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Work Background
Kane & Hook Communications LLCFounder
May. 2015Greater New York City Area
The Neibart GroupAccount Manager
Feb. 2012 - Apr. 2015DUMBO, Brooklyn• Executive team member and senior leader that drove corporate communications strategy for B2B companies in the financial services industry. Clients included Charles Schwab, Schwab Advisor Services and PENSCO Trust Company. • Developed talking points, messaging, press releases, timelines, media training sessions and other communication materials for the executive leadership teams at Charles Schwab, Schwab Advisor Services and PENSCO Trust Company. • Created thought leadership communications as a ghostwriter for various senior executives within Schwab Advisor Services key business lines on emerging trends within practice management, advisors in transition, technology, advocacy and diversity; secured placement of contributed content in leading advisor trade publications. • Provided on-the-ground support at Schwab Advisor Services’ Schwab IMPACT conference, the largest event of its kind among registered investment advisors. Duties included: manage press room, staff media interviews, distribute press releases onsite, develop tweets outlining major events and news announcements happening at the event and collaborate closely with senior executives across Charles Schwab and Schwab Advisor Services in order to introduce them to key journalists covering the asset management and registered investment advisor industries. • Established relationships with top-tier wire, online, print, and financial services trade media such as Associated Press, Barrons, Bloomberg, ETF Trends, Financial Advisor, Financial Times, Forbes, Fortune, Ignites, Investment Advisor, New York Times, Reuters and Wall Street Journal.
Freelance Public Relations StrategistMedia Strategist/Public Relations Consultant
Sep. 2011 - Feb. 2012Brooklyn, NYOffer consultation and strategic guidance to various local, small business clients on how to create and implement the following PR initiatives: • Social media campaigns to enhance market penetration (i.e. establishing and maintaining profiles on social networking sites such as Facebook, Twitter and LinkedIn; creating and updating material on blogs etc.) • Press release drafting and distribution, as well as byline articles and strategic pitch materials to the media • Tracking and securing editorial opportunities (both byline and interview opportunities) with online, print and television outlets • Crafting detailed media plans and messaging in order to enhance market presence and name recognition • Building targeted media lists Clients include, Brooklyn-based non-profit organization, small custom design furniture store, local bakery shop, event planning and stylist business and growing ceramic design studio.
BeckermanVice President
May. 2008 - Sep. 2011• Head of the firm’s Professional Services group and responsible for directing the media relations programs for B2B clients operating in the legal, medical, real estate, financial services and tech industries. Clients include CB Richard Ellis, Cassidy Turley, Helios Capital Advisors, JGI, Drinker Biddle & Reath LLP and Pryor Cashman LLP. • Manage a team of 4 junior level associates in creating and executing the day-to-day media relations activities of 20 active clients, including: proofreading and/or drafting press releases and byline articles; coordinating interview opportunities and meetings with reporters; creating proactive and reactive media pitches on current trends and industry developments; securing relevant speaking opportunities with business publications, organizations and trade associations; developing targeted media plans for senior level individuals and projects as needed; and, garnering constant media coverage in top tier media publications, local business outlets and commercial real estate trade publications such as Crain’s New York, Globe St, Law360, NJ Biz, New York Law Journal, New York Times, Real Estate Forum, Star Ledger, The Bergen Record and Wall Street Journal. • Assist with new business development efforts by identifying potential new clients, crafting targeted new business pitches, creating new business packets such as RFPs, PowerPoint presentations, case studies, and clip books and attending networking events with industry organizations and conferences on behalf of the agency.
Paul HastingsPR Coordinator
Jun. 2007 - May. 2008• Assisted in developing and implementing reactive and proactive media campaigns to showcase expertise of attorneys from the Intellectual Property, Labor and Employment and Litigation practice groups in order to promote the activities of the firm. • Increased the firm’s rankings in Chambers and Legal 500, the leading ranking organizations in the legal industry, by compiling submissions on behalf of over 200 attorneys and 50 practice groups, leading preparatory conference calls to discuss key messages and positioning with attorneys, organizing and monitoring interviews with Chambers and Legal 500 researchers, and following-up with researchers to ensure that all necessary information was received in a timely manner. • Successfully placed bylined articles and garnered media coverage in the following top-tier and legal publications: Bloomberg, Daily Journal, New York Law Journal, Law 360, Legal Week, Los Angeles Times, San Diego Daily Transcript, The Lawyer, International Financial Law Review and Wall Street Journal. • Tracked editorial calendars to secure appropriate editorial opportunities for attorneys; compiled award nominations; built media lists for press outreach; arranged media tours for attorneys; coordinated interviews and meetings with reporters.
MacMillan CommunicationsAccount Executive
Jan. 2004 - Dec. 2007• Assisted in managing account and media strategy for a wide range of clients in the legal, technology and financial services industries, including a top 10 global law firm, a leading real estate advisory firm and a global mutual fund company. • Drafted and edited press releases, bylined articles, award nominations, speaking proposals and media pitches on behalf of legal and financial services clients. • Interfaced with reporters and secured media coverage in top-tier print and television outlets, including Bloomberg, CNBC, Dow Jones, Forbes, New York Times, United Press International, Washington Post and Wall Street Journal, as well as legal and vertical trade publications, such as American Lawyer, CNET, Employment Litigation Reporter, National Law Journal, New York Law Journal, HR Magazine, Information Week, Intellectual Property Today, Investment News, Legal Times and Patent World. • Successfully placed bylined articles in legal and vertical outlets, including HR Magazine, Patent World, New York Law Journal, The Deal, and Employment Litigation Reporter.
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