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Work Background
Sr. Consultant HR Strategy Transformation & Technology
DeloitteSr. Consultant HR Strategy Transformation & Technology
Jul. 2025Vancouver, British Columbia, CanadaDriving HR transformation for our clients by implementing forward-thinking strategies and technologies that enhance service delivery and enable lasting organizational change.
Talent Strategy & Academy Commercial Director
Asociación Mexicana de Venta Online "AMVO"Talent Strategy & Academy Commercial Director
May. 2024 - Jul. 2025Vancouver, British Columbia, CanadaI drive high-impact talent & business growth strategies, bridging HR innovation with commercial expansion. My mission? Empower digital-first companies with top-tier talent solutions and cutting-edge learning programs that fuel success. 🔹 Transformed AMVO’s Education Business Unit, expanding reach and boosting B2B revenue by 55% YoY. 🔹 Implemented AI-driven automation in HR & sales operations, reducing costs by 40% and increasing pipeline growth by 50%. 🔹 Optimized B2B & B2C sales processes, increasing operational efficiency by 50% and accelerating the sales cycle by 60%. 🔹 Developed & launched four AI-powered training programs in just 2 months, boosting product performance by 40% and expanding market presence. 🔹 Strengthened strategic advisory for 500+ e-commerce companies, helping them build high-performing teams and scale their businesses through data-driven talent strategies. 💡 The impact? I don’t just lead HR & business strategies—I create scalable, AI-powered solutions that are redefining talent acquisition & digital learning in LATAM’s e-commerce ecosystem! 🚀
Talent Strategy Director
Asociación Mexicana de Venta Online "AMVO"Talent Strategy Director
May. 2023 - Jul. 2025Mexico City, MexicoIn this role, I led organizational transformation, building and shaping people strategies for e-commerce companies while driving growth, innovation, and talent excellence in one of the fastest-evolving digital industries. 🔹 Achieved 100% role fulfillment within 30 days, reducing cost-per-hire to less than $500 USD through AI-powered recruitment strategies. 🔹 Revamped leadership development programs, increasing internal promotions by 85% and boosting team performance by 40%. 🔹 Drove culture transformation initiatives, achieving a 95% eNPS and increasing employee engagement by 40%. 🔹 Implemented an AI-powered onboarding system, leading to 90% new hire satisfaction and 85% first-year retention. 🔹 Orchestrated compliance & labor law alignment across LATAM, ensuring 100% regulatory adherence within six months. 💡 The result? I positioned AMVO as a people-first, innovation-driven leader in digital commerce, helping companies and professionals thrive in the fast-paced e-commerce ecosystem! 🚀
Head of Maketplace, Partnerships & Talent Acquisition
Welbe CareHead of Maketplace, Partnerships & Talent Acquisition
Jun. 2022 - Apr. 2023Mexico City, Mexico City, MexicoAt Welbe Care, a fast-growing Occupational HealthTech disruptor, I played a pivotal role in building the marketplace ecosystem, scaling operations, and expanding strategic partnerships across Mexico & Brazil. My focus? Driving business growth through top-tier talent acquisition and high-impact partnerships. 🔹 Built a 450+ physician network and secured 500+ lab locations in just 4 months, expanding platform coverage by 60%. 🔹 Forged key alliances with top healthcare providers, insurers, and tech platforms, driving exponential business growth. 🔹 Designed and launched employee engagement programs, reducing turnover by 20% while boosting retention to 85%. 🔹 Implemented DEI-focused hiring strategies, increasing diverse talent representation by 40%. 🔹 Revolutionized recruitment processes, cutting time-to-hire by 25% and achieving a 90% offer acceptance rate. 🔹 Launched large-scale learning & development programs, boosting team performance by 40% and achieving a 90% participation rate. 💡 Result? I didn’t just scale teams—I built a market-leading HealthTech workforce and created a thriving, high-performance culture.
Commercial Head
Welbe CareCommercial Head
Oct. 2021 - May. 2022Mexico City, MexicoAs a founding team member, I took the lead in structuring and expanding the commercial operations of Welbe Care, establishing the company as a key player in the occupational HealthTech space. I built from scratch a high-performing commercial & partnerships team while executing aggressive market expansion strategies. 🔹 Designed & executed go-to-market strategies, increasing brand penetration and accelerating customer adoption. 🔹 Led business development efforts, driving new revenue streams and scaling operations in record time. 🔹 Developed strategic alliances with top-tier stakeholders in the corporate healthcare ecosystem, ensuring rapid market dominance. 🔹 Built and mentored a high-performance sales & marketplace team, fostering a culture of excellence & innovation. 💡 The impact? I didn’t just grow the business—I helped shape the future of digital healthcare solutions, creating new pathways for expansion and revenue growth! 🚀
Manager Ecommerce, Digital & Education
Michael PageManager Ecommerce, Digital & Education
Nov. 2019 - Sep. 2021Mexico City Metropolitan Area🚀 I led high-impact talent acquisition and HR consulting for the fast-growing E-commerce, Digital, and Education sectors across LATAM. My mission? Led and mentored a high-performing team of recruiters, to match industry-leading companies with the best executive talent—and I delivered with record-breaking efficiency and impact! 🔹 Led & mentored a powerhouse executive search team, optimizing talent acquisition strategies and boosting hiring efficiency by 30%. 🔹 Conducted 1,500+ executive interviews annually, delivering C-level shortlists within 48 hours and achieving a 95% first-year retention rate for placed leaders. 🔹 Pioneered & scaled two new industry verticals—E-commerce & Education—driving an 80% revenue surge and positioning Michael Page as the go-to authority in these markets. 🔹 Designed & delivered training programs, upskilling 1,500+ professionals in E-commerce & Digital Strategy to close skill gaps and future-proof businesses. 🔹 Championed DEI hiring initiatives, increasing the representation of women, neurodivergent professionals, and ethnic minority candidates by 40%. 🔹 Took the stage at 200+ conferences & webinars, sharing insights on digital transformation, talent trends, and leadership in the tech space. 💡 The Result? I didn’t just recruit talent—I built strategic talent ecosystems that helped businesses scale and digital professionals thrive! 🚀
