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Work Background
GoogleProgram Manager - Google Developer Ecosystem
Jan. 2021Greater ChinaSpearhead end to end event strategies to drive measurable business impact, fostering developer communities, and establishing strategic partnerships across APAC. [Programs] - Developer Community Programs 1. Nurture developer communities with long-standing and dynamic relationships by fostering product knowledge and user preferences. Achieved 227% YOY developer outreach growth and increased active rate by 20% despite challenges during pandemic. 2. Lead end-to-end operations for diverse regional events, including first- and third-party industry events (webinars, roadshows, forums, fireside chats, hackathons), consistently delivering high-impact experiences with an annual satisfaction rate of 4.7/5. - Educational Program: Study Jam 1. Communicate and foster strong relationships across product, sales, and marketing teams to define priorities, roadmaps, budgets, and objectives. Resulting in 5K new learners reached through engaging online learning campaigns. 2. Drive one-to-many engagement with local communities to provide technical support and create content to educate the participants to drive learner numbers. e.g. user guides, localized learning, and digital marketing material. - 2024 Regional Media Press 1. Collaborate cross-functionally with global comms and regional PR teams to drive a cooperative narrative on AI to steer media coverage away from commercial rivalry with journalists from 25 top-tier mediants. Result in landing 90+ news stories with 100% positive dominated by Google’s continuous investment in Taiwan. - Customer Support Workstream 1. Streamline a repeatable process of customer support system by building a database of customer support requests, automatic replying system, and tracking system. Resulting in implemented to 5 different regionals; save 20% work efficiency in workforce productivity and user satisfaction rate of (4.8/5).
GoogleProduct Marketing Manager
Aug. 2018 - Dec. 2021Taipei City, Taiwan1. Collaborated with APAC, EMEA team and FXN stakeholders, driving One-Google synergy to develop consensus and action plans for client growth. Result in launching the first scaled CSR project in Google Digital Education of Taiwan, partnered with 3 government departments, 3 universities and 4 businesses associations. Trained 50,000 digital talents of local SMB, built in a pineline of longtail business for Google Ads partners. 2. Drove revenue impacting programs of customer acquisition and spending growth by providing incentive based on the data insight. Initiated over 100 acquisition events, engaging 5000+ digital marketers, and generating over 1 billion (USD) in new ads spending. 3. Collaborated with agencies to conduct in-depth database analysis, crafting compelling customer success stories that effectively promote brand awareness for Google Ads Partners.
雀巢公司Marketing Specialist
Nov. 2017 - Aug. 2018TaiwanWorked with the team director to amplify CPW's brand in the fast-paced consumer market, characterized by rapid shifts and demanding dynamics. Leveraged innovation and adaptability to swiftly respond to market changes, driving remarkable brand growth and resilience. 1. Allocated global business strategy to meet local consumer trend, planed the digital media strategies, analyzed the performance via different data, e.g, CTR, CPA and ROAS. 2. Initiated Fitness digital brand campaign “Mission Body Positive” contributed 15% revenue growth. 3. Lead product launch campaign: Nestle Granola, proposed innovative strategic plans, co-worked with media agency and sales team. Won Google Guru Strategic Award and drove market share to NO.1. 4. Enrolled new EC partner - MorningShop which has contributed 50% revenue of EC business, overpass Momo and PChome. 5. Collaborated ATL & BTL channel promotions to increase product penetration, brand visibility to meet annual target.
雀巢公司Marketing Assistant
Jun. 2017 - Nov. 2017Taipei1. Report to Business head – Nancy Lee 2. Time management multiple ongoing campaign schedules and coordinate internally & externally.
VoiceTubeDigital Marketing Intern
Aug. 2016 - Jan. 2017台北市信義區基隆路二段115號10樓
MicrosoftMarketing and Operation Intern
Jul. 2015 - Jun. 2016Taipei
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