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Work Background
RealtorsReal Estate Photographer / Drone Pilot / Video / Social Media Marketing
Jan. 2019United StatesDeveloping and executing comprehensive media strategies to enhance property marketing and brand visibility. Key contributions included: Photography & Drone Services: Capturing stunning aerial and ground-level imagery to showcase properties in their best light. Matterport 3D Tours: Creating immersive virtual tours, offering prospective buyers an interactive experience. Video Production: Producing high-quality video content to highlight property features and drive engagement. Social Media Strategist: Creative social media campaigns to promote listings and increase audience reach, leveraging visually appealing content to attract potential buyers. This role demonstrates a blend of creative and technical expertise to deliver dynamic, results-driven real estate marketing solutions.
Sage Alley BreweryCreative Designer
Jan. 2019 - Feb. 2020United StatesCollaborated with Sage Alley to elevate their brand through a variety of creative services: Logo Design: Crafted a distinctive logo to reflect the brewery’s identity and values. Merchandise Design & Sales: Created and designed custom-branded merchandise, including t-shirts, mugs, hats, and other products, tailored to reflect the brewery's unique identity. Supported sales by producing visually appealing and high-quality items that resonate with customers and enhance brand recognition. Photography: Produced high-quality craft beer and food photography to enhance marketing materials and social media presence. Menu & Signage Design: Designed menus and in-house signage to create a cohesive and engaging customer experience. Web Design: Developed a user-friendly website showcasing the brewery’s offerings and events. Social Media Management: Boosted online engagement through targeted social media strategies and visually appealing content. Event Promotion: Created advertising campaigns and promotional videos to drive attendance at events and increase brand visibility. This partnership highlights a comprehensive approach to branding, combining creativity and strategy to help Sage Alley connect with their audience and grow their presence.
Tails of ValorCreative Art Director
May. 2018 - Nov. 2020United StatesPlayed a pivotal role in advancing the organization’s mission of training service dogs for veterans by driving impactful initiatives and enhancing outreach efforts. Key contributions include: Social Media & Brand Development: Increased brand awareness by creating a comprehensive style guide and implementing targeted social media campaigns to boost engagement. Creative Design & Branding: Designed promotional booklets, advertising materials, and event-specific logos for the annual gala fundraiser and other key events, ensuring a professional and cohesive brand presence. Photography & Visual Storytelling: Photographed all new dogs and veterans, integrating compelling imagery into the website, video presentations, and marketing materials to convey the organization’s mission effectively. Fundraising Design & Branding: Designed promotional booklets, annual calendar,advertising materials, and event-specific logos for the highly successful annual gala fundraiser and other events, contributing to significant revenue growth. Website Overhaul: Enhanced user experience and accessibility by leading a complete redesign of the organization’s website. This experience demonstrates a passion for mission-driven storytelling, creativity, and strategic communication to achieve organizational goals.
Ward Manufacturing, LLCCreative Services Specialist
Sep. 2012 - Mar. 2014United StatesRedesigned and revitalized marketing materials to enhance brand identity and product visibility. Key projects included: Catalog & Advertising Re-Design: Updated layouts and visuals to modernize the brand’s presentation and improve audience engagement. Product Photography: Captured high-quality images of all pipe fittings, Wardflex tubing, and fittings for use in catalogs, advertising, and digital platforms. National Advertising Campaigns: Developed creative assets for nationwide campaigns to boost brand awareness and drive sales. Trade Show Booth Design: Designed impactful trade show booths, showcasing products in a professional and visually appealing manner. This collaboration demonstrated the ability to deliver cohesive, multi-channel marketing solutions to support Ward Manufacturing’s business goals.
Aesculap (US)Photographer
Nov. 2006 - Jan. 2015United StatesSpecialized in high-precision product photography for Aesculap’s advanced medical solutions, including: Surgical instruments. Medical implant systems. Orthopedics and spine devices. Neurosurgery equipment. Sterile container systems. Delivered detailed and visually compelling images highlighting product quality and functionality, supporting marketing materials, trade shows, catalogs, and digital platforms. This work required meticulous attention to detail and an understanding of the technical aspects of medical products to meet industry standards and client expectations.
