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Work Background
Safe For Work GlobalFounder
Oct. 2025
SmartSafeAIFounder
Oct. 2025
Revelator Ltd.COO
Sep. 2023 - Oct. 2025Served as COO, leading global operations and cross-functional teams while driving scalable product and ops strategy for a fast-growing music-related SaaS platform.
Revelator Ltd.VP Product
Aug. 2023 - Dec. 2023Jerusalem
Ready.devCo-Founder & COO
Nov. 2021 - Jul. 2023RemoteCo-founded and led Ready.dev, a platform connecting tech companies with pre-screened remote developers worldwide, enabling efficient hiring and scaling of distributed teams.
MoxieVP Product
Jun. 2021 - Nov. 2021IsraelHelping to build Moxie's product vision and product roadmap to support Moxie's position as the leader in virtual fitness. Building Moxie's global product and customer success teams.
Digitally Imported, Inc.Chief Operating Officer / Chief Product Officer
Dec. 2020 - May. 2021Remote
Digitally Imported, Inc.Chief Product Officer
May. 2019 - Dec. 2020- Responsible for developing and executing the company’s product and marketing strategy
- Responsible for growth and management of the engineering, UX, QA and marketing teams
- Responsible for hiring and compensation
Digitally Imported, Inc.VP Product Development
Aug. 2015 - Apr. 2019- Manage company’s product development in alignment with business goals, desired customer experience, and overall market opportunities to ensure industry leadership.
- Oversee key projects, processes, and performance in relation to product planning, execution and deliverables
- Create product plans to achieve organizational objectives. Define and document processes to improve efficiency and quality standards while optimizing product strategy and time to market.
- Lead product development and development teams from initial inception to final product
- Manage product development lifecycle from initial inception to final product.
- Ensure that products meet the brand standards as well as consumer needs
- Conduct technical, competitive, and trend analysis to identify and evaluate potential product features
- Develop and implement a company-wide go-to-market plan, working with all departments to execute
- Represent, advocate for and manage product management goals through relationships with industry service providers and associations. Interaction with peers both in and out of the organization to better understand commitments and requirements.
ThinkFlame - Growing Ideas into ProductsProduct Consultant
May. 2015 - Nov. 2015Jerusalem, IsraelWith 20 years experience in creating products and services, I help companies turn their amazing ideas into reality. My services include: - Brainstorming, idea capture, creating a compelling and unique Product Vision - Develop your ideas into a Minimum Delightful Product in 3 months - Market research and viability - Product/Market Fit - Persona development and value outline - Flow and wireframe development - Taking your existing product to a new level, into a different market - Put a new spin on your existing technology to create new products and reach new markets - Create a story for investors and partners I will help you determine the viability of their product and take it to a stage where you can attract investors and start development or manufacturing. I also offer value to companies with established products in the market, challenging your current assumptions and helping you look at your product strategy with a fresh eye.
Zula AppChief Product Officer
Mar. 2012 - May. 2015Tel AvivResponsible for overall execution and delivery of the product, including daily management of product, UX, development and QA.
Responsible for alignment of management team. Responsible for Product strategy and roadmap. Responsible for User Experience and User Interface design. Responsible for Product Quality.
Responsible for recruitment. First employee.
IBM Israel Software LabSenior Product Manager
Jan. 2009 - Mar. 2012Jerusalem, IsraelProduct focus: Enterprise Software for Information Management and Information Integration Provide product vision, short and long term strategy and thought leadership for metadata management space.
Responsibility for the underlying metadata platform of the Information Server suite as well as for user-facing Metadata Tools.
Management of development priorities and requirements across three development teams, based; ±80 developers)
Go to person for global teams across IBM including sales, product marketing, product management, development, architecture, IP, and offering to ensure common understanding of deliverables and priorities in the metadata management area.
Work directly with current and prospective customers remotely and on site to maximize product satisfaction and revenue.
Present product presentations and demonstrations at customer briefings, industry conferences, industry analyst briefings and other public forums.
Chosen by sales team to be IBM Technical Advocate for 2 large European customers.
Presentation on Information Governance to Information on Demand India 2011.
IBM Israel Software LabProduct Design Leader, Metadata Tools
Jan. 2005 - Dec. 2009Product focus: Enterprise Software for Information Management and Information Integration • Manage the product design process; obtain input from customers, prospects, partners, Sales people, Engineering, external market trends and competitors in order to define a cohesive solution that is market-driven and can be feasibly delivered by Engineering.
• Produce Business Scenarios, Solutions Documents and Product Design for all new functionality. features. Review all specifications to see if they fit into the overall solution.
• Work with management, architecture, user experience, product management and development to design the right solution.
• Present technical presentations and product demonstrations at customer briefings, industry conferences, industry analyst briefings and other public-speaking forums.
• Protect IP by writing patents to cover novel designs.
Designed and brought new product to market for business users. (currently 20M annual revenue)
2 patents successfully filed to protect innovations, 1 published.
Intelematics AustraliaProduct Development Manager
Jan. 2002 - Dec. 2004Product focus: Location-based mobility services for individuals and fleets • Responsible for defining commercial and technical (hardware and software) product requirements.
• Responsible for managing the product development process from concept to product launch, including direction of internal resources and interfacing with clients and suppliers. • Responsible for aligning the company’s product portfolio with developments in wireless and telematics hardware, networks, devices and platforms, as well as with competitive offerings.
Designed and managed the product development of a world-first telematics service delivery platform (ATSH) which won Australia’s prestigious Gold Automotive Engineering Excellence Award in 2005, as well as being nominated a finalist in the International Telematics Awards – Best Technology category in 2004.
Designed and managed the development of an in-vehicle driver interface that earned an Australian Innovation Patent, and was awarded the Australian DesignMark and named as a finalist in the 2005 Australian Design Awards.
NomadIQ LtdVice President of Product Development
Jan. 2000 - Dec. 2001Product focus: Location-based services for Smartphones and handheld devices Formation of Product Management, UI Design, QA and Content Integration teams, hiring and management of team of 35 people.
Analysis and in-depth understanding of the competitive landscape for Wireless Data Services in general and location-based applications and services in particular.
Responsible to keep abreast of developments and capabilities in data and voice networks worldwide, and to translate this knowledge into product planning and features. Development of a product strategy for location-based services applications.
Communication of the product strategy within the company and to external clients and partners.
Representing the company at industry events e.g. Delivery of presentation on "Designing Mobile Content Applications" to Euroforum conference in London.
Establishment and management of development priorities according to a prioritized product and feature roadmap. Designed and managed the product development of NomadIQ 2.0 which was a major driver for the acquisition of NomadIQ by Omnisky Inc. Director of Content and Multimedia 1999
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