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Work Background
WINKFreelance Creative Director for Experience Design - Trial
Feb. 2025 - Feb. 2025Amsterdam, North Holland, NetherlandsI completed a lovely trial in competition for a permanent CD role. A more senior candidate was chosen but I thoroughly enjoyed the experience.
LINKVIVAFreelance Senior Creative Strategist for Experience Design
Jan. 2025 - Jan. 2025Dubai, United Arab Emirates
Publicis GroupeFreelance Senior Creative Strategist for Experiential
Aug. 2022 - Sep. 2024Lausanne, Vaud, SwitzerlandProject 1
• Trend research for an airport client
• Creative concepting for touchpoint design to incorporate key PR messages
• Customer-journey mapping of airport travelers Project 2
• Design trend research for a hair-salon client
• Creative concepting for spatial design strategy
MCH GlobalFreelance Executive Creative Director of Strategy for Experiential
Aug. 2022 - Jul. 2023Amsterdam, North Holland, NetherlandsCollaborating with MCH-Zurich since 2019, I was asked to act as the Strategy-ECD in the opening of a new European Headquarters in Amsterdam. • Developed go-to-market strategy
• Led creative campaign concept for fintech prospective client using cultural strategy
• Hired creative team, led creative ideation workshops, and led pitch
RTS - Radio Télévision SuisseFreelance Senior Creative Strategist for Events & Experiences
Jan. 2021 - Dec. 2022Lausanne, Vaud, SwitzerlandPublic service broadcasting worldwide has struggled to define itself in the new media age. RTS needed to restructure and rethink the role of event marketing within its core business. • Devised business development strategy for the restructuring of the Events Service into an Experiential Vector, where live experiences partially replace tv/radio as a vector for information.
• Collected data on RTS's major event partners (music festivals across Switzerland)
• Analysed data; identified key insights; restructured partnerships per insights
• Designed new, covid-compliant experience concepts
• Wrote Employer Branding Strategy; created a system of measurement for employee experience • Designed 3 experience-participant surveys on prototype interface with EPFL Lab for Experimental Museology (eM+)
• Developed a comprehensive *Swiss-Wide National Public Survey on Experiential* (the first of its kind)
Experientiel SàrlFreelance Creative Strategist for Service Design
Jan. 2021 - Nov. 2022Fribourg, Switzerland
XD StrategistFreelance Creative Director of Strategy for Experience Design
May. 2020Remote
WXO - World Experience OrganizationFounding Member
Jan. 2020Engineering better lives through better experiences.
The World Experience Organization is where thought-leaders from diverse sectors of the *Experience Economy* collaborate in order to increase the impact of immersive experiences worldwide. We come from all different backgrounds and include behavioral scientists, experiential marketers, spatial designers, improvisational actors, creative technologists, and more. We have weekly "Campfire" meetings with presentations from members. We're all thinking together about what it *really* means to make something "experiential"—that buzz word of our times. It's a think tank. It's a professional association. It's a community. Join us!
MCH GlobalFreelance Senior Creative Strategist for Experiential
Jun. 2019 - Aug. 2022Zurich, SwitzerlandI have been a longstanding freelance partner of MCH Global's strategy team. • Trend reporting & competitive benchmarking of experience design for specific sector or touchpoint
• Creative concepting for experience design
• Customer journey mapping of designs
• Social listening for user feedback on designs
L'Athénée 4Artistic Director, Head of Events
Apr. 2017 - Jun. 2018Geneva, SwitzerlandHidden deep in the 4th floor basement of a historical Geneva building from the 1860s is a church with marble columns and 10m ceilings. This former église was converted into a performing arts space: "Athénée 4⏐Arts Bar." I was invited to become Art Director of the space by the architect leading the redesign project. ·Created unique event concepts
·Produced bi-monthly shows and events
·Did artistic programming for the space including live music, dance performances, club nights, brunches, and photography exhibits
The Inner EarFounder, Creative Director, Head of Events
Jan. 2016 - Jan. 2020Geneva, SwitzerlandI founded this boutique events agency for next-generation branded experiences with clients such as Asahi, Urban Daddy, Evian One Resort. Stopped due to Covid 19. Major achievements:
• Started agency from scratch as a 31-yr-old female entrepreneur
• Produced 26 successful bespoke branded experiences in first 18mo.
including 5 WKNDR festivals, a flagship event at Art Basel Miami, and a Boiler Room collab
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