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Work Background
Basic Restaurant BrandBrand Director
Oct. 2020Dallas, Texas, United StatesDeveloping hospitality concepts with soul and staying power. As Brand Director at Basic Restaurant Group, I lead the vision, strategy, and creative development behind our growing portfolio of hospitality concepts — including Yellow Rosa, Next Door, and Remote Coffee — while actively building out the next generation of innovative dining and lifestyle experiences. My role bridges storytelling and strategy: from concept development and naming, to visual identity, guest experience, and brand campaigns. I work closely with culinary, design, and operations teams to ensure each concept not only looks and feels distinct, but delivers meaningfully on brand, culture, and customer connection. 🔹 Shaping new concepts from the ground up — bringing ideas to life that resonate with real people 🔹 Evolving and maintaining beloved existing brands to stay relevant and engaging 🔹 Translating brand values into every detail: interior design, service rituals, menus, and marketing 🔹 Driving consistent storytelling across digital, physical, and experiential touchpoints With a background rooted in hospitality and creative direction, I’m passionate about creating brands that are more than just places to eat or drink — they’re spaces that feel alive, layered, and thoughtfully built.
eu~zên consultores politicosPhotographer
Oct. 2019 - May. 2022Guadalajara, Jalisco, Mexico📸 Photographer | Eu~Zên Consultores Políticos Telling political stories through powerful, intentional imagery. As lead photographer for Eu~Zên Consultores Políticos based in Guadalajara, I work directly with major political candidates across Mexico, capturing their public image through high-impact studio and on-location photography. My role blends creative direction with agility and precision — producing consistent, compelling visuals for political campaigns at the national and regional level. Whether in a fully staged studio or on the road in rural and urban landscapes, I ensure every image aligns with the candidate’s brand, message, and strategy. 🔹 Studio portraits for political campaigns — controlled, intentional, and expressive 🔹 Location photography across Mexico — capturing candidates in real environments, connecting them with people and place 🔹 Collaborating closely with consultants and creative teams to ensure visual consistency across all campaign materials 🔹 Managing logistics, travel, and high-pressure timelines during election cycles I'm passionate about the role of visual storytelling in politics — creating photographs that not only look great, but also build trust, shape perception, and move people. Let’s connect if you're working in political communication or storytelling that makes an impact.
eu~zên consultores políticosEditorial Designer
Oct. 2019 - May. 2022Guadalajara, Jalisco, Mexico📰 Editorial Designer | Movimiento Ciudadano Designing ideas that inform, inspire, and mobilize. As an editorial designer working with Movimiento Ciudadano, I led the creation and visual development of Nobis, a print and digital magazine designed to share the party’s vision, values, and cultural perspectives. I also designed several books and long-form publications that reflect the movement’s political philosophy and social initiatives. My role blends storytelling, typography, and layout with strategic design thinking. Each project is an opportunity to communicate complex ideas through clear, compelling, and beautiful editorial experiences. 🔹 Art direction and full editorial design for Nobis magazine — from concept to final production 🔹 Design and layout of books, reports, and political publications 🔹 Creating cohesive visual systems that align with Movimiento Ciudadano’s brand and message 🔹 Collaborating with writers, editors, and political teams to shape narrative flow and visual impact 🔹 Managing print production and digital delivery I believe in the power of editorial design to elevate political discourse — making information more accessible, ideas more resonant, and movements more human.
Bread & ButterGraphic and Web Designer / Photographer
Aug. 2014 - Sep. 2019Greater Los Angeles Area-Create graphics for email, mobile/web platform, flyers and other promotional collateral. -Manage content updates for website -Strong typography and UX/UI understanding and design skills -Prepare print-ready files -Building and editing digital magazine layouts in InDesign -Utilizing basic HTML, CSS and web design skills to enhance SEO -Knowledge of WordPress – backend and web content placement -On-page optimization and content editing including headlines, meta tags, page titles, alt tags, and descriptions -Proficient in the Creative Suite and Microsoft Office Suite -Photo Editing
Last Chance for AnimalsSenior Graphic Designer
Jul. 2014 - Aug. 2014Greater Los Angeles Area-Design educational leaflets, campaign materials and graphics for social media -Create compelling designs for merchandise (t-shirts, stickers, etc) -Design websites and newsletters -Develop a unique visual identity and supervise its implementation -Understand the needs of each briefing and adapt the graphic style accordingly to project goals -Commission illustrators and photographers -Manage assets including library of stock photography -Perform any other duties assigned by supervisor
MedicSanaGraphic Designer
Jun. 2014 - Oct. 2015Greater Los Angeles AreaMedicSana is an mHealth company targeting underserved segments in growing economies. Aprende más en: https://www.youtube.com/watch?v=uRXGImPp8zk Learn more at: https://www.youtube.com/watch?v=N2r3KASCDBo&feature=youtu.be
Mauricio Carranza FotografiaIntern
Jul. 2013 - Jul. 2013Guadalajara Area, MexicoPhotography Internship
John Brown UniversityYear Book Art Director
Nov. 2012 - May. 2014
The Threefold AdvocatePhoto Editor
Aug. 2012 - May. 2014I manage all the photography that goes in the newspaper. I assign stories to all the staff photographers. I am the chief-photographer.
The Threefold AdvocateStaff Photographer
Aug. 2011 - Aug. 2012Siloam Springs, Arkansas
Viva PhotographyPhotographer
May. 2011 - Aug. 2011
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