Pia Amuchastegui

Brand Manager / Marketing Manager

Brand Marketing ManagerMarketing

I’m a senior marketing and brand-building professional with over 8 years of experience working across FMCG and premium consumer brands in Europe and LATAM. Over the last years, I’ve led brand strategy, omnichannel activations and growth initiatives for global companies, managing large A&P budgets, coordinating agencies and leading cross-functional teams. My background combines strong strategic thinking with hands-on execution. I’ve developed 3-year strategic plans and annual brand plans, delivered ATL, BTL, digital, PR and experiential campaigns, and translated consumer insights into measurable business results.

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Work Background

Pernod RicardBRAND MANAGER BALLANTINE’S

Nov. 2023Madrid, Comunidad de Madrid, España

Pernod RicardJR. BRAND MANAGER RUAVIEJA & RICARD

Feb. 2022 - Nov. 2023Madrid, Comunidad de Madrid, España

Pernod RicardASSISTANT BRAND MANAGER JAMESON, CHIVAS & 100 PIPERS

Apr. 2021 - Feb. 2022Madrid, Comunidad de Madrid, España

SR. TRADE MARKETING ANALYST ON PREMISE & KEY SPECIAL ACCOUNTS

Pernod RicardSR. TRADE MARKETING ANALYST ON PREMISE & KEY SPECIAL ACCOUNTS

Jan. 2019 - Feb. 2021Buenos Aires, Provincia de Buenos Aires, ArgentinaPortfolio completo

TRADE MARKETING ANALYST WINE STORES & KEY SPECIAL ACCOUNTS

Pernod RicardTRADE MARKETING ANALYST WINE STORES & KEY SPECIAL ACCOUNTS

Jun. 2017 - Dec. 2018Buenos Aires, Provincia de Buenos Aires, ArgentinaPortfolio completo

BUSINESS INTELLIGENCE ANALYST

Pernod RicardBUSINESS INTELLIGENCE ANALYST

Aug. 2016 - May. 2017Buenos Aires, Provincia de Buenos Aires, Argentina

CORPORATE & INVESTMENT BANKING ANALYST

CitiCORPORATE & INVESTMENT BANKING ANALYST

Aug. 2015 - Jul. 2016Capital Federal

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