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Work Background
The Stevie® AwardsMENA Communication Consultant
Aug. 2019Amman Governorate, JordanAs the MENA Communications Consultant for Stevie Awards since 2019, I launched and established the Middle East & North Africa Stevie Awards as a premier regional platform for business recognition across 18 countries. I developed and executed comprehensive media strategies, digital campaigns, and public relations efforts, significantly enhancing event visibility and participation. In this role, I managed media partnerships and digital marketing initiatives, ensuring widespread press coverage and engagement. Additionally, I provided strategic consultancy to entrants, winners, and sponsors, guiding them to maximize their success and program involvement. Through innovative communication strategies, I helped boost the program’s growth, sponsorships, and overall brand presence in the region.
CargillRegional Marketing Manager CPN META
Jun. 2016 - Dec. 2017Amman Governorate, JordanAs the META Regional Marketing Manager at Cargill from 2016 to 2017, I spearheaded the marketing efforts for Cargill Premix & Nutrition in the Middle East, Turkey, and Africa (META) region. I was responsible for launching key products and driving strategic initiatives that aligned global branding with regional market needs. I successfully introduced the 'Cargill Solution Wheel,' enhancing service delivery and client engagement. In addition, I led safety campaigns that gained global recognition and supported Corporate Social Responsibility (CSR) efforts. My work also involved collaborating with cross-functional teams to ensure marketing strategies were executed effectively, contributing to the company's overall growth and regional success.
Freelance ConsultantMarcom Consultant - Local & Regional Brands
Oct. 2013 - Jun. 2016JordanAs a Marcom Consultant from 2013 to 2016, I provided strategic marketing and communications consultancy to a diverse range of organizations, focusing on developing corporate identities and comprehensive communication plans. I led initiatives for prominent clients such as Centro and JOODI Restaurants at Sama Jordan Investment Group, where I created startup business plans and established strong brand positioning. I also played a pivotal role in driving business development and employee training for Compliance Online Training, while managing digital communication and brand repositioning for Alf Layla w Layla Spa and GPF Qatar. My consultancy efforts resulted in strengthened brand visibility and market growth for each client.
Future University in EgyptDirector of Strategic Planning
Oct. 2011 - Aug. 2013EgyptAs the Director of Strategic Planning at Future University from 2011 to 2013, I led the establishment and management of the strategic planning unit, aligning the university's business goals with operational objectives to drive long-term growth. I collaborated closely with senior leadership to define and implement a strategic planning framework, which synchronized financial and operational plans. In this role, I mentored and developed a new team, ensuring the successful execution of key initiatives that enhanced organizational performance and positioned the university for sustained success.
PGE eventsFounder & General Manager
Mar. 2009 - Oct. 2011JordanAs the Founder & General Manager of PGE - Exceptional Events from 2009 to 2011, I established and led a successful event management company, delivering high-profile events for international clients such as Saraya Holdings, Coca-Cola, and Taameer Holdings. I oversaw all aspects of event planning, from concept development to execution, ensuring that every event met financial targets while enhancing brand presence in competitive markets. My role involved building key partnerships, managing cross-functional teams, and ensuring seamless event delivery that exceeded client expectations. Under my leadership, PGE became recognized for its creativity, attention to detail, and ability to execute events that aligned with client objectives and elevated their market presence.
Saraya HoldingsCommunication Manager
Oct. 2007 - Mar. 2009JordanAs the Communications Manager at Saraya Holdings from 2007 to 2009, I was responsible for managing the company's corporate communications strategy, which included developing and implementing media relations, branding, and corporate identity initiatives. I played a key role in enhancing Saraya’s brand presence across both global and regional markets by coordinating with media outlets and communications agencies to secure widespread media coverage. My role involved ensuring consistent messaging across all offices and external communications, strengthening Saraya’s corporate image. Additionally, I managed key communications projects that aligned with the company’s business goals, helping to elevate Saraya's market position and reputation within the industry.
Al Habtoor MotorsMarketing Manager
Jan. 2005 - Oct. 2007Dubai- UAEAs the Marketing Manager at Al Habtoor Motors from 2005 to 2007, I led the restructuring of the marketing department, implementing innovative strategies to enhance customer satisfaction and business growth. I successfully introduced and managed Customer Relationship Management (CRM) and Interactive Voice Response (IVR) systems, which significantly improved customer retention and streamlined communication processes. I also designed and executed marketing campaigns that boosted brand perception, driving both internal and external communications. My role involved leading cross-functional teams, managing the brand’s positioning in the market, and working closely with senior leadership to align marketing strategies with business goals.
Ole’ Automotive Trading Co. Ltd (BMW, MINI & Land Rover)MARCOM Director
Feb. 2000 - Dec. 2005Amman-JordanAs the Marketing Communications Manager at Ole’ Automotive Trading Co. Ltd, representing BMW, MINI, and Land Rover from 2000 to 2005, I led the development and implementation of comprehensive marketing plans that increased brand recognition and market penetration. I spearheaded the launch of CRM tools, enhancing customer retention and loyalty for these premium automotive brands. Additionally, I managed the setup of the On-Call Service (OCS) and In-Call Service (ICS) systems for BMW Group and Land Rover, which improved customer service and strengthened the brands’ reputation for excellence. My role involved overseeing all marketing communications, including advertising campaigns, promotional activities, and corporate partnerships, aligning these efforts with the brands’ global strategies.
ADPRO Impact | BBDOAccount Manager
Apr. 1997 - Apr. 2000JordanI managed key client accounts, driving the execution of marketing and advertising campaigns across various industries. My role involved collaborating with creative and media teams to develop high-impact campaigns that aligned with client objectives and market trends. I worked closely with clients to understand their needs and provided tailored marketing strategies that enhanced brand visibility and engagement. In addition to overseeing campaign management, I was responsible for ensuring timely delivery and maintaining client satisfaction, contributing to long-term partnerships with major brands.
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