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Work Background
LATAM DATA DECISIONSGeneral Manager
Feb. 2012ColombiaResearching, contacting, negotiating, planning, implementing, coordinating and analyzing market research projects, mainly in the sectors of agro-industry, food packaging, information and communication technologies and financial services, marketing consultancy, planning and innovation for corporate clients at the national and international level (Colombia, Venezuela, Perú, Ecuador, Paraguay, Panamá). Successfully manage the GGP (Good Growth Plan) program for Syngenta (in charge of Kynetec) from 2016 to 2019 for Colombia, Venezuela, Ecuador, Peru and Paraguay.
Pontificia Universidad JaverianaBusiness Intelligence Consultant and Lecturer
Jan. 2008 - Nov. 2016Bogota - ColombiaConsulting, design, training and implementation of business information systems projects, market research, training in creativity and innovation techniques and strategies marketing plans in small and medium enterprises in agribusiness, hotels, pet shops and event organization. Because of the advice provided on the subject, at least 35 companies began to innovate in their products and services, and their sales grew between 20 and 30% per month.
Banco de OccidenteCommercial Manager Electronic Services
Jan. 1993 - Jul. 2008Bogotá, D.C.Design and implementation of technological innovations related to the latest banking products on a global, regional and national: personal and corporate electronic banking services, projects between banks ( ACH - Automatic Clearing House), studies to locate new electronic tellers, investigate, , design and implement new electronic services related to information systems, between others. Activities related to strategic and tactical marketing for products and services based on technology: plans, product launches, advertising, etc.
CitiElectronic banking specialist
Jan. 1990 - Dec. 1992Bogotá, D.C.Investigate the corporate customer needs in relation with cash management (payment to suppliers, investments, payroll and overheads among others) to design a customized portfolio of bank's electronic services, to maintain and increase their loyalty with it.
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