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Work Background
JRSY MediaPresident and Owner
Jan. 2015United States, New YorkJRSY MEDIA, Oakland, NJ (2015-Present)
President & Owner, JRSY MEDIA
• Proven ability to increase brand awareness and increase sales volume for small businesses
• Creation and management of social media programs, content marketing, sales collateral creation and execution, PR creation and ongoing communication, email marketing campaign creation and management, event creation and promotion (increasing event attendance by 39-61%)
• Increasing fan base on Facebook by 12%-40% and rising, increased post likes by 700%-3800%
• Increasing Instagram fan base 257%-2889% within a few months
• Website rebranding, web-content creation and management via email providers like Wix, Squarespace and Websitebox
• Proven ability to start from the ground up with any type of program, business, product or event and turn it into a fully functional and successful venture
• Manage marketing budgets of various sizes for my clients
• Lead meetings to develop overarching goals, initiatives, schedules, programs, brainstorming ideas and analyze current strategies and tactics
• Ability to work with many different types of products, partners, clients and groups in a quick-pace environment
• Ability to work in a marketing setting where every dollar counts and every new sale or fan is counted and directly tied to marketing efforts.
• Currently supporting 15 clients in various different aspects and to different degrees.
ForbesGhost Writer for Bruce Rogers
Jan. 2015 - Dec. 2022United States, New YorkWorked with Bruce Rogers to set up interviews with C Level entrepreneurs, worked with transcripts to write articles detailing their roadmap to success.
Card LabDirector of Marketing
Apr. 2008 - Feb. 2009United States, FriscoCard Lab, Inc. & PAYjr, Inc. Frisco, TX (April 2008–February 2009)
Director of Marketing, Card Lab, Inc. & PAYjr Inc.
• Proven ability to move the needle with grass-roots marketing efforts, succeeding in PR efforts to secure a feature in O Magazine for our Visa Gift Card product
• Proven ability to deal with a wide range of business development and marketing opportunities, including partnerships (Toys for Tots and SPCA partnerships), product development tasks, advertising, strategic affiliates and positioning in a high-stress and time-sensitive environment
• Manage partner marketing, including lead generation, building of partner and affiliate relationships
and implementation of all partner distribution programs
• Create proposals, presentations, collateral, advertisements, web-content, marketing plans, event signage, email campaigns, investor packages
• Created online advertising program for PAYjr, working very closely with Online Marketing Director within Google Analytics for SEO, SEM, CTR, Meta tags, purchasing funnel to increase traffic and sales.
• Work closely with product and development team to create site content, site aesthetics and a more effective ordering processes for PAYjr.com and GiftCardLab.com
• Manage marketing budget and marketing team plan to keep track of goals, initiatives, and analyze
traffic and sales results to insure best ROI results
• Supervise account specialist in creating sales through corporate gift card ordering, including reaching out to consulting groups, providing incentive plans for current and potential clients, email campaigns, etc.
NIELSEN BUSINESS MEDIAPromotions Manager
Mar. 2005 - Apr. 2007United States, New YorkWorked on marketing materials, In-House ads, conferences and events
ForbesSales and Marketing Assistant
May. 2004 - Jun. 2005United States, New YorkHelped with marketing materials, sales/pitch decks, marketing meetings and events, sales emails and SalesForce.
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