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Work Background
Director, Revenue and Global Marketing
PDI TechnologiesDirector, Revenue and Global Marketing
Mar. 2023• Lead global team in marketing strategy, campaign planning and execution, sales alignment, paid advertising, SEO, and demand generation • Oversee experiential marketing support and revenue optimization through marketing initiatives • Manage analytics and reporting for entire marketing department, supporting data-driven decision-making • Drove demand generation to 145% of 2023 pipeline generation goal • Have maintained MQL to SQL conversion rate over 30% for multiple consecutive years • Directly generate opportunities worth over 25% of total company pipeline since 2022
Senior Manager, Revenue Marketing
PDI TechnologiesSenior Manager, Revenue Marketing
Feb. 2022 - Mar. 2023
B2B/Solution Marketing Manager
PDI TechnologiesB2B/Solution Marketing Manager
Jul. 2018 - Mar. 2022Dallas, Texas
Brand Manager
Abilene Christian UniversityBrand Manager
Dec. 2017 - Jul. 2018Dallas/Fort Worth Area• Develop, execute, and manage Marketo assets, emails, nurture campaigns, etc., including transition from Pardot to Marketo • Production and management of marketing collateral and advertising creative • Execute and monitor recruitment and branding marketing, including launching of full branding campaign into the DFW market • Work closely with outside agency for content and social management • Analyze campaign performance, event outcomes, and market statistics • Assist in updating, maintaining and producing content for web, advertising, etc.
Marketing Specialist
Abilene Christian UniversityMarketing Specialist
Dec. 2015 - Dec. 2017Dallas, TX
Dealer Marketing Specialist
Monitronics InternationalDealer Marketing Specialist
Apr. 2015 - Dec. 2015Dallas/Fort Worth Area• Build and nurture relationships between the Dealer Program and independent alarm dealers • Event management and coordination; planning, coordinating, and executing trade shows, conferences, and retreats • Maintain national advertising relations and budget • Manage bi-annual training conference for new dealers to the program • Manage national trade shows; planning and coordinating with trade show management, outsourcing booth setup and display, and execution • Pardot admin for lead generation, nurturing and management • Salesforce secondary admin • Marketing campaign development and implementation • Oversee SEO strategy
Sales and Marketing Coordinator
Monitronics InternationalSales and Marketing Coordinator
Apr. 2012 - Apr. 2015Dallas/Fort Worth Area
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