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Work Background
Bank SaquHead of Marketing
Nov. 2022Jakarta, Jakarta, IndonesiaCurrently, I am at the forefront of driving the growth and evolution of a newly launched digital bank, particularly in the realm of marketing communication. In my role, I orchestrate the fusion of marketing strategies, creating an innovative and compelling presence in the digital banking landscape. Market Positioning Strategy: With a deep understanding of market dynamics, I craft strategies that clearly define our product's place in the market, ensuring its distinct appeal to our target audience. Customer Engagement and Personalization: I prioritize building meaningful connections with customers, tailoring our approach to meet their unique needs and preferences. This ensures a more personalized experience that fosters loyalty and satisfaction. Compelling Narrative Crafting: Storytelling is at the core of my role. I shape narratives that resonate with customers, making our digital banking product a key part of their financial journey.
Bank SaquHead of Corporate Communication & Marketing
Nov. 2022South JakartaCurrently, I am at the forefront of driving the growth and evolution of a newly launched digital bank, particularly in the realm of marketing communication. In my role, I orchestrate the fusion of marketing strategies, creating an innovative and compelling presence in the digital banking landscape. Market Positioning Strategy: With a deep understanding of market dynamics, I craft strategies that clearly define our product's place in the market, ensuring its distinct appeal to our target audience. Customer Engagement and Personalization: I prioritize building meaningful connections with customers, tailoring our approach to meet their unique needs and preferences. This ensures a more personalized experience that fosters loyalty and satisfaction. Compelling Narrative Crafting: Storytelling is at the core of my role. I shape narratives that resonate with customers, making our digital banking product a key part of their financial journey.
Kredit PintarHead Of Marketing
Oct. 2021 - Oct. 2022Jakarta, Indonesia• Manage the marketing plan budget and establish goals and objectives for all marketing activity, and track results and report on completion with company management contacts on a regular basis. • Set up marketing activities to increase brand presence online / offline and responsible on brand reputation, ensuring the brand perception and manage positive sentiment in the market. • Lead growth and development of all marketing channels - email, CRM, paid search, SEO, affiliates, partnerships, advertising, direct mail, promotions, events, social media and display. • Manage marketing department that consist of Brand & PR team, content team, event team and creative and production team. • Growing the potential business from partners and ecosystem, prepare, execute and improve plans on the Go-To-Market strategies on each partner. • Oversee and manage activities and in app content and social media content, website and any press release to distribute to media.
DBS BankVP Marketing for Saving & Wealth, digibank by DBS
Nov. 2017 - Oct. 2021Indonesia• Develop extensive marketing strategy and budget plan to build digital banking brand awareness, support acquisition program and brand engagement as part of brand familiarity campaign. • Strategically develop and tactically implements all marketing, advertising, lead generation, public relations, and brand activities. • Optimize digital and traditional channels to get qualified acquisition numbers and ensure to tap in to consumer’s touch points and create better on-boarding experience both online and offline. • Collaborate with various departments to leverage the intelligent banking approach by develop specific research and data driven approach. • Conduct and analyze the market analysis and portfolio engagement to identify potential market and maintain usage, interest and engagement. • Manage appointed creative and advertising agencies to develop various kind of marketing and communication campaigns.
Holborn IndonesiaManaging Director
Jul. 2014 - Nov. 2017Greater Jakarta Area, IndonesiaHolborn Indonesia is a creative engagement consultancy, a unification of creativity, public relations, social media engagement and digital marketing. Responsibilities: • Oversee efficient and effective day to day operations and deliverables. • Develop strategy and business solution and ensuring the implementation and evaluation of every proposed activities. • Manage client relationship and act as the client’s partner on advisory and marketing, PR and digital strategy. • Responsible in P&L. • Manage day to day process and supervise team work synergy. • Active role in new business development and new client acquisition. • Coach and mentor staff to improve team performance. • Establish network and good relationship with clients, vendors, communities and thought leaders in the market. • Oversee all necessary administrative and financial process to ensure smooth and efficient operations of organisation. • Establish the creative approach on every aspect of thinking and output of organisation.
Edelman IndonesiaExecutive Director, Digital Strategies & Operations
Dec. 2012 - Jul. 2014Greater Jakarta Area, Indonesia• Manage the digital division, drive the business, profit and loss management, develop strategy and oversee production. • Active role in new business development and new client acquisition. • Act as an advisor for client engagements, serving as a digital strategy advisor to both account leads and clients. • Provide methodological support, coaching, professional & talent development and training to whole digital division. • A thought leader in aligning client's business goal and digital marketing strategy & online reputation.
Edelman IndonesiaDigital & Social Media Creative Director
Feb. 2012 - Dec. 2012Jakarta, Indonesia
Milk Digital UKProject Manager
Jul. 2011 - Sep. 2011London, United KingdomManage digital projects with IT and design supports from website development, front end design, SEO, affiliate partners, user experience and digital strategic campaign.
The First EditionAssociate Creative Director
Aug. 2010 - Mar. 2011Lead creative team and provide strategy campaign based on client's task and ensuring the creative result achieve the agency's key performance indicator. Clients: XL Axiata, Bank Mandiri, Wilmar
Saatchi LAB, Indonesia, Saatchi & Saatchi GroupSr. Art Director
Jan. 2007 - Apr. 2010Translate desired messages, concepts, and underdeveloped ideas into the final result. Making sure and supervise all the art work quality properly done based on campaign's objective. Clients: BNI, Panasonic, BRI Syariah, Kalbe Nutritional, P&G
Saatchi LAB, Singapore, Saatchi & Saatchi GroupArt Director
Jul. 2006 - Jan. 2007Handle regional clients, translate desired messages, concepts, and underdeveloped ideas into the final result. Making sure and supervise all the art work quality properly done based on campaign's objective. Clients: SMRT, Prudential, Maybank Singapore, HTC, Citroen, ABN Ambro, Paragon Singapore
Lines Ad, IndonesiaArt Director
Sep. 2005 - May. 2006Clients: Bayer, Oriental Express Group, Toshiba, Niaga Bank (Now CIMB Niaga)
Jiwa Foto AgencyChief Designer
Apr. 2005 - Aug. 2005Clients: Conoco Philips, Total Indonesia, Plaza Senayan
Dua Synergy CommunicationsHead of Creative Event Dept.
Jul. 2003 - Dec. 2004
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