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Work Background
CBR Creative, LLCDesign Director & Creative Strategist | Founder
Jun. 2022NYC | London | DublinAs a creative and strategic partner, I work alongside brands to help them vocalize and visualize their essence by building equity and sustainable relationships with their audience. Clients include: Oula, Metrodora, CBRE, New Stand, Spectrum Solutions, TMRW Life Sciences, Beckley Retreats, Brookfield Properties, Common Forge, Fox Event Graphics, Khaite, Verb, All Dimensions, Zejd, Olive Trade.
TMRW Life Sciences, Inc.Design Director
Apr. 2019 - Jun. 2022Greater New York City AreaAs part of the founding team, I led the visual communication strategy and served as a cross-functional partner to all departments. In my role, ensuring a united visual aesthetic helped breed trust and connection, while amplifying TMRW’s role as the vanguard of transparency, efficiency, and safety in IVF.
Union DesignDesign Director
Feb. 2019 - Mar. 2019Greater New York City AreaNew York boutique design firm where I collaborated with design and tech experts to develop advanced digital and print communications solutions for large-scale clients such as Brookfield, MoMA, and CVS. I specialized in helping brands that were struggling to communicate by simplifying complex information and filtering it through a unique visual design experience.
Union DesignSenior Designer
Nov. 2016 - Jan. 2019
Stark DesignFreelance Art Director
Nov. 2016 - Mar. 2017
Stark DesignArt Director
Feb. 2016 - Oct. 2016Greater New York City Area
Stark DesignSenior Designer
Aug. 2014 - Jan. 2016
INDEVCO Paper ContainersBrand Marketing Designer
Jul. 2011 - Jul. 2012Halat, Lebanon• Redesigned brand identity to reflect internal/external culture. • Developed communication design strategies to build a unified vision that was adaptable to various affiliates and markets. • Established brand standards for the design layout, language and use of photography. • Partnered with marketing to develop and create new corporate magazine. • Researched industry trends/news, wrote articles and reviews, designed print ready layouts. • Assisted cross-functional departments in alignment of programs/projects with brand marketing strategies, corporate sustainability and social responsibilities.
Self-employedBrand Design Consultant
Jun. 2011 - Jun. 2022A culturally diverse strategic designer who is inspired by challenges, and analyzes them through an optimistic and pragmatic approach. Then she solves them by finding balance in her strategic thinking and design creativity.
TypopressPrint Design, Production Intern
Apr. 2011 - Jun. 2011Beirut, Lebanon• Prepared press ready artwork files. • Assisted in formulation of inks in color matching, testing application to various stocks to deliver color correct end product. • Worked closely with 5 color printing process and offline finishes. • Developed brand identity for owner's personal business.
IMSDesigner, Operations Assistant
May. 2009 - Jul. 2009Lebanon
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