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Work Background
L'OréalInternational Project Manager - L'Oreal Paris Hair Care - Development Marketing
Jan. 2020 - May. 2021Paris Area, France
L'OréalMarketing Coordinator Manager - Garnier Africa&Middle East
Sep. 2018 - Jan. 2020Paris Area, France- Analysis: Understand consumer data market/business models of 12 countries to ensure consistency of new developments and good implementation of marketing mix (Product/Price/Media/Trade). - Strategy: Set brand strategy across regions (MENA/RSA) by analyzing brand performance. Create & implement concrete brand ambition (5 year brand vision) based on international successes. - Coordination: Assist countries to implement the right launches/invest in big bets locally by relaying worldwide information. - Operational: Collaborate with different support functions (Operations/Development/Finance/Media Agency) to ensure healthy function of brand in the region
L'OréalRegional Brand Manager
Jan. 2017 - Oct. 2018Beirut, Lebanon- Analysis: Ongoing business/market/competitor analysis to drive the brand's performance. - Strategy: Developed product/business/pricing strategies - Consumer-Centricity: Analysis of consumer insights in order to launch products/create communication adequate to consumer needs - Creation: Worked with production/PR agencies to create digital content from scratch. - Media: Created & implemented adapted media strategy on TV/Digital platforms. - Budget: Managed the marketing budget to ensure optimization of costs, gross margins & return on investments - Trade Marketing: Led the local adaptation of communication material (point of sale, digital, visual), implemented in-store stands in synch with media campaigns.
L'OréalAssistant Marketing Coordinator
Jun. 2016 - Dec. 2016Paris Area, France- Coordination: Provide support to 12 countries by relaying information from different support functions (International Development/Finance/Operations). - Creation:Contribute to the local adaptation of local material (Artworks/Digital). - Analysis: Understand business model of each country to provide strategy recommendations. - Development: Close collaboration with different parties (R&I/Operations) to create a new product adapted to the market
WickerWoodMarketing Intern
May. 2016 - Jun. 2016London, United Kingdom- Management of Press for Casamigos,Remy Martin and The Ivy restaurants. - Management of Databases later used for events of clients such as Malone Soulier.
Leo Burnett MENA (Middle East & North Africa)Marketing Intern
Aug. 2015 - Aug. 2015Beirut,Lebanon-Client servicing for Procter and Gamble accounts -Market research, benchmark, customer surveys -Pitch of a marketing campaign for big local company
IMPACT BBDOAdvertising Intern
Jun. 2015 - Jun. 2015Beirut-Client servicing for PepsiCo and Imperial Tobacco accounts -Found innovative and entrepreneurial ways of promoting already established products
DeloitteAudit Intern
Jul. 2014 - Jul. 2014In addition to being exposed to auditing tasks, I participated in the Global Project Challenge. Its subject revolved around the predicament "From Library to Bazaar". My team,whose members are from different countries, and I found ways to make information more accessible and shareable. We collaborated and worked through conference calls throughout the project.
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