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Work Background
Doping HafızaSenior Product Manager
May. 2025 - Jan. 2026
emlakjet.comProduct Team Lead / Product Owner
Jan. 2025 - May. 2025Istanbul, TürkiyeIn addition to my responsibilities as a Product Team Lead, I have also taken on the role of Product Owner for the Conversion Rate Optimization squad as part of the company's agile transformation process. - Managing CRO squad's backlog, handling design processes, feature prioritization, business analysis and testing - Regularly reviewing and developing product features based on customer needs and requirements coming from various stakeholders - Creating user flows, wireframes and requirement documents - Assessing market competition by comparing competitor products - Monitoring user analytics - Working closely with digital marketing teams to boost conversion - Creating and executing AB testing scenarios
emlakjet.comProduct Team Lead
Aug. 2022 - Jan. 2025Istanbul, TurkeyLead a team of 5 people, reporting to the Head of Product. My responsibilities included: - Defining the annual and quarterly product strategy and roadmap with the Head of Product. - Prioritized the general product backlog of the team, assigned and monitored projects. - Evaluated team performance, identifying development areas. - Ensured effective internal communication within the team, and provided support throughout all product development and design processes.
emlakjet.comSenior Product Manager
Feb. 2021 - Aug. 2022Istanbul, TurkeyWorked as a Sr. Product Manager, mainly on B2C projects. - Managed B2C project backlogs of agile teams, handling design processes, feature prioritization, business analysis and testing - Regularly reviewed and developed product features based on customer needs and requirements coming from various stakeholders - Created user flows, wireframes and requirement documents - Assessed market competition by comparing competitor products - Monitored user analytics Worked on various projects such as: -Value Added Service Entegrations for End Users (Loan Calculator, Moving Services, Investment Guide, Price Index, Home Value Calculator) -Arsa Dünyası (https://www.emlakjet.com/arsa/) -Listing Quality Screens (redesigned the screens used by our internal quality team by automating most of the quality control processes.)
EmlakjetProduct Manager
Aug. 2018 - Feb. 2021Istanbul, TurkeyWorked as a Product Manager, mainly on B2C projects. - Managed B2C project backlogs of agile teams, handling design processes, feature prioritization, business analysis and testing - Regularly reviewed and developed product features based on customer needs and requirements coming from various stakeholders - Created user flows, wireframes and requirement documents - Assessed market competition by comparing competitor products - Monitored user analytics Worked on various projects such as: -Desktop Web Redesign -Mobile Web Redesign -Jetsat (https://www.emlakjet.com/haber/haber/emlakjet-acil-nakde-ihtiyaci-olanlarin-evlerini-5-gunde-satin-aliyor) -Mobile App Redesign (B2C flows) -Property for Turkey (https://www.propertyforturkey.com/)
HürriyetProduct Specialist
May. 2017 - Jul. 2018Istanbul, TurkeyWorked as a Product Specialist in various platforms of Hürriyet.com.tr, such as Spor Arena and Mahmure. Spor Arena Mobile App / Web Project: - Worked as the Product Owner in an Agile development team - Managed and prioritized sprint backlog - Determined the feature set by benchmarking and analysing user / stakeholder requirements - Created user stories and analysis documents - Monitored every step through the product life cycle including concept and design, development, testing, release and maintenance Mahmure Re-Design Project: - Worked with the design team and stakeolders to create the new concept and feature set of Mahmure - Prepared a detailed analysis document explaining all the user flows and Hürriyet CMS structure
UserspotsUser Experience Researcher
Mar. 2016 - May. 2017Istanbul, TurkeyWorked as a User Experience Researcher on multiple projects from various sectors including e-commerce, finance and telecommunications. Main responsibilities: - Conducted usability tests - Provided insights for A/B testing - Organised UX and co-design workshops with customers and stakeholders - Practised research techniques such as card sorting, benchmarking, customer journey mapping, persona creation etc. to understand user requirements and behaviour - Created user flows and wireframes
TNTCustomer Services Intern
Aug. 2013 - Sep. 2013İstanbul, TürkiyeWorked as an intern in the Support Line section of Customer Services. Role: Created cases on the system using incoming customer enquiries and complaints for handling of customer support staff. Duration: 1 month
Coca-Cola İçecekSales Intern
Jun. 2013 - Aug. 2013İstanbul, TürkiyeWorked as an intern in Sales Department. Role: Developed marketing insights by comparing market share, sales data and RED (Right Execution Daily) scoring system criteria, and conducted a sales forecast. Duration: 6 weeks
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