ensure sound financial health, decreased expenses, and developed strategic forecasts for departmental spending and sales targets for optimal ROIs. • Conceived and commercialized new projects as project manager, including SBB Green Class E-Bike, Smide (now BOND Mobility), and Pironex-Stromer Fleet Solution to oversee all project teams with timely, premier deliverables.
StromerManager Internal Sales / Manager Distributors
Nov. 2015 - Sep. 2016Bern Area, SwitzerlandSelected Achievements:
• Led cross-functional teams to successfully deploy Stromer within new markets with innovative market penetration, company branding, and partnership-building. • Oversaw client-facing ERP and CRM processes amounting to over CHF 5MM in client value to leverage skill with increasing client satisfaction and market opportunities, while simultaneously minimizing logistical issues. Responsibilities:
• Reorganized and developed internal sales team to align with market demands and corporate strategy, including integration of key account management, statistical decision-making, and continuous market analysis.
• Developed and maintained distributor markets to streamline go-to-market processes while also forecasting future sales requirements through market data and analysis.
BMC SwitzerlandSales Manager - Northeast
Mar. 2011 - Sep. 2015Northeast/Mid-Atlantic/South-Central, USA• Managed Sales to catalyze brand development and business within North America through excellent communication with a proven ability to build a shared business vision to foster beneficial relations and incentivize repeat business.
• Achieved territory growth of 1450% through increased territory sales from USD 200k to USD 2.9MM over a four-year period.
• Awarded increasing levels of responsibility by management due to successful territory expansion YoY from South Central USA to Northeast and Mid-Atlantic and Southeast. • Prospected, developed, and maintained key accounts with a diligent focus on personable communication, increased client rapport, and optimal client retention levels with client and consumer event planning.
AusdauersportsberatergruppeOwner/Independent Sales Consultant: Assos, BMC & Suunto
Sep. 2009 - Apr. 2011Dallas/Fort Worth Area• Developed multiple premium brands concurrently across several segments including running specialty, bike specialty, outdoor, and multisport. • Increased territory sales significantly while expanding distribution of profitable brands to maximize and broaden revenue streams. • Liaised with multiple teams at each client organization (including management, brand, marketing, accounting, and customer service) to forecast sales, develop marketing and promotional budgets, and collect payment.
The Genesis AgencyTerritory Representative: Craft, Karhu, Suunto, FuelBelt, & Fila Running
Jun. 2007 - Sep. 2009Dallas/Fort Worth Area
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