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Work Background
Cash Realty Group, LLCAcquisition Manager, Residential Real Estate
May. 2025 - Oct. 2025Dallas-Fort Worth Metroplex
New WesternReal Estate Sales
Jul. 2023 - Jul. 2023Dallas-Fort Worth Metroplex
Essilor GroupiECP Account Executive- Inside Sales
Jun. 2020 - Jul. 2021United States
Essilor GroupiECP Inside Sales Pilot
Oct. 2019 - May. 2020United States
Essilor GroupSales Operations Manager
Feb. 2017 - Oct. 2019Dallas, TX-Sales Operations manager specializing in Sales Operations, customer support, and strategic accounts for Customer and Data Group and Sales Reporting.
-Spearhead sales engagement initiative to simplify communication for support requests from sales field resulting in stronger internal and external partnerships. -Act as Project Manager for complex projects including leading sales support process buildout and salesforce.com IT enhancement(s). Integrate external APIs to make data calls for data retrieval within Salesforce.com.
-Identify and close gaps in Dr. Alliance Member support including servicing new accounts for existing members and closed lab procedure resulting in reduced alliance rebate calculation errors.
-Strategic Accounts Reporting contributing to success of accurate measuring of KPIs for customers accounts and predicting profitability resulting in positive impact to bottom line. -Act as project manager for implementation of new Strategic Accounts team KPI reporting.
-Strategic Account Manager Commission plan design, modeling and administration
-Collaborated with the finance team to reduce processing time on Partner Lab master buying group updates from three or more months to one week. Integrated the data into SFDC and reporting tools with IT enhancement.
-KPI reporting for CDG team: replaced manual tracking with automated reporting; improving team call efficiency by 8 hours weekly. -Sales Hierarchy Project 2018: Interim business PM and primary business analyst in requirements phase.
Strategic Account sales hierarchy: collected business requirements and identified source and logic for SAM hierarchy, membership record, and customer attributes.
-Subject Matter expert and Project Manager of SAM salesforce.com call recording, pipeline, Strategic Alliance Parent Account and report inclusion in SFDC. Reduced spreadsheet tracking, provided executive visibility to sales field activities and wider field visibility to the SAM team in salesforce.com.
Essilor GroupRegional Sales Analyst
Jul. 2014 - Feb. 2017-In partnership with Regional VP and Sales Director, created and taught sales management tools.
-Chatter for lab sales team re-launch in salesforce.com. Increased the ability for Sales Operations, Leadership team and Marketing to communicate directly to Sales field teams in CRM. -Mentor junior analysts; highly rated for Developing Direct Reports and Others by colleagues
-Served member on Sales Operations Advisory Panel.
-Founded Sales Operations Panel to proactively gather ideas for future improvements, UAT and advisory group for new reporting or sales tool launches and measure feedback on recent Sales Operations launches, trainings and reporting.
-Planned and facilitated 4 online or on-site sessions for salesforce.com Advisory Panel composed of influential managers and executives of Lab and Brand sales teams.
-Acted as Business PM for design and implementation of salesforce.com Sales Leading Indicators
-Collected KPI data on customer size and designed workflow to analyze multiple inputs and calculate customer value identifying high performing accounts and opportunities for increased sales. -Led innovations for salesforce.com sales call activity to capture marketing program cadence and data to measure sales force effectiveness.
Essilor GroupLab Sales Trainer
Jan. 2014 - Jul. 2014Dallas/Fort Worth Area* Executed sales leadership strategy through Lab Sales Institute in collaboration with Brand, Channel and Managed Care Marketing, Corporate Events, and IT.
* Designed and organized New Hire Sales Consultant blended learning program. * Organized New Hire Onboarding schedule as member of Sales Training team. Program consisted of online training, manager coaching, ride-alongs, and weeklong onsite Lab Sales Institute (LSI).
* Negotiated and administered catering, hotel, offsite events and venues for Lab Sales Institute. Five week long sessions with average of 15 participants each week; $10K budget.
* Administered and provided participant performance feedback to District Sales Manager.
* Taught “Answering Objections” each session and served as Program Coordinator and Associate Facilitator when in session. Also wrote and delivered Managed Care Basics, Leveraging Essilor Resources, Essilor Programs & Promotions and IMap Call Cycle sessions in LSI and on an ad hoc basis by webinar.
* Managed Care Basics Webinar Series for Lab Sales Team; Managed Care Basics Southeast Region
Essilor GroupSales Consultant
Jun. 2011 - Feb. 2014
Essilor GroupBrand Sales Consultant- Inside
Jun. 2009 - Jun. 2011
Vielma VisionOptician and Lab Technician
Aug. 2007 - Jan. 2009Irving, Texas
Vision CityOptician
Jun. 2006 - Aug. 2007Cedar Hill, Texas
EyeMasters (now Visionworks)Optical Supervisor
Apr. 2005 - Jun. 2006Cedar Hill, Texas
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