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Work Background
Sony ElectronicsLogistics Operations Specialist
Jan. 2017 - Aug. 2025United Arab EmiratesKey Responsibilities & Achievements: Manages end-to-end ocean export shipments (LCL & FCL), ensuring timely and cost-effective deliveries. Issues accurate export documentation (invoices, packing lists, COOs, BLs) in line with compliance standards. Prepares trade documents for bank processing (LCs, bank guarantees) and ensures timely submission. Handles customs documentation via e-Mirsal2, Dubai Trade, and Chamber of Commerce. Coordinates transport bookings, negotiates freight rates, and ensures dispatch deadlines are met. Maintains compliance with international trade laws and internal policies. Maintains strong relationships with clients, suppliers, and authorities to ensure smooth operations. Supports global logistics and participates in continuous improvement initiatives. Monitors multiple shipments, resolving issues to align with customer expectations.
Sony Middle East and Africa FZELogistics Operations Specialist
Jan. 2017 - Aug. 2025Streamlined end-to-end transport and export logistics across MEA and Europe, coordinating over 500 annual shipments (LCL/FCL) through 3PLs and freight forwarders, resulting in consistent on-time delivery performance. Optimised export documentation workflows for invoices, COOs, COCs, and Export Declarations (BOEs), reducing processing errors and customs clearance delays by maintaining strict regulatory compliance through e-Mirsal2 and Dubai Trade systems. Experienced in handling Letters of Credit (LCs), preparing complete document sets to meet country-specific banking and regulatory requirements, and ensuring smooth financial settlement of international shipments. Submitted shipping instructions via shipping line portals, reviewed and approved draft bills of lading, and downloaded final BLs or Seaway bills in line with customer requirements, ensuring accuracy and timely release of shipment documents. Negotiated freight charges valued at over USD 1.2 million annually, achieving significant cost reductions while upholding high service standards. Managed customs clearance processes for multiple regional markets, ensuring accurate documentation and adherence to international trade regulations, thereby preventing penalties and shipment holds/delays. Collaborated remotely with regional teams across Africa, Europe, coordinating shipments and resolving cross-border issues in real time. Led continuous process improvement initiatives, integrating digital tracking tools and best practices that enhanced efficiency and improved stakeholder satisfaction. Mentored junior logistics staff and fostered a culture of accountability and collaboration, improving departmental performance and knowledge sharing across distributed teams.
Sony ElectronicsSales Operations Coordinator
Mar. 2011 - Dec. 2016United Arab EmiratesKey Responsibilities & Achievements: Ensured timely and accurate processing of sales orders and fulfillment of all contractual terms (Incoterms, payment terms, LCs, bank guarantees). Monitored order progress and resolved issues proactively to avoid delays. Acted as the primary contact for customers, building strong relationships with key distributors and retailers. Coordinated closely with internal teams (sales, warehouse, customer service) to ensure smooth, aligned operations. Provided regular updates on products, pricing, and order status, tailored to client needs. Ensured compliance with country-specific product regulations and executed commercial terms as per contracts. Issued accurate invoices and followed up on outstanding payments. Supported KYC refresh processes and contributed to achieving sales targets.
Sony Middle East and Africa FZESales Operations Specialist
Mar. 2011 - Dec. 2016Received and processed customer orders, ensuring accuracy in product codes, pricing, and delivery schedules. Followed up on customer payments, coordinated with finance teams to confirm funds were credited, and maintained updated KYC records in compliance with company policies. Collaborated with sales and marketing teams to manage product allocations, update pricing agreements, and communicate changes to customers. Coordinated with supply chain teams to enforce customer requirements, ensuring no loading or dispatch was done without proper approvals. Updated customers on new product launches, promotions, and price adjustments to strengthen relationships and drive repeat business. Liaised with representative office staff across Africa and the Middle East to align order processing, resolve cross‑border issues, and ensure smooth regional operations. Supported continuous process improvement initiatives by integrating digital tools and best practices to enhance efficiency and compliance.
Sony Middle East and Africa FZEReceptionist
Feb. 2010 - Feb. 2011Managed front office operations, visitor handling, and provided administrative support across departments. Coordinated meetings, handled correspondence, and supported executives with confidential administrative tasks.
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