Abilene Christian UniversityBrand Manager
Dec. 2017 - Jul. 2018Dallas/Fort Worth Area• Develop, execute, and manage Marketo assets, emails, nurture campaigns, etc., including transition from Pardot to Marketo
• Production and management of marketing collateral and advertising creative
• Execute and monitor recruitment and branding marketing, including launching of full branding campaign into the DFW market
• Work closely with outside agency for content and social management
• Analyze campaign performance, event outcomes, and market statistics
• Assist in updating, maintaining and producing content for web, advertising, etc.