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Work Background
PlurallCo-Founder Head of Products
Dec. 2021Bogota, D.C., Capital District, Colombia
MOViiHead Of Products
Jun. 2021 - Jan. 2022Bogotá, Distrito Capital, Colombia
MOViiProduct Director
Mar. 2018 - Mar. 2022Bogotá, Bogotá D.C. Department, ColombiaManage and coordinate product (MOVii) development and improvement. Define the lifecycle of a product or services within the wallet. Manage external partners in developing new features. Improve existing features to ensure high quality. Analyze current app data and social media for feedback. Define roadmap products and backlog according to the resources and project timelines.
Carvajal Soluciones EducativasMarketing Coordinator
Jan. 2015 - Aug. 2017Bogotá, ColombiaMy responsibilities are to manage one of the brands in Colombia; Develop, plan, execute marketing plans, brand strategies and consumer engagement activities in Colombia. Follow up brand performance. Support commercial initiatives, operational processes and select brand´s portfolio.
Achievements
Implemented a Quotation Module for Colombia digital business improving handling and duplication of information through the logistic process and providing input to commercial leader of brand performance.
Develop products in response to trends and customer challenges in coordination with commercial team.
Coordinate online marketing campaigns and events addressing the relevant target group.
InncubatEdCustomer Development Specialist
Mar. 2014 - Nov. 2014BogotaI was responsible of the implementation of Customer Development Model, commercial strategy and communications for several startups.
Hewlett-PackardCustomer Management Spececialist
Sep. 2011 - Sep. 2013ColombiaMy responsibilities and activities were to provide and support all business groups, creating a single view of HP customers across all; divisions or business groups. It enables finance and operations teams to make projections and compare it, and supports reporting and marketing.
Embajada de Estados Unidos en ColombiaOperations Assistant
Aug. 2010 - Aug. 2011ColombiaPlaneé y coordiné la ejecución de veinte (20) eventos y entrenamientos, además de 15 viajes internacionales, lo que permitió la optimización del presupuesto y el cumplimiento de la agenda generando una reducción del 30% en gastos con respecto al año anterior.
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