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Work Background
Print on Demand South AfricaMarketing Director
Oct. 2024City of Cape Town, Western Cape, South AfricaA strategic Director of Marketing, I specialize in aligning cross-functional teams to accelerate brand growth, customer engagement, and revenue performance. With extensive experience leading multi-disciplinary departments—including Sales, Customer Service, Marketing, and Design—I bridge strategy with execution to deliver measurable business impact. I’m passionate about building customer-first strategies that combine creativity, technology, and data. From crafting integrated offline and online campaigns to driving cross-departmental collaboration, I empower teams to achieve excellence in customer experience and business outcomes. Whether developing go-to-market strategies, refining digital ecosystems, or elevating brand presence, my focus remains clear: to scale sustainable growth through alignment, innovation, and impact. Strategic Leadership: Develop and implement cross-departmental strategies to drive business growth, customer acquisition, retention, and brand differentiation. Team Oversight: Manage and mentor the heads of Sales, Customer Service, Marketing, and Design, ensuring high performance and cohesion. Omnichannel Marketing: Lead integrated offline and online marketing campaigns including SEO, PPC, email, events, social media, and print media. SEO Strategy and Implementation: SEO research analysis, full audit analysis, competitor research, Wordpress implementation, SEO optimization. Customer Experience: Work closely with the customer service team to elevate the client journey, feedback loops, and service excellence. Sales Enablement: Align sales and marketing functions to optimize the lead pipeline, drive conversions, and meet revenue targets. Data-Driven Optimization: Use analytics and KPIs to measure campaign success, forecast performance, and refine departmental strategies.
Yoshca Digital Marketing IntelligenceFounder, Marketing Director
Mar. 2024United StatesAs the Founder & Marketing Director of Yoshca Digital Marketing Intelligence, I lead a digital-first agency built to empower startups, business owners, and growing brands with high-impact SEO products, performance-driven campaigns, and intelligent digital strategies. With deep expertise in search engine optimization, funnel development, content architecture, and conversion-focused marketing, I’ve developed a suite of SEO and Marketing digital products designed to help clients rank, convert, and grow—organically and sustainably. I also offer SEO and digital marketing services. My role spans strategy, product development, leadership, and brand direction. From building scalable SEO playbooks and digital kits to managing complex campaigns and overseeing creative execution, I’m hands-on in every aspect of growth. At Yoshca, we don't just offer services—we deliver intelligence-driven results that move businesses forward in measurable ways. SEO Strategy & Execution: Develop and implement comprehensive SEO strategies, from keyword architecture and on-page optimization to content funnels and backlinking. Digital Product Creation: Develop scalable SEO strategies and digital kits (e.g., SEO Playbooks, Audits, Content Calendars) that empower users to self-optimize and scale. Brand & Content Strategy: Oversee branding, content creation, funnel development, and storytelling across platforms to attract, engage, and convert. Performance Marketing: Plan and manage paid campaigns (Meta, Google) to support SEO products and agency growth. Client Strategy: Consult with businesses to diagnose growth bottlenecks and create intelligent, data-backed digital marketing roadmaps. E-commerce & Funnel Design: Build high-converting landing pages, sales funnels, and lead-gen systems optimized for traffic and conversion.
Print on Demand South AfricaMarketing Manager
Jun. 2021 - Sep. 2024City of Cape Town, Western Cape, South AfricaStrategic Marketing Manager with a passion for building meaningful brand experiences and driving measurable growth. With expertise across digital and traditional channels, I specialize in creating integrated marketing strategies that boost awareness, generate qualified leads, and support sales success. I thrive at the intersection of creativity and analytics. Whether launching new products, managing cross-channel campaigns, or optimizing digital funnels, I bring strategic thinking, attention to detail, and a collaborative spirit to every initiative. Campaign Planning: Design and implement 360° marketing strategies across digital (social, email, SEO, PPC) and offline (print, events,) platforms. SEO Optimization: Manage and implement full SEO audits, competitor analysis, content SEO writing, Wordpress creation and implementation Content & Brand Management: Oversee content creation, ensuring brand consistency and customer engagement across all channels. Performance Marketing: Manage lead generation campaigns, optimize funnels, and analyze performance metrics to improve ROI. Cross-Functional Collaboration: Coordinate with design, sales, and customer service to align messaging, promotions, and customer experience. Market Research & Insights: Track trends, competitor activities, and customer feedback to shape marketing decisions and innovation. Digital Tools & Platforms: Utilize platforms like Wordpress, Semrush, HubSpot, Google Analytics, Meta Ads Manager, Zoho to execute and optimize campaigns.
Eeden and LasherDigital Marketing Director
May. 2021 - May. 2022City of Cape Town, Western Cape, South AfricaFounder and Marketing Director, I lead the strategic and creative vision of a beauty brand built from scratch. I am responsible for overseeing business operations, digital marketing, creative direction, product development, and e-commerce performance through Shopify. Business Strategy: Developed the brand vision, target market positioning, and go-to-market roadmap for the launch and growth phases. Website Development: Built and customized the Shopify website, to deliver a high-conversion UX and responsive mobile experience. Branding & Design: Oversee and implement the overall visual aesthetic to reflect a premium, clean beauty brand. Creative Direction: Directed photoshoots, content creation, and promotional visuals across web and social platforms. Procurement & Product Development: Sourced and negotiated with suppliers for packaging, ingredients, and production; managed inventory and logistics.
Shimadzu South Africa (Pty) LtdKey Account Manager
Jan. 2019 - Apr. 2021City of Johannesburg, Gauteng, South AfricaClient Relationship Management: Serve as the primary liaison for key accounts, building strong partnerships through consistent communication, trust, and technical consultation. Sales Strategy: Develop and execute account-specific sales strategies aligned with client needs and Shimadzu’s business goals. Product Expertise: Advise clients on Shimadzu’s portfolio—LC/GC systems, mass spectrometry, UV-Vis, FTIR, and material testing instruments—focusing on the consumables for all the above. Project Management: Coordinate demonstrations, align with technicians for installation, and post-sale support with internal teams and external stakeholders. Market Intelligence: Monitor industry trends, competitor activity, and client developments. Revenue Growth: Meet and exceed sales targets by upselling and cross-selling complementary products and services. Customer Retention: Ensure client satisfaction through regular check-ins, problem resolution, and proactive service excellence.
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