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Work Background
AMANTARA by Agung Sedayu GroupGeneral Manager
Jul. 2023 - Sep. 2024Indonesia, JakartaAppointed as General Manager to lead the opening and operational establishment of Orange Groves and Land’s End, reporting directly to the CEO and COO of the Hotel & Mall Division. Entrusted with full operational oversight and performance delivery within a complex, high-profile development environment.
• Led end-to-end pre-opening and launch activities, translating development vision into operationally sound and market-ready concepts.
• Defined organisational structures, operating standards, and leadership frameworks to support both immediate performance and long-term growth.
• Developed and executed strategies to achieve revenue and profitability targets while maintaining high service and guest experience standards.
• Acted as a key liaison between ownership, executive leadership, and tenants, ensuring alignment and strong working relationships.
• Oversaw marketing direction, product development, and strategic partnerships to enhance brand positioning.
• Directed daily operations across safety, security, engineering, cleanliness, and customer service.
• Prepared detailed operational reports for executive leadership, providing analysis and recommendations to drive continuous improvement.
SOUL BEACHAssistant General Manager
Oct. 2021 - Jul. 2023United Arab Emirates, DubaiProvided strategic and operational leadership for a high-profile lifestyle beach club combining premium dining, beach, pool, cabana, and event-driven experiences. Acted as a key support to the General Manager and ownership in driving commercial performance, guest experience excellence, and operational stability within Dubai’s competitive lifestyle and hospitality market.
• Oversaw daily operations across F&B outlets, beach, pool, cabanas, and events, ensuring consistent standards and cross-department coordination.
• Supported full P&L management, including food, beverage, labor, and operating costs, driving revenue growth and margin protection.
• Collaborated with culinary leadership on menu development, concept refinement, quality assurance, and efficient operational execution.
• Led and developed large multicultural management and service teams, strengthening leadership capability, accountability, and service-driven culture.
• Drove guest experience strategy through service refinement, experiential programming, and seasonal activations for local and destination markets.
• Implemented and enforced SOPs, service standards, and compliance across health, safety, hygiene, and licensing requirements.
• Acted as senior floor leader, managing escalated guest matters, protecting brand standards, and ensuring peak-period operational excellence.
• Coordinated with guest services, events, and operations teams to deliver integrated experiences.
MAD-ROOMDirector of Operations
Sep. 2018 - Sep. 2025United Arab Emirates, DubaiProvide overall strategic and operational leadership for MAD-ROOM’s hospitality portfolio, overseeing concept development, brand positioning, pre-opening execution, and ongoing performance across multiple venues. Act as a key partner to ownership in shaping direction, driving growth, and ensuring long-term operational stability.
• Led the development and growth of multiple casual dining concepts, including CASSETTE and NETTE, from concept refinement through pre-opening, launch, and sustained operation.
• Defined and implemented brand standards across service, product, atmosphere, and guest journey, ensuring consistency across locations.
• Established operational frameworks, SOPs, and training programmes supporting scalability without compromising quality or guest experience.
• Worked closely with investors to manage budgets, control costs, and align operational decisions with long-term business goals.
• Oversaw recruitment, leadership development, and performance management of multi-disciplinary teams.
• Guided marketing direction, product development, and strategic partnerships to strengthen market positioning and customer engagement.
MAD-ROOMCASSETTE
Sep. 2018 - Sep. 2025United Arab Emirates, Dubai
MAD-ROOMNETTE
Sep. 2018 - Sep. 2025United Arab Emirates, Dubai
Emaar Hospitality GroupAssistant General Manager
Jul. 2017 - Jul. 2018United Arab Emirates, DubaiCore member of the pre-opening leadership team for Sean Connolly at Dubai Opera, operating within Emaar’s corporate governance and performance frameworks and reporting directly to the General Manager.
• Led recruitment, onboarding, and training of a 50+ person team, ensuring operational readiness at launch.
• Developed and delivered key elements of the pre-opening training programme in line with corporate SOPs and brand standards.
• Implemented structured daily and monthly reporting to track guest satisfaction, sales performance, and operational KPIs.
• Supported budget preparation and financial forecasting, contributing to P&L performance and assigned financial targets.
• Oversaw day-to-day operations, including guest experience management, service recovery, staff performance evaluation, and continuous improvement of standards.
Following the successful opening, supported La Serre Bistro & Boulangerie, optimising operations, cost efficiency, and service delivery, while acting as Assistant F&B Director at Vida Downtown Dubai in the absence of the F&B Director,
• Oversaw multi-outlet hotel F&B operations including restaurant, lounge, and in-room dining.
• Collaborated with Front Office, Housekeeping, and Guest Relations to enhance overall guest journey.
• Monitored KPIs including guest satisfaction, outlet performance, and cost control.
• Ensured alignment with brand standards and consistency across hotel operations.
Totora Cebicheria PeruanaAssistant Restaurant Manager
Dec. 2015 - Jul. 2017Dubai, United Arab Emirates
Souq Waqif Boutique Hotels (SWBH)Food and Beverage Supervisor
Feb. 2012 - Oct. 2014Qatar, Doha
Boutique CacheAsst. Sales Manager
Sep. 2010 - Feb. 2012Sofia, Bulgaria
Ermanno ScervinoSales Consultant – Asst. Sales Manager
Aug. 2008 - Sep. 2010Sofia, Bulgaria
JJ Murphy’s Irish PubBarthender
Jun. 2006 - Jun. 2006Varna, Bulgaria
Cheers Bar & RestaurantWaiter/Supervisor
Jun. 2004 - Jun. 2006Varna, Bulgaria
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Founder, business owner @ PT ISORES Sinergi Internasional