Caroline McCormick - COO/CMO, Fox Knoll Business Solutions

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Work Background

Fox Knoll Business SolutionsOwner + Creative Director

Oct. 2024West Chester, Pennsylvania, United StatesFox Knoll Business Solutions began with a simple yet powerful idea: great businesses aren’t just built—they’re cultivated. Inspired by a lifelong passion for helping organizations thrive, founder Caroline McCormick drew from decades of leadership experience in corporate and entrepreneurial settings. Caroline is a dynamic, results-driven owner/operator with over 30 years of experience in leading high-performing teams, driving strategic initiatives, and delivering impactful marketing and sales outcomes. Expertise in project management, marketing communications, and strategic planning with a proven track record of exceeding business objectives. Adept at managing complex, large-scale projects while optimizing resources and timelines. Passionate about leadership, team development, and fostering an innovative, collaborative culture. Caroline’s career journey started in national field sales, where she consistently outperformed sales targets and gained firsthand insights into the importance of customer relationships, streamlining processes, and cross-functional collaboration to drive growth. She then transitioned into the multi-unit education space, quickly rising through the ranks and eventually serving as the Vice President of Marketing, Admissions, and Enrollment, overseeing a vast network of schools nationwide. Along the way, she developed a deep understanding of what drives organizational success: clear communication, a solid strategy, and authentic connections. Recognizing a gap in how businesses approach operational efficiency and strategic growth, Caroline and her husband Christopher established Fox Knoll Business Solutions to share their unique blend of skills. Combining her expertise in storytelling and market research with her successful track record of building high-performing teams, she set out to help businesses of all sizes not only meet but exceed their goals.

Spring Education GroupVice President of Admissions and Enrollment at Spring Education Group

Mar. 2020 - Sep. 2024

Laurel Springs SchoolVice President

Dec. 2018 - Mar. 2020West Chester, PaAs the Vice President of Laurel Springs School, Caroline oversees the day-to-day operations of the school, sets direction for strategic priorities, and delivers on the school’s mission to support students in achieving their academic goals. As a member of the LSS Leadership Team, Caroline believes that effective communication and culture are critical to the success of the Laurel Springs global school community. Ms. McCormick has demonstrated success as an experienced leader who collaborates with management teams to identify strategic priorities and develop comprehensive plans for school-wide growth. She is passionate about ensuring a positive school culture and is committed to fostering a collaborative environment where all team members are afforded the opportunity to contribute to the school community. She has over 25 years in the education industry, beginning her career with Laurel Springs in 2011 leading the marketing and communications efforts as the Director of Marketing. As a parent of a high school senior and a college sophomore, she also understands how important every aspect of a family’s experience is as it relates to their child’s education. Caroline holds a B.A. in Family Studies from Arizona State University and is working toward her Masters in Organizational Leadership.

Laurel Springs SchoolDirector of Marketing and Communications

Feb. 2016 - Dec. 2018As the Director of Marketing and Communications for Laurel Springs School, Caroline works closely with all areas of the school to deliver on a robust communications plan through the use of interactive web strategies, leveraging social media channels, and developing targeted campaigns. Caroline is responsible for the planning, development, and implementation of Laurel Springs School’s marketing and communications strategies.

Springside Chestnut Hill AcademySenior Director of Marketing and Communications

Mar. 2015 - Jan. 2016As the Senior Director of Marketing and Communications I function as a member of the Administrative Leadership Team, working closely with the Admission and Development offices, and report directly to the Head of School. Responsible for the planning, development and implementation of the School’s marketing and communication strategies, both internal and external. Oversee development and implementation of support materials and services in the areas of marketing, communications and public relations, while working collaboratively with all constituents within the school and community.

Laurel Springs School (NLCI)Sr. Director of Marketing

Aug. 2004 - May. 2014Laurel Springs School, Accredited K-12 Online Private SchoolCollaborate with executive level management to identify strategic priorities and develop plans for systems integration. Participate in cross-functional meetings to implement a CRM, Learning Management System (LMS), Student Information System (SIS), and optimize data collection and reporting programs to track the sales cycle. Proficient in the use of multiple Content Management Systems for managing and maintaining website platforms; Word Press, ADX, Finalsite, Schoolwires, Joomla, Drupal, and Contribute. Supervise the design and execution of all customer-facing communications including; websites, digital brochures, program catalogs, event materials, email blasts, monthly newsletters, and direct mail campaigns. Supervise national Pay Per Click campaigns targeting prospective families. Monitor results through weekly tracking and key word analysis. Develop targeted campaigns to promote special events, virtual open houses, and information seminars for prospective clients. Campaign development and deployment strategy includes the introduction and implementation of a Marketing Automation solution to drive opportunities further into the sales funnel and positively impacted sales performance (revenue performance management). Campaigns are designed to nurture opportunities as well as retain existing customers. Oversee and monitor social media, evaluate the success and traction of various types of communications based on customer interaction and engagement. Establish and track online media for specialty segments and niche advertising through the use of custom landing pages, unique tracking numbers, and banner advertising. Utilize Google Analytics and vendor tracking portals to measure campaign success and ROI. Ongoing competitive research to stay informed as to industry trends and identify new marketing opportunities. Supervise a staff of 3 marketing managers, field sales personnel, and consultants to implement strategic initiatives to grow enrollments.

Mulberry Childcare and PreschoolRegional Director of Operations

Nov. 1999 - May. 2003Collegeville, PaFull profit and loss accountability for 13 childcare facilities throughout Eastern Pennsylvania and New Jersey Set regional strategy during monthly management meetings and rolled-out new corporate initiatives, focused on maintaining labor standards, developed training and implemented marketing programs Involved in NAEYC accreditation process. Attended annual conference for training

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