Ecommerce, Digital, Media & Education Sr. Consultant
Michael PageEcommerce, Digital, Media & Education Sr. Consultant
Jan. 2016 - Nov. 2019Mexico City Area, Mexico🚀 Connected Top Talent with High-Performing Teams Across Industries! I specialized in sourcing and placing top-tier professionals in E-commerce, Media, and Education, helping companies build powerhouse teams that drove innovation and growth. 🌍 Global Reach, Limitless Opportunities! Through our extensive international network, I also facilitated exciting overseas career moves for highly qualified candidates, ensuring they landed game-changing roles in top organizations worldwide! 🌟
Consultant - Michael Page Marketing
Michael PageConsultant - Michael Page Marketing
Dec. 2015 - Dec. 2015Mexico🚀 Thriving in One of the World's Top Recruitment Powerhouses – Michael Page! As part of Michael Page, one of the most prestigious and globally recognized recruitment firms, I had the privilege of working alongside elite consultants dedicated to identifying and placing top-tier talent in Sales & Marketing roles across Mexico. 🎯 Specialized in High-Impact Industries: 🔹 Media – Connecting creative minds with game-changing opportunities. 🔹 Digital Marketing – Placing digital innovators in roles where they could drive brand success. 🌍 A World of Opportunities! With Michael Page’s global reach, I helped professionals secure exciting career moves abroad, leveraging our extensive international network to connect talent with top employers worldwide! 🚀
Senior Corporate Account Manager
American ExpressSenior Corporate Account Manager
Jan. 2011 - Dec. 2014Mexico City Area, MexicoAt American Express, I took corporate payments to the next level, driving portfolio expansion and revenue growth by delivering tailored financial solutions to multinational companies. My expertise in strategic negotiations and B2B payment optimization led to breakthrough results in corporate card adoption and client retention. 🔹 Boosted corporate card spending by 60%, driving exponential revenue growth. 🔹 Secured and negotiated global & local contracts, leading to a 70% expansion of product adoption. 🔹 Increased sales by 40%, leveraging strategic partnerships to drive new business. 🔹 Strengthened corporate client relationships, implementing financial solutions that optimized cash flow and expense management. 💡 The impact? I didn't just sell financial products—I delivered transformational payment solutions that empowered businesses to scale smarter and faster! 🚀
Business Planner
American ExpressBusiness Planner
Jan. 2009 - Dec. 2011Mexico City Area, MexicoIn this strategic role, I spearheaded corporate payment innovations and designed business plans that revolutionized expense management for the middle-market segment. My ability to blend data-driven insights with customer-centric solutions delivered massive business growth. 🔹 Developed and executed a groundbreaking channel strategy, resulting in 60% incremental spend growth and an 80% product expansion rate. 🔹 Launched dedicated client activation & retention units, increasing activation by 70% and boosting retention by 50%. 🔹 Designed go-to-market strategies that skyrocketed revenue by 60%, creating a competitive edge in the industry. 💡 The outcome? I transformed complex financial processes into seamless, high-value solutions, driving unmatched client loyalty and revenue acceleration. 🚀
Professor
Universidad del Valle de MéxicoProfessor
Jan. 2007 - Dec. 2007Naucalpan de Juárez Area, MexicoOrganizational Development Post-graduate diploma professor and lecturer.
Marketing Analyst
American ExpressMarketing Analyst
Jan. 2005 - Dec. 2009Mexico City Area, MexicoAs a key player in Merchant Services, I led high-impact marketing and brand positioning strategies that strengthened Amex’s footprint in the LATAM region. My expertise in digital campaigns, strategic partnerships, and product development elevated American Express’s market influence. 🔹 Designed and executed multi-channel marketing campaigns, increasing merchant engagement and spend by 70%. 🔹 Led the development of a game-changing online merchant platform, generating new lead sources and boosting acquisition efforts. 🔹 Developed a strategic marketing plan for SMEs, increasing their sales by 50% while reinforcing brand loyalty. 🔹 Negotiated and launched 60+ promotional campaigns, driving a 40% market share increase and positioning Mexico as the top-performing LATAM market. 💡 The result? I didn't just market products—I created powerful demand-generating strategies that fueled merchant growth and brand dominance across LATAM! 🚀
Account Executive
American ExpressAccount Executive
Jan. 2003 - Dec. 2005Mexico City Area, MexicoIn my first role at American Express, I was the driving force behind merchant expansion and financial product sales, helping businesses optimize their payment solutions while increasing Amex’s market share. 🔹 Developed & grew merchant portfolios, significantly increasing billings and transaction volumes. 🔹 Built strong B2B relationships, positioning Amex as a trusted financial partner for businesses. 🔹 Accelerated adoption of corporate financial solutions, delivering exceptional value to small and mid-sized enterprises (SMBs). 💡 The impact? I turned payment processing into a strategic advantage for businesses, helping them scale while strengthening Amex’s industry leadership! 🚀

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