Getty ImagesStringer/Contributor
Mar. 2006New York, NYGetty Images is the leader in global editorial and entertainment events. I specialize in capturing high-profile events and dynamic moments for one of the world’s leading stock photo agencies. Key responsibilities include: Event Coverage: Photograph events, celebrity appearances, red carpets, corporate gatherings, and concerts with precision and creativity. On-Site Client Collaboration: Work directly with clients to ensure their specific needs were met, delivering tailored visual content in real-time. Live Editing & Uploading: Editing and uploading images promptly to Getty LIVE and client portals, ensuring timely access for media and promotional use. Brand Representation: Maintain Getty’s high standards of quality and professionalism while delivering visually compelling imagery. This role demonstrates expertise in fast-paced, high-pressure environments and the ability to deliver exceptional results for diverse, high-profile clients.
Lehigh Valley Style magazinePhotographer & Stylist
Nov. 2004 - Jul. 2009United StatesContributed to six cover issues, capturing dynamic and engaging imagery that reflected the magazine’s vibrant aesthetic. Key responsibilities included: Photography: Shot cover and feature images, with subject matter ranging from food and lifestyle to people, events, and animals. Styling: Curated visual elements to enhance compositions, ensuring each cover conveyed a polished and cohesive look. Creative Direction: Collaborated with editorial teams to align imagery with the magazine’s theme and target audience. Versatility: Adapted to diverse subjects and environments, delivering high-quality results under tight deadlines. This role showcased creative versatility and a commitment to producing visually striking content for a prominent publication.
B. Braun Interventional Systems Inc.Creative Services Specialist
Jan. 2003 - May. 2022United StatesProvided diverse creative services to support the marketing and communication needs of B. Braun Medical: Medical Device Photography: Captured detailed, high-quality images of medical devices for use in marketing and educational materials. Product Brochures & Packaging: Designed product information brochures, packaging, and instructions for use, ensuring clarity and compliance with industry standards. Marketing & Trade Show Materials: Developed visually appealing marketing collateral and trade show displays to enhance brand presence. Instructional Video Production: Produced engaging instructional videos to educate customers and support product training. Sales Meeting Support: Created customized materials for sales meetings, including presentations and on-site media production. Developed the tagline "Making a Difference" to represent advancements in medical device technology and their positive impact on lifestyle. This role showcased expertise in creating polished, educational materials for the healthcare industry, combining technical precision with creative excellence.
Valley Forge Flag Company, Inc.Creative Services Specialist
May. 1999 - Jun. 2009United StatesRedesigned and modernized packaging and marketing materials for Valley Forge Flags, enhancing brand visibility and retail appeal. Key projects included: Package Redesign: Revamped packaging for multiple product lines, including the US Flag, US Flag Kit, Heritage, Elizabeth Ross, and accessories lines. Retail Display Design: Developed engaging in-store displays for major retailers like Lowe’s and Home Depot, driving customer interest and sales. Marketing Collateral: Designed print materials and digital assets to support retail and e-commerce efforts. Brand Cohesion: Ensured consistent branding across all materials, enhancing the customer experience and reinforcing brand identity. This role showcased expertise in retail design, packaging innovation, and marketing strategy to support product success in competitive markets.
Lisa Lake Photo Design CreativeGraphic Designer / Photographer / Drone Pilot
Feb. 1999United StatesAt Lisa Lake Photo Design, we specialize in crafting exceptional visual solutions that bring brands to life. With expertise in graphic design, commercial photography, and certified drone services, we partner with businesses to create captivating content that resonates with their audience. From developing cohesive brand identities to producing stunning visuals for marketing campaigns, our goal is to deliver creative excellence that elevates your brand. With over two decades of experience, a commitment to innovation, and a client-focused approach, we transform ideas into impactful results. Let us help you tell your story through design and imagery that inspire.
