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Work Background
Educatius GroupChief Financial Officer
Apr. 2024Stockholm
Espresso House GroupChief Financial Officer
Aug. 2022 - Dec. 2023Stockholm, Stockholm County, Sweden
GroupM SverigeChief Financial Officer
Aug. 2020 - Jul. 2022Stockholm, Stockholm County, SwedenGroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people.
Linxon Sweden ABConsultant Head of Finance
Feb. 2020 - Aug. 2020SwedenLinxon is a joint venture company set up by ABB and SNC-Lavalin to deliver turnkey electrical substation projects. Started in 2018 Linxon Sweden delivered a revenue of 340 MSEK in 2019 and is forecast to grow to +700 MSEK in 2020. Responsible for the entire financial management of the Swedish (and branches) activities, including financial reporting, treasury, insurance, taxes and real estate.
Ashridge Executive Education / Hult International Business SchoolChief Financial Officer
Sep. 2015 - Jan. 2020United Kingdom• Key remit is to oversee post-merger financial integration across Ashridge and Hult providing direction to facilitate corporate culture change specifically within Ashridge. • Collaborated with CEO working closely to integrate major business model changes including redesign of the sales organisation and incentive models. • Implemented rationalisation initiative to minimise cost base and transition business to profitability in collaboration with CEO; delivered a 30% reduction in staff costs. • Successfully implemented new accounting system, electronic invoicing, and expense systems to increase efficiencies and improve controls within the finance division. • Facilitated corporate culture change to ensure success of merger by implementing core value employee recognition program, quarterly staff meetings and innovation challenge to increase cross departmental cooperation. • Transformed aged debt process, initiating a collaborative approach across sales, operations and finance, ultimately reducing overdue debt from 70% to 30% of all outstanding. • Established profitability report tracking key KPIs to provide better understanding among senior managers and CEO and ensure pricing strategies were being followed. • Oversaw high-value capital and maintenance budget for the grade 1 listed Ashridge estate with Operations Director.
Hult International Business SchoolChief Financial Officer
Mar. 2009 - Aug. 2015United Kingdom• Delivered revenue growth of 400% in partnership with CEO and other key management.
• Directed all financial and legal functions for campus openings in Dubai, San Francisco, Shanghai, New York, and London. • Led strategic analysis to identify need for further accreditations and managed related M&A with CEO and Board. Oversaw financial due diligence activities to successfully complete merger with Ashridge Executive Education
• Implemented business intelligence software companywide to improve commercials through better cost control and budget follow up processes.
• Redeveloped in-house student loan business to maximise sales growth and enhance bottom line performance.
• Built a commercially aware and business partnering finance department from 3 to 25 staff during intense growth period for the business.
• Acquired budget approval and facilitated setup of the Hult Prize designed to crowd source ideas from students to address social issues – driving social entrepreneurship and giving a $1million prize as seed funding for the winning idea.
EF Education FirstBusiness Controller
Jan. 2006 - Feb. 2009Switzerland• Managed all financial analysis aspects for 25 markets worldwide and 7 production countries, resulting in the establishment of new strategic priorities and pricing initiatives. • Executed budget planning process, established management reporting suite, and produced management accounts and reporting. Defined sales targets and redeveloped the incentive model. • Spearheaded financial activities within a new business line with turnover of $15M and break-even in its 2nd year; included forecasting, follow-up processes, and legal structure.
EF Education FirstRegional Finance Controller, Asia
Apr. 2003 - Dec. 2005Hong Kong• Responsible for directing the Asia region finance team with operations in 10 countries. • Ensured compliance with all regional statutory requirements and legislation. • Contributed to new product execution with focus on China, Hong Kong, and Vietnam; established financial models including budgets, follow-up, and pricing models. • Successfully initiated a joint venture in Vietnam which enabled the Vietnamese business to grow by 25% per year.
• Managed all financial and legal aspects of opening a new language school in Auckland, New Zeeland.
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