David Mwawasi

Product Director @WPP-Scangroup

Growth HackerDigital Ads ManagerMarketing DirectorMarketingITCRM managerMarketing Analytics ManagerBusiness AnalystConsultingProduct ManagerProject ManagerBrand Marketing ManagerCustomer ResearcherSMM Manager

I am product and commercial technology leader with deep experience at the intersection of martech, digital product development, enterprise delivery, and growth strategy. As Product Director at WPP Scangroup’s Technology Center of Excellence, I oversee proprietary platforms such as Optimus and Obrio, lead cross-functional teams spanning product, engineering, analytics, CRM, SEO, and web delivery, and drive both SaaS growth and enterprise innovation opportunities across sectors such as banking, telecom, insurance, and FMCG. My background combines product leadership, client-facing commercial strategy, operational planning, and technology-enabled marketing transformation, with strong exposure to multi-market platform rollouts, executive stakeholder management, team structuring, and the monetization of digital products and services in the African market.

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