Straight Arrow Products, Inc.Creative Consultant / Account Manager
Mar. 1998 - Dec. 2005United StatesLed rebranding and creative initiatives to elevate the Mane ‘n Tail product line. Key contributions included: Rebranding: Revamped shampoo and conditioner bottle designs to enhance shelf appeal while maintaining brand recognition. Product Photography: Captured high-quality images of new product lines for use in advertising, packaging, and digital platforms. National Advertising Campaigns: Created impactful print and billboard campaigns to increase brand visibility and drive sales. Brand Cohesion: Ensured consistent visual identity across all marketing channels, reinforcing brand recognition. This role demonstrated expertise in product branding, photography, and large-scale advertising execution, driving the success of a well-loved brand.
Lehigh White Cement CompanyCreative Designer
Jan. 1997 - Jan. 2008United StatesDirected the 100th Anniversary campaign, delivering comprehensive marketing and promotional materials to celebrate this milestone. Redefined the brand identity of Lehigh White Cement by creating a sleek, modern look that elevated the company’s market presence. National Advertising Campaigns: Developed and executed impactful advertising strategies to promote the brand on a national scale. Photography: Captured professional imagery to highlight the versatility of Lehigh White Cement enhancing marketing materials. Trade Show Materials: Designed engaging displays and collateral to represent the brand at industry events. Marketing Collateral: Created cohesive and visually appealing materials to support the anniversary campaign and ongoing branding efforts. This role demonstrated leadership in brand storytelling, strategic marketing, and creative execution for a major industrial industry.
Motörhead / ZYXRecords / Annette Minolfo ConsultantsArt Director
Jan. 1993 - Dec. 1993United StatesBastards is the eleventh studio album by British rock band Motörhead. It was released on 29 November 1993 via ZYX Music Spearheaded the creative direction for the Motorhead Bastards album, delivering a cohesive and impactful visual identity. Key contributions included: CD Artwork & Cover Design: Designed the album cover and CD packaging, capturing the essence of the band’s style and energy. Publicity Photography: Produced striking images for promotional use, enhancing the band’s public image and marketing efforts. Advertising Campaigns: Created radio trade magazine advertisements to support the album’s release and drive engagement. This role highlighted expertise in music industry branding, creative design, and marketing strategy to amplify the band’s reach and impact.
The Morning CallFreelance Photojournalist
Jan. 1991 - Jan. 2001United StatesCaptured compelling imagery for one of the region’s leading newspapers, showcasing concerts, events, and local happenings. Key highlights include: Delivered high-quality photographs that captured the essence of live events, community stories, and cultural moments. Collaborated with editors to meet publication deadlines and align visual content with editorial objectives. Successfully adapted to tight deadlines while traveling to multiple locations, often within the same day. Built a strong portfolio of work that engaged readers and elevated the newspaper’s visual storytelling. This experience demonstrates expertise in photojournalism, adaptability, and the ability to tell stories through impactful imagery.
K&L AdvertisingAccount & Production Mgr. / Commercial Photographer
Jan. 1989 - Jan. 1999United StatesBlended creative expertise with strategic project management to deliver eye-catching advertising campaigns and professional photography services. Key responsibilities included: Cultivated new client relationships, expanding the agency’s portfolio and contributing to revenue growth. Collaborated with clients to define project goals, ensuring alignment with creative and business objectives. Oversaw art and design production, managing deadlines, tracking progress, and maintaining quality across deliverables. Provided detailed estimates, managed budgets, and ensured projects were completed on time and within financial parameters. Delivered high-quality commercial photography for campaigns, enhancing visual appeal and brand messaging. Acted as a liaison between clients and internal teams, fostering clear communication and successful outcomes. This role showcased a proactive approach to business development and communication, combined with exceptional creative and organizational skills.
WFMZ-TVNight-time Camera Operator
Jan. 1989 - Jun. 1995United StatesOperated camera equipment for nightly, ensuring high-quality visuals and seamless production. Key responsibilities included: Captured live footage for local program segments, adhering to tight schedules and production deadlines. Coordinated with producers and on-air talent to achieve optimal camera angles and shot compositions. Maintained and set up camera equipment and set designs, ensuring readiness for nightly broadcasts. Adapted to dynamic, fast-paced environments, consistently delivering professional and reliable results. This role highlights technical proficiency, attention to detail, and the ability to perform under pressure in a live broadcast setting.
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