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Work Background
NykaaFashionAssistant Manager
Aug. 2024Bengaluru, Karnataka, India• Handled end-to-end performance marketing for Kids and D2C-private labels at Nykaa Fashion, driving revenue through data-led strategies. • Developed and executed full-funnel campaigns from brand awareness to conversion to scale business. • Managed daily performance tracking, campaign optimizations and comprehensive monthly, quarterly & yearly performance marketing reviews.
Assembly GlobalPerformance marketing analyst
Jan. 2023 - Aug. 2024Bengaluru, Karnataka, India-Handling clients from fashion and e-com verticals in the MENA region. -Responsible for media planning, pacing plan, performance analysis, communicating new testing opportunities and presenting weekly performance deck to the client. -Responsible for executing campaigns on Facebook, Google, tik tok, apple etc
Merkle SokratiSenior paid social specialist
Jul. 2021 - Dec. 2022Pune, Maharashtra, India-Handling social campaigns for AWS -Direct involvement in planning, audience recommendation, weekly calls with POC, performance evaluation and optimization recommendation. -Created Automated reports using excel formulas to reduce manual effort and increase efficiencies by 80%. -Conducting training session for new recruits while mentoring new team members. -Assisting HR Team with interviews for potential recruits.
Merkle SokratiPaid social specialist
Mar. 2020 - Jun. 2021-Briefly supported an e-com beauty brand Sephora with its execution, Wow performance reports and optimizations. -Assisted tech clients like Oracle, Informatica with their social campaigns and was involved in execution, creative analysis, pacing reports and QBR decks.
Merkle SokratiBusiness Analyst
Dec. 2019 - Mar. 2020Pune Area, India
Merkle SokratiBusiness Analyst Intern
May. 2019 - Nov. 2019Pune Area, India
AccentureTrainee
Apr. 2018 - Aug. 2018Mumbai, Maharashtra, India
Hindustan Petroleum Corporation LimitedSummer Trainee
May. 2016 - Jun. 2016Mumbai Area, India
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