Tom Heath

Strategic Marketing Consultant

Marketing DirectorDigital Ads ManagerEntertainmentConsultingC-level ExecutiveBusiness OwnerGrowth HackerCommunity ManagerInfluencer Marketing ManagerEmail Marketing ManagerContent ManagerCommunications ManagerBrand Marketing ManagerMarketing

Hi, I'm Tom. I've spent the past decade leading marketing strategy across music, tech and media. Six years of that at Warner Music Group, running end-to-end campaigns for the label's priority artists. I now work independently through Wax Digital, bringing senior strategic thinking to businesses that need it without a full-time hire.

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Work Background

Senior Marketing Manager

Warner Music AustraliaSenior Marketing Manager

Jan. 2025Sydney, New South Wales, AustraliaMarketing lead for a roster of Australian artists including Budjerah, James Johnston, Balu Brigada, Golden Features, SAFIA, Great Gable, BOY SODA and more. Overseeing all aspects of artists' campaigns from artist brand development, creative strategy, follower acquisition, content & social media, digital/paid, physical & merchandising etc.

Marketing Manager - Domestic Repertoire

Warner Music AustraliaMarketing Manager - Domestic Repertoire

Jan. 2022 - Jan. 2025Sydney, New South Wales, Australia

Marketing Manager - Commercial

Warner Music AustraliaMarketing Manager - Commercial

Oct. 2019 - Jan. 2022Sydney, Australia

Marketing Specialist

Nine Entertainment Co.Marketing Specialist

Dec. 2018 - Oct. 2019Sydney, AustraliaMarketing technology and automation specialist focussing on enhancing customer experience across the lifecycle funnel, driving business growth through digital strategies, cross-functional teamwork, and effective stakeholder management. - Managed Marketing Communications/CRM workflow, specializing in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Mobile Connect, Advertising Audiences). - Experienced in HTML/CSS, SQL - Worked closely with teams across Data & Insights, Tech, Product, Customer Service, and Research, as well as vendors, to create seamless customer experiences. - Delivered digital strategies that boosted acquisition, retention, and engagement, driving subscription growth and operational efficiency.

Marketing & Campaign Coordinator

ADMAMarketing & Campaign Coordinator

Dec. 2016 - Dec. 2018Sydney, AustraliaAchieving business objectives through the development and execution of integrated marketing campaigns for ADMA products; which has covered ADMA's education courses, advertising awards, flagship conferences and executive events.

Marketing Executive

AprimoMarketing Executive

Mar. 2016 - Nov. 2016North Sydney, NSW

Marketing Assistant

AprimoMarketing Assistant

Apr. 2015 - Feb. 2016North Sydney, NSW

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Senior music marketing strategist & release partner

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