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Work Background
Level X Tech Ltd – BETGR8 Kenya, Nigeria & EthiopiaSenior Creative Designer
Oct. 2020Nairobi County, KenyaLead the creative vision behind BETGR8’s multi-market design strategy across Kenya, Nigeria, and Ethiopia—driving visual consistency, user engagement, and brand growth. I conceptualized and delivered high-impact campaigns, user interfaces, and digital experiences tailored for diverse audiences. ✅ Spearheaded the design direction for 3 regional markets, boosting brand visibility across digital platforms ✅ Supervised and mentored junior designers, elevating team productivity and design quality ✅ Enhanced user engagement through compelling UI/UX design in collaboration with tech teams ✅ Produced over 200+ creatives including social media graphics, presentations, product videos, and trade show materials ✅ Play a key advisory role to ensure brand alignment and strategic communication across all visuals
Mediamax Network LtdSenior Creative Designer
Jan. 2013 - Apr. 2016Kijabe Street, NairobiRedefined the visual identity of People Daily and Spice Magazine, directly impacting reader appeal and publication growth. I introduced innovative layout concepts and branding for special features and niche target audiences. ✅ Successfully led the redesign of Spice Magazine for a younger demographic (16–35 years) ✅ Developed dynamic layouts for multiple publications, including Crazy Monday and EveWoman ✅ Designed themed creative campaigns for national features and supplements
Standard Group PLCCreative Designer
Apr. 2010 - Jan. 2013Nairobi County, KenyaPlayed a key role in elevating editorial design for one of Kenya’s largest media houses. My layout and ad concepts appeared in high-circulation dailies and weekend magazines. ✅ Produced creative content for sports, lifestyle, and financial publications ✅ Delivered on-brand print and billboard ads with a strong reader pull factor ✅ Applied expert-level color correction and print-prep for flawless daily output
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