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Work Background
Fuel AIDirector of Marketing, Content
Jun. 2025Fuel AI is a global marketplace connecting data collectors to AI builders for first-party AI training data.
Product Marketing AllianceMember
Oct. 2023 - Jun. 2025The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.
Keep Oakland BeautifulBoard Member
Apr. 2023 - Jun. 2025Oakland, CACurrently serving on the marketing committee and as head of the Youth Advisory Committee.
VarisHead Of Product Marketing
Mar. 2022 - Oct. 2022RemoteFirst product marketing hire for an early-stage procurement startup, reporting to co-founder and head of customer org. Developed messaging and positioning for prospects, customers, distributors, and partners to create collateral and website.
Aravo Solutions - Third Party Risk ManagementSenior Director of Product Marketing
Oct. 2018 - Mar. 2022San Francisco, CaliforniaEstablished product marketing discipline as a direct report to the CMO, including collateral, content infrastructure, and sales enablement for Aravo’s third-party risk management (TPRM) and performance software. Launched multiple new products and capabilities, including ABAC, AI, Supply Chain Resilience, ESG, and artificial intelligence (AI), and led initiatives that secured leadership positions in all major analyst reports. Global and multinational customers in financial services, pharma, insurance, CPG, and high tech.
Nomis SolutionsHead of Marketing
Jan. 2016 - Oct. 2018San Francisco Bay AreaOriginally hired to build product marketing discipline and promoted to head of marketing, reporting to chief product officer. Responsible for go-to-market messaging and positioning and thought leadership for Nomis' lending and deposits fintech solutions for execs at top global retail banks. Nearly doubled pipeline in first year as head of marketing and led a high-visibility customer event that earned a 100 NPS score.
Upland SoftwareDirector of Marketing
Oct. 2013 - Oct. 2015Responsible for all marketing activities under the FileBound brand and contributing to the overall marketing effectiveness at Upland Software.
- Demand and lead generation
- Content marketing
- Analyst relations
- Go-to-market strategy
- Channel marketing
ABBYYDirector of Product Marketing, Data and Document Capture Products
Nov. 2011 - Oct. 2013Milpitas, CADeveloped and and executed the sales and marketing strategy for ABBYY USA’s Data Capture Business Unit in US, Canada and Mexico, initially under the CMO and later reporting to the GM of the business unit as well as matrix reporting to international leadership in Russia. Product management for this product line reported through me. Revamped channel programs to increase engagement and growth and introduced product enhancements and a net-new AP and insurance capabilities for unstructured documents using AI tools such as machine learning and natural language processing.
Hyland SoftwareSolution Manager
Dec. 2003 - Nov. 2011Cleveland/Akron, Ohio AreaLaunched OnBase Advanced Capture suite to customers, prospects, partners as part of the capture team reporting to the AVP of Development. Prior to being the solution manager, I built the company's first editorial services group, overseeing production of hundreds of verticalized case studies, brochures, white papers, videos and other collateral in multiple formats while reporting to CMO. Created focused strategies, campaigns, and collateral for healthcare, financial services, education, government, manufacturing, and other markets as well as partner-focused materials for VAR partners and complementary technology (e.g. SAP, Microsoft). For a time, I was also part of a collaborative team that produces Enterprise Information Assessments for customers seeking a technology road map to guide investments over a three- to five-year period, reporting to the VP of enterprise consulting.
Hyland SoftwareSolution Manager
Dec. 2003 - Nov. 2011Cleveland/Akron, Ohio AreaLaunched OnBase Advanced Capture suite to customers, prospects, partners as part of the capture team reporting to the AVP of Development. Prior to being the solution manager, I built the company's first editorial services group, overseeing production of hundreds of verticalized case studies, brochures, white papers, videos and other collateral in multiple formats while reporting to CMO. Created focused strategies, campaigns, and collateral for healthcare, financial services, education, government, manufacturing, and other markets as well as partner-focused materials for VAR partners and complementary technology (e.g. SAP, Microsoft). For a time, I was also part of a collaborative team that produces Enterprise Information Assessments for customers seeking a technology road map to guide investments over a three- to five-year period, reporting to the VP of enterprise consulting.
Jameson Publishing IncDocument and Content Management Editor
Jan. 2000 - Dec. 2003Wrote content and designed page layout for case studies, feature stories and analytical articles on document imaging, based on interviews with VARs, end users and vendors, reporting to associate publisher. Became a known expert in the industry, speaking at events and conferences, and was recognized by my peers as the leading writer, qualifying me for the company President’s Club.
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