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Work Background
Massive BioDirector, OUS Provider Engagement
Jan. 2024Istanbul, TürkiyeLead provider engagement and market development across Europe, Middle East, and Australia, supporting international expansion of data-driven healthcare services. Build and manage country-level partnerships with hospitals, providers, and clinical stakeholders to secure compliant access to clinical data. Recruit, coordinate, and lead Key Account Managers and local partners across multiple geographies. Drive country-level enrollment performance, ensuring targets are met for ongoing international trials. Establish relationships with KOLs, patient advocacy groups, and healthcare ecosystems to strengthen market presence. Design and implement processes, governance, and go-to-market approaches aligned with GDPR and local compliance requirements.
Renova Medical EngineeringInternational Business Director
Jan. 2020 - Dec. 2024IstanbulLed international commercial strategy and organizational restructuring, working closely with the Board on growth and transformation initiatives. Managed and restructured sales, finance, and administrative functions, including redesign of incentive and compensation models. Negotiated and secured international projects exceeding €20M in total deal value. Built scalable organizational foundations: org charts, roles, operating procedures, and governance. Developed and managed strategic vendor and purchasing partnerships, including refurbished and used imaging systems. Led Renova’s commercial presence at RSNA 2022 and 2023, representing the company at executive and customer level.
GE HealthcareRegional Sales Manager
Sep. 2017 - Feb. 2020Istanbul, TurkeyManage the team of Account Managers in the region to secure meeting of targets, coach and motivate team to improve their skills; ensure not only sales targets but also cash flow targets are also met. Prepare, present and execute Business Account Plans to implement appropriate strategies focusing on GE strengths to penetrate sites with strong competitive installed base while ensuring the loyalty of GE familiar sites. • Directly managed key customers and developed trustworthy relationships with executive level customers to ensure a strong market preference • Penetrated competitor loyal sites such as Cerrahpaşa University, Istanbul University, Kent Hospital • Raised regional market share from %14 to %31 • Ensured the account receivable targets are met by following the accounts in the region
GuerbetPazarlama Müdürü /Marketing Manager
May. 2014 - Oct. 2014İstanbulManage the marketing budget (of around 2 Mio$) for educational activities, seminars, congress attendance of MDs. Prepare materials for product description. Organize specific meetings with KOLs. • Organized events together with TMRD (Turkish MR Association), represented the strong scientific position of Guerbet products at their congress • Organized the TRD congress attendance and the booth
TOSHIBA MEDICAL SYSTEMS TURKEYSales and Marketing Manager
Jan. 2014 - Dec. 2017Istanbul, TurkeyLed sales, product marketing, and sales operations teams with full P&L and budget responsibility. More than doubled high-end CT installed base (from 4 to 10 units). Increased angiography market share from below 10% to over 30%. Won the company’s first PPP project (Isparta City Hospital – Phase 1). Expanded academic footprint by winning tenders at five public universities. Managed an annual business target of approximately USD 25M.
Siemens HealthcareMagnetic Resonance Business Manager
Jan. 2008 - May. 2014- Planning quarterly, yearly and bi-annual targets (budgeting&forecasting) - Managing marketing information, gathering local and global data, organizing and structuring for the sales force - Reporting to global HQ - Supporting sales team directly at sales with presentation and pricing - Negotiating pricing levels with HQ
Siemens HealthcareAX Systems Business Manager
May. 2007 - Jan. 2008
Siemens HealthcareCustomer Services Engineer
Mar. 2004 - May. 2007
Sinerji Eğitim Yönetim DanışmanlığıSales Representative
Apr. 2003 - Mar. 2004
ServicemasterClinical Engineering Department Manager
Jan. 2000 - Dec. 2002
Bogaziçi UniversityResearch Assistant
Jan. 1998 - Dec. 2000
MEDEL Cochlear ImplantsTechnical Support Engineer
Jan. 1997 - Dec. 1998
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