Riccardo Massa

Sales Area Manager @Honda Motor europe Ltd - Italia

ItalyBusiness Development ManagerSales ManagerMarketing Analytics ManagerPR ManagerCommunications ManagerBrand Marketing ManagerSales & BizDevMarketing

Riccardo is a Sales Area Manager at Honda Motor Europe Italy, working in the automobile division and managing 18% of the national dealer network. Over the past year, his area achieved a 30% increase in sales, outperforming several targets. He is a highly data-driven and field-oriented professional with solid experience in dealer network development, sales performance analysis and stock allocation management, as well as hands-on experience in marketing and PR activities, including dealer events, local campaigns and brand activation initiatives. He has a proven ability to build long-term relationships with dealers, support commercial strategy execution and coordinate cross-functional teams (sales, marketing and communications) to deliver sustainable growth and improved network performance